Upstream Marketing Jobs (NOW HIRING)

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are seeking a Global Endovascular Upstream Marketing Manager to join the Global Strategic Marketing team within our Vascular business, based onsite in Santa Clara, CA.

This is a fully onsite role.

Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.

As a global leader and trusted partner in cardiovascular medical technologies, Abbott's Vascular business is dedicated to advancing care for peopleimpactedby cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight,intuition, andinnovation.

The Endovascular Franchise is a cornerstone of Vascular's business, contributing approximately $700 million in revenue and demonstrating a robust trajectory for future growth. Anchored by a best-in-class portfolio, this franchise represents a global expansion opportunity, positioning Vascular to redefine the market landscape through cutting-edge innovation and strategic advancements. As a rapidly evolving field, Endovascular interventions have seen transformative breakthroughs, with Abbott leading the charge through game-changing innovations like Esprit BTK and a complementary portfolio designed to set new standards in patient care. At its core, our mission is to revolutionize treatment for Peripheral Vascular Disease, tackling critical challenges such as reducing amputation rates and enhancing patient outcomes through next-generation technology and clinical excellence.

The Global Upstream Marketing Manager will serve as a key leader within Global Strategic Marketing, responsible for driving upstream marketing strategy and portfolio development across the Endovascular franchise. This role will lead customer insight generation, market assessment, innovation planning, new product development activities, and portfolio strategy to identify and deliver the next generation of growth opportunities.

Working closely with R&D, Clinical Affairs, Medical Affairs, Regulatory, Operations, and regional commercial teams, the Group Manager will translate market needs into product and platform strategies that improve patient outcomes, create competitive advantage, and accelerate long-term franchise growth.

The ideal candidate combines strong strategic thinking with deep customer focus, excels in ambiguity, and has a demonstrated ability to influence cross-functional teams while advancing complex programs from concept through commercialization.

The Vascular business is at a pivotal moment-a rare inflection point where innovation, market dynamics, and patient needs converge to create unparalleled opportunities. By leveraging new product launches and expanding Abbott's global Endovascular footprint, we are poised to accelerate growth, strengthen our impact, and shape the future of vascular intervention.

We seek a transformational leader who thrives on calculated risk-taking, challenges industry conventions and pushes boundaries to propel the business to unprecedented heights. If you are driven by the pursuit of innovation and energized by disruptive change, this opportunity is yours to redefine.

What You'll Work On

Upstream Marketing & Portfolio Strategy

• Lead upstream marketing activities for the Endovascular franchise, including customer insights, market assessment, unmet need identification, and portfolio planning.

• Develop and maintain comprehensive market, customer, and competitive intelligence to identify opportunities for innovation and growth.

• Partner with franchise leadership to shape the long-term roadmap for Endovascular technologies, platforms, and therapies.

• Evaluate adjacent market opportunities, emerging technologies, and evolving standards of care that could create future growth platforms.

• Develop business cases and strategic recommendations that inform investment decisions, portfolio prioritization, and resource allocation.

Customer & Market Insights

• Establish a deep understanding of physician workflows, clinical decision-making, procedural challenges, and healthcare system trends.

• Lead voice-of-customer activities with physicians, healthcare providers, administrators, and key opinion leaders globally.

• Translate customer and market insights into actionable product requirements and strategic recommendations.

• Monitor competitive activity, clinical evidence, reimbursement changes, and market dynamics to identify opportunities and risks.

• Identify emerging trends and unmet clinical needs that will influence future portfolio strategy.

Product Development & Innovation Leadership

• Serve as marketing lead on cross-functional product development teams from concept through launch readiness.

• Partner with R&D and Clinical teams to define product requirements, value propositions, and success criteria for new products and platforms.

• Facilitate tradeoff decisions among customer requirements, technical feasibility, clinical benefit, competitive differentiation, and financial considerations.

• Support innovation initiatives, concept evaluations, market testing, and early-stage product assessments.

• Ensure customer needs and market perspectives are represented throughout the product development process.

Strategic Planning & Portfolio Management

• Support the development of multi-year franchise plans, innovation roadmaps, and product lifecycle strategies.

• Develop market models, forecasts, adoption scenarios, and market opportunity assessments.

• Partner with commercial teams to ensure alignment between innovation priorities and market needs.

• Lead portfolio analyses that evaluate growth potential, competitive positioning, and resource investment opportunities.

• Recommend strategies to maximize long-term franchise value and sustainable growth.

Cross-Functional Leadership

• Collaborate closely with R&D, Clinical Affairs, Medical Affairs, Regulatory, Quality, Market Access, and Finance to ensure strategic alignment.

• Build strong partnerships across regional and global organizations to incorporate market perspectives into portfolio decisions.

• Influence key stakeholders through data-driven recommendations and compelling business rationale.

• Support executive reviews, innovation councils, portfolio decision forums, and strategic planning initiatives.

Organizational Leadership

• Mentor and develop junior marketing professionals and project team members.

• Foster a culture of customer-centric innovation, accountability, and continuous improvement.

• Champion evidence-based decision-making and a growth mindset across the organization.

• Act as a role model for Abbott's values and leadership behaviors.

EDUCATION AND EXPERIENCE YOU'LL BRING

• Bachelor's degree or equivalent required. MBA or advanced degree preferred.

• 7+ years of progressive B2B marketing experience in life sciences, medical devices, or pharmaceutical industries.

• Strong strategic thinking, analytical, and problem-solving skills.

• Experience developing business cases, growth strategies, and market assessments.

• Excellent communication, presentation, and stakeholder management skills.

• Experience with Voice of Customer methodologies, market research, and innovation frameworks.

• Financial modeling, forecasting, and portfolio management experience.

• Effective budget management.

• Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbottand on Twitter @AbbottNews and @AbbottGlobal.