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Upstream Marketing Jobs (NOW HIRING)

Stryker

Manager, Upstream Marketing

Weston, FL · On-site +1

$129K - $216K/yr

In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty. This position is based in our ...

Stryker

Manager, Upstream Marketing

Bloomington, MN · On-site +1

$129K - $216K/yr

In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty. This position is based in our ...

Stryker

Manager, Upstream Marketing

Columbia City, IN · On-site +1

$129K - $216K/yr

In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty. This position is based in our ...

LivaNova

Head of Upstream Marketing OSA

Nashville, TN · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Charlotte, NC · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Houston, TX · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Chicago, IL · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Minneapolis, MN · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

PDI (NY)

Marketing Associate

Woodcliff Lake, NJ · On-site

$65K - $76K/yr

POSITION PURPOSE The Marketing Associate, Upstream Marketing plays a key role in advancing the Environment of Care (EoC) portfolio strategy at PDI Healthcare. This position supports the Director of ...

LivaNova

Head of Upstream Marketing OSA

OR · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Denver, CO · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Austin, TX · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Phoenix, AZ · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Boston, MA · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Dallas, TX · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

LivaNova

Head of Upstream Marketing OSA

Atlanta, GA · On-site +1

$185K - $250K/yr

The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates market insights into clear strategic direction ...

PDI

Marketing Associate

Woodcliff Lake, NJ · On-site

$65K - $76K/yr

POSITION PURPOSE The Marketing Associate, Upstream Marketing plays a key role in advancing the Environment of Care (EoC) portfolio strategy at PDI Healthcare. This position supports the Director of ...

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All JobsUpstream Marketing Jobs

Upstream Marketing information

See salary details

$59.5K

$88.3K

$108.5K

How much do upstream marketing jobs pay per year?

As of Jun 9, 2026, the average yearly pay for upstream marketing in the United States is $88,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $102,500.00 per year, depending on experience, location, and employer.

What is upstream marketing?

Upstream marketing refers to the strategic process of identifying and addressing customer needs before a product or service is developed. It involves market research, trend analysis, and concept development to guide product innovation and positioning. Upstream marketing aims to ensure that products meet market demands and have a clear value proposition, which helps companies gain a competitive edge. This approach is typically distinguished from downstream marketing, which focuses on promoting and selling finished products.

What is the difference between Upstream Marketing vs Product Marketing?

AspectUpstream MarketingProduct Marketing
FocusMarket research, customer needs, and product strategy developmentProduct positioning, messaging, and go-to-market strategies
Work EnvironmentCollaborates with R&D, sales, and executive teams during product conceptionWorks closely with sales, customer support, and product teams during product launch and lifecycle
CredentialsMarketing or business degree, market research experienceMarketing background, product management experience

Upstream Marketing primarily focuses on understanding market needs and shaping product strategies early in development, while Product Marketing concentrates on positioning, messaging, and launching products to the market. Both roles are essential in the product lifecycle but differ in their timing and specific responsibilities.

What are the key skills and qualifications needed to thrive in Upstream Marketing, and why are they important?

To thrive in Upstream Marketing, you need a strong background in market research, strategic planning, and product development, often supported by a degree in marketing, business, or a related field. Familiarity with market analysis tools, CRM systems, and data analytics platforms is typically required. Excellent communication, creativity, and cross-functional collaboration skills help professionals generate valuable insights and align stakeholders. These competencies are crucial for identifying market opportunities, shaping product strategy, and driving long-term business growth.

How does an Upstream Marketing professional typically collaborate with product development and sales teams?

Upstream Marketing professionals play a key role in aligning product strategy with market needs, working closely with both product development and sales teams. They gather and analyze market intelligence to inform product features, positioning, and go-to-market strategies. Regular collaboration involves participating in cross-functional meetings, providing market feedback to R&D, and equipping sales teams with insights on customer personas and value propositions. This ensures new products are both innovative and aligned with customer demands, supporting overall business objectives.
More about Upstream Marketing jobs
What cities are hiring for Upstream Marketing jobs? Cities with the most Upstream Marketing job openings:
What states have the most Upstream Marketing jobs? States with the most job openings for Upstream Marketing jobs include:
What job categories do people searching Upstream Marketing jobs look for? The top searched job categories for Upstream Marketing jobs are:
Upstream Marketing jobs near you
Infographic showing various Upstream Marketing job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $88,333 per year, or $42.5 per hour.
Manager, Upstream Marketing

Manager, Upstream Marketing

Stryker

Weston, FL • On-site, Remote

$129K - $216K/yr

Full-time

Posted 17 days ago

Job description

Work Flexibility: Hybrid

Stryker's Upper Extremities division is committed to facilitating superior outcomes for our Shoulder Arthroplasty customers. Our business prioritizes enhancing clinical outcomes, streamlining complex procedures, and driving innovation through the adoption of advanced, industry-leading technologies.

In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty.

This position is based in our Columbia City, IN, Bloomington, MN, or Weston FL, with a hybrid occasional work from home flexibility. In this role, you will be required to travel up to 40% to domestic and international destinations.

What you will do

  • Develop, maintain, and leverage diverse networks for staying informed about competition.

  • Understand market positioning and strengths/weaknesses of key competitors.

  • Clearly articulate the value proposition to key stakeholders.

  • Surface new or unexpressed customer needs, leading to enabling technology program enhancements.

  • Identify new customer groups and tailors marketing strategies to meet both current and prospective customer needs.

  • Focus product and service features and functions on the customer's critical success factors.

  • Prepare and delivers program updates to Upper Extremities leadership team: business reviews, marketing strategies, proposals, and recommendations.

  • Drive collaboration with global marketing teams to define enabling technology strategies.

  • Lead the NPI process from start to finish, engaging key divisional and enterprise stakeholders (R&D, finance, sales, operations, etc.) along the way.

  • Demonstrate ability of sales forecasting methods and tools.

  • Demonstrate ability to develop a pricing approach consistent with the marketing strategy and brand positioning.

  • Accurately forecasts resource needs, including staffing and project expenses.

  • Create Project Charters, CERs, and Business Case Financial Models as applicable.

  • Develop personal relationships with surgeon key opinion leaders, strengthening engagement, collaboration, and alignment with the upper extremities business.

  • Propose objectives for clinical evidence generation and evaluates individual studies for alignments with evidence generation strategy.

  • Other key attributes:

  • Responsible and accountable for actions promoting an environment that fosters personal growth and development.

  • Hold self to deliver high quality results with passion, energy, and drive to meet business priorities.

  • Mentor, develops, and inspires others.

  • Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives.

Required

  • Bachelor's degree

  • 8+ years of work experience

  • Medical device marketing or sales experience

  • New product development experience

  • Partner or collaborating with R&D and other cross-functional businesses

  • Excellent presentation and interpersonal communication skills

  • Experience with executive-level presentations - great story-telling abilities

  • Experience building compelling presentations and dashboards

  • Business Case Financial Models

Preferred

  • MBA

  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

  • Professional experience in clinical settings and operating room environments

  • Previous experience with shoulder arthroplasty or enabling technologies.

  • Upper Extremities experience is a plus

  • Enabling technologies, surgical navigation or robotics is a plus

  • Working with Shoulder or Mako experience is highly desirable

United States of America Pay Ranges:

  • USN: $118,000 - $196,700 USD Annual
  • US5: $123,900 - $206,500 USD Annual
  • US10: $129,800 - $216,400 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 40%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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