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Upstream Marketing Jobs (NOW HIRING)

Edwards Lifesciences

$145 - $205/hr

This role defines and drives upstream marketing activities for the APTURE program, including clinical marketing, product development, and competitive intelligence initiatives. This role is an onsite ...

Abbott Laboratories

$129 - $259/hr

This role leads a team focused on upstream marketing, innovation, and new product / program initiation low voltage therapies, including leadless platforms. The individual will collaborate closely ...

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Upstream Marketing information

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$88.3K

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How much do upstream marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for upstream marketing in the United States is $88,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $102,500.00 per year, depending on experience, location, and employer.

What is upstream marketing?

Upstream marketing refers to the strategic process of identifying and addressing customer needs before a product or service is developed. It involves market research, trend analysis, and concept development to guide product innovation and positioning. Upstream marketing aims to ensure that products meet market demands and have a clear value proposition, which helps companies gain a competitive edge. This approach is typically distinguished from downstream marketing, which focuses on promoting and selling finished products.

What are the key skills and qualifications needed to thrive in upstream marketing?

To thrive in Upstream Marketing, you need a strong background in market research, strategic planning, and product development, often supported by a degree in marketing, business, or a related field. Familiarity with market analysis tools, CRM systems, and data analytics platforms is typically required. Excellent communication, creativity, and cross-functional collaboration skills help professionals generate valuable insights and align stakeholders. These competencies are crucial for identifying market opportunities, shaping product strategy, and driving long-term business growth.

How does an upstream marketing professional typically collaborate with product development and sales teams?

Upstream Marketing professionals play a key role in aligning product strategy with market needs, working closely with both product development and sales teams. They gather and analyze market intelligence to inform product features, positioning, and go-to-market strategies. Regular collaboration involves participating in cross-functional meetings, providing market feedback to R&D, and equipping sales teams with insights on customer personas and value propositions. This ensures new products are both innovative and aligned with customer demands, supporting overall business objectives.

What is the difference between Upstream Marketing vs Product Marketing?

AspectUpstream MarketingProduct Marketing
FocusMarket research, customer needs, and product strategy developmentProduct positioning, messaging, and go-to-market strategies
Work EnvironmentCollaborates with R&D, sales, and executive teams during product conceptionWorks closely with sales, customer support, and product teams during product launch and lifecycle
CredentialsMarketing or business degree, market research experienceMarketing background, product management experience

Upstream Marketing primarily focuses on understanding market needs and shaping product strategies early in development, while Product Marketing concentrates on positioning, messaging, and launching products to the market. Both roles are essential in the product lifecycle but differ in their timing and specific responsibilities.

What are 5 careers in upstream marketing?

Five careers in upstream marketing include roles such as upstream marketing manager, product development specialist, market analyst, competitive intelligence analyst, and technical marketing engineer. These positions involve market research, product positioning, and strategic planning to support exploration and production activities in the energy sector.

What are common upstream marketing jobs?

Common upstream marketing jobs include Product Manager, Market Analyst, and Business Development Manager, focusing on market research, product positioning, and strategic planning. These roles often require skills in market analysis, competitive intelligence, and cross-functional collaboration to support product development and launch strategies.
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Cities with the most Upstream Marketing job openings:

What states have the most Upstream Marketing jobs?

States with the most job openings for Upstream Marketing jobs include:

What job categories do people searching Upstream Marketing jobs look for?

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Upstream Marketing jobs near you
Infographic showing various Upstream Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $88,333 per year, or $42.5 per hour.

Upstream Marketing Director Medical + Dental

Midmark Corporation

Versailles, OH • On-site

Full-time

Posted 24 days ago

Midmark rating

9.1

Company rating: 9.1 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description


JOB SUMMARY:
This role will lead an upstream marketing effort that includes portfolio strategy development and implementation primarily for the patient positioning, instrument processing and overall medical and dental room ecosystem portfolio at Midmark. Work jointly with external (clinicians, economic buyers) and internal stakeholders including Engineering, Product Development, Downstream Marketing, Strategy development and leadership to create customer-centric product strategies for current and future product to ensure a strong pipeline for future growth. Lead the coordination of business cases, early-stage tech ideation, development with engineering and launch of new products, in partnership with downstream marketing and sales organizations. Lead market development efforts by identifying, supporting and recommending new areas of growth beyond existing product lines. Managing Product Managers, this role will also need to have a high EQ to work effectively with other functions in the company. Engage with KOLs, clinical and operational stakeholders to identify market opportunities and assess global dynamics impacting long term growth. This role is a hybrid role expected to be on-site in the Versailles, Ohio location 4 days a week and 1 day remote. This is not a remote position.
ESSENTIAL/PRIMARY DUTIES:
  • Lead, develop and oversee implementation of product strategies to maximize the revenue potential from current assets. This would include:
    • Supporting the development of corporate and divisional product strategies within relevant product portfolios.
    • Translate corporate business goals and strategic priorities to an actionable pipeline that will drive revenue and exceed financial performance expectations worldwide.
    • Lead execution through PRP processes
  • Creates multi-year strategic growth plans and a robust global product roadmap driving alignment on strategy with Sr. Leadership and R&D peers.
  • Works with clinicians to obtain feedback on the current market or procedure challenges, to better understand unmet needs and to observe new devices and product areas.
  • Map out competitive strategy and develop / execute strategy to advance the business.
  • Analyze qualitative and quantitative market data in order to identify trends in the market and thereby translate these trends into business opportunities and actions.
  • Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing products.
  • Deliver and/or present documents, presentations, etc., monthly to PRP Governance Team
  • Create global market overview maps of key applications and technologies.
  • Identify and predict strategic competitive plays and market positioning.
  • Identify immediate, midterm and long-term product gaps within the portfolio and provide solutions to fill the gaps.
  • Use physician network to assemble customer insights - formally or informally - to inform our pipeline strategy.

SECONDARY DUTIES:
  • Able to mentor and coach direct line reports, cross-functional team members and other marketing teammates.
  • Leverage industry best of the best practices to develop multi-generational product planning and sustainable winning pipeline by determining and prioritizing key unmet needs in the marketplace.
  • Be the internal SME and provide guidance and perspectives with references to market and competitive evidence to peers, leadership and strategy development teams.
  • Integrate consumer research, financial, marketing, operating, manufacturing, and supply activities to drive business units' strategies.
  • Serve as an internal resource for teams developing products based on the Midmark innovation process.
  • Interpret and evaluate data from various literature and publications, to quantify impact to portfolio.

EDUCATION and/or EXPERIENCE:
Bachelor's degree in engineering, life science or business discipline required, MBA preferred. Ideally an advanced scientific degree. 15+ years of experience with minimum of 10 years of product management/ upstream experience; experience in a medical device company preferred. Demonstrated success in leading medical device product development through commercial launch. Strong people management experience and success in working in complex organizations. Experience presenting to leadership & C-suite required. Prior experience of managing MedTech portfolio from mapping unmet needs to launch execution and sustainment required.
Midmark will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas including OPT and STEM OPT or who will need sponsorship for work authorization now or in the future, are not eligible for hire.
COMPETENCY/SKILL REQUIREMENTS:
  • Dynamic, ambitious, self-starter, entrepreneurial flair, clinically astute
  • Credibility and gravitas with commercial and scientific audiences
  • Resilient, comfortable with ambiguity; able to plot a course and keep going despite inevitable setbacks
  • Bring a creative and innovative approach to one's work to differentiate company products from competitors in the marketplace.
  • Able to synthesize and interpret complex data sets quickly
  • Strategic thinker, experience contributing to strategy which was executed
  • High EQ, self-aware, humble, able to manage internal and external relationships effectively across functions and geographies
  • Able to develop trust and effective relationships
  • Understanding of product development for medical devices and agile framework for software solutions desired
  • Ability to take on leadership role in a high growth environment
  • Ability to prioritize and smoothly manage multiple competing deadlines and tasks
  • Ability and willingness to travel extensively and frequently to meet with internal teams and field-based customers

SUPERVISORY RESPONSIBILITIES:
  • Leads and directs the work of other teammates. Supervision is often provided through a team of subordinate supervisors or managers. Has full authority for personnel actions and contributes to departmental budgeting, planning, and procedural change. Implements policies, practices, and procedures that have a significant impact on the department.

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