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What is UNCW?

UNCW stands for the University of North Carolina Wilmington, a public university located in Wilmington, North Carolina. It offers undergraduate, graduate, and doctoral degree programs across a variety of disciplines, including business, education, sciences, humanities, and the arts. UNCW is known for its strong programs in marine biology, business, and education, as well as its beautiful coastal campus. The university provides a vibrant learning environment with a focus on research, community engagement, and student success.

What is a UNCW job?

A UNCW job typically refers to a position at the University of North Carolina Wilmington (UNCW), which offers a variety of roles for faculty, staff, and students. These jobs can range from administrative and academic positions to research and support roles. Employment at UNCW provides opportunities for career growth, professional development, and engagement within the university community. Interested applicants can explore open positions on the official UNCW careers website.

What is the typical team structure and collaboration style at UNCW for new staff members?

At the University of North Carolina Wilmington (UNCW), new staff members typically join collaborative, cross-functional teams that emphasize open communication and support. Teams are often structured based on departments or specific projects, and new hires are encouraged to participate in regular meetings, professional development workshops, and campus events. Collaboration with faculty, students, and other staff is a key part of most roles, fostering a community-oriented work environment. New employees can expect mentorship opportunities and ongoing support to help them integrate and succeed.

What are the key skills and qualifications needed to thrive as a UNCW staff member, and why are they important?

To thrive as a UNC Wilmington staff member, you typically need a relevant educational background, strong organizational abilities, and experience related to your specific campus department. Familiarity with university systems such as Banner, Microsoft Office Suite, and campus-specific platforms is often required. Outstanding interpersonal skills, adaptability, and a commitment to supporting student success help staff members excel in this environment. These competencies ensure efficient operations, contribute to a positive campus culture, and support the university's educational mission.

What is the difference between Uncw vs Physical Therapist?

AspectUncwPhysical Therapist
Required CredentialsBachelor's or Master's degree, certification in relevant fieldDoctor of Physical Therapy (DPT), state licensure
Work EnvironmentUniversities, research facilities, healthcare settingsHospitals, clinics, outpatient centers
Industry UsageAcademic, research, healthcareRehabilitation, patient care, sports medicine

UNCW typically refers to the University of North Carolina Wilmington, which is an academic institution, whereas a Physical Therapist is a healthcare professional specializing in rehabilitation. The main difference lies in their roles: UNCW is an educational institution, while a Physical Therapist provides clinical patient care. If you're exploring careers or opportunities, understanding these distinctions helps clarify whether you're interested in academia or healthcare practice.

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Infographic showing various Uncw job openings in the United States as of August 2026, with employment types broken down into 71% Full Time, and 29% Temporary. Highlights an 100% In-person job distribution.

Admissions Communications Manager

University of North Carolina Wilmington

Wilmington, NC • On-site

$52K - $59K/yr

Full-time

Medical, Retirement, PTO

Posted 16 days ago


Key responsibilities

  • Develop, execute, and manage comprehensive multi-channel communication strategies that guide prospective students through enrollment and support recruitment initiatives.

  • Utilize advanced Slate functionality to build, launch, and optimize multi-channel campaigns within Slate Deliver.

  • Ensure continuity across email, print, and SMS communications to support students and families from inquiry to enrollment.


University Of North Carolina Wilmington rating

7.6

Company rating: 7.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

293rd of 631 rated colleges and universities


Job description

Posting Details
Posting Details
Benefits of Working at UNCW
At the University of North Carolina Wilmington, we are driven by a clear purpose: to empower student success, advance innovation, and strengthen the communities we serve. Guided by our strategic vision and commitment to excellence, UNCW offers a dynamic and collaborative environment where employees can make meaningful contributions while growing their careers.
Located in coastal North Carolina, UNCW combines the energy of a thriving academic community with the natural beauty of nearby beaches and outdoor spaces. Here, professional opportunity is balanced with an exceptional quality of life-creating a workplace where you can thrive both personally and professionally.
As a member of the Seahawk community, you'll benefit from a culture that values well-being, lifelong learning, and connection. UNCW offers a competitive and flexible benefits package designed to support your health, financial well-being, and professional growth. From comprehensive health coverage and retirement options to generous paid leave, tuition opportunities within the UNC System, learning and development opportunities, and wellness programs, UNCW is committed to helping you thrive both at work and in your personal life.
Recruitment Range
$52,000 - $59,500
Recruitment Range Details
The salary range advertised is the designated recruitment range for this classification. Final salary offers will be determined by the candidate's education, relevant experience, internal equity alignment, and departmental budgetary parameters.
Vacancy Number
S02904
Position Title
Public Communication Spec
Working Title
Admissions Communications Manager
Competency Level
Journey
Home Department
Admissions - 30110
Primary Purpose of Organizational Unit
The Office of Admissions' primary goal is to recruit, admit, and enroll students who will thrive within our collegiate community. This unit oversees the entire process, from recruitment to enrollment.
Regular interaction and contact with the public, including professionals in all disciplines of the university, is involved. These interactions require an accurate knowledge of relaying Admissions policies and procedures set forth by the University and the Office of Admissions.
Our office is actively engaged in diverse activities aimed at promoting and facilitating the wide array of programs, activities, and opportunities available at UNCW. Through these efforts, we seek to effectively communicate the university's offerings to prospective students and the broader community.
College
Stdnt Engagement, Enrllmnt & Retent - 301 College
College/School Information
University Information
The University of North Carolina Wilmington, the state's coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking.
A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation's only bachelor's degree program focused on coastal engineering.
The university's efforts to advance research and scholarly activities have earned UNCW the elevated designation of "Doctoral Universities: High Research Activity" institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.
UNCW has been part of the University of North Carolina System since 1969.
Location of Workplace
Main UNCW Campus
Brief Summary of Work for this Position
The Admissions Communications Manager develops and executes strategic, personalized communications that support enrollment growth and enhance the prospective student experience. This role utilizes strategic and compelling storytelling, enrollment-focused marketing, and data-driven campaign management to engage students from inquiry through enrollment. The Admissions Communications Manager leverages technical expertise to create, optimize, and assess multi-channel communications that improve engagement, conversion, and yield while ensuring a seamless and student-centered enrollment journey.
Primary responsibilities include:
  • Develop, execute, and manage comprehensive multi-channel communication strategies that guide prospective students through enrollment and support recruitment initiatives.
  • Utilize advanced Slate functionality to build, launch, and optimize multi-channel campaigns within Slate Deliver. Ensure continuity across email, print, and SMS communications to support students and families from inquiry to enrollment.
  • Craft compelling, student-centered messaging that builds institutional value and resonates with students. Maintain a consistent, authentic voice that uses storytelling to translate complex processes into clear, engaging narratives that reduce enrollment barriers and increase conversion.
  • Develop and implement an integrated multi-channel Communications Calendar inclusive of all marketing assets such as print, digital, web, and social media.
  • Collaborate with campus partners to create a seamless enrollment experience by aligning communications with key milestones and deadlines. Ensure messaging is personalized, relevant, and responsive to where students are in their decision-making process.
  • Analyze and optimize communications by monitoring campaign performance across key metrics. Analyze engagement data to refine messaging, timing, and audience segmentation.
  • Develop and implement a strategic social media plan that aligns with institutional messaging and brand standards. Oversee and mentor student social media interns.
  • Serve as the institutional expert on admissions communications. Provide strategic guidance and support enrollment stakeholders in maintaining clarity, consistency, and impact across all communications.
  • Serve as the primary liaison to the Office of University Relations and participate in institutional communications work groups to ensure alignment of enrollment communications with university brand standards, messaging priorities, and strategic initiatives.
  • Oversee vendor relationships and manage projects related to admissions marketing and communications initiatives.
  • Stay current on emerging trends, technologies, and best practices in higher education marketing, digital engagement, and Slate CRM.
  • Other duties as assigned.

Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be
received from appropriately accredited institutions.
Preferred education, professional skills and experience
  • Master's Degree in communications, marketing, or similar field or three years of previous experience in related area
  • 2+ years of admissions experience in a postsecondary setting
  • Proficiency with Slate CRM and advanced Deliver functions
  • Knowledge and understanding of communication practices in a higher education setting
  • Demonstrated experience in vendor management and project management
  • Demonstrated experience in copywriting or content development

Required Certifications or licensure
N/A
FTE
1.0 FTE (40 hours per week)
Months Per Year
12 Months
Work Days
Monday - Friday
Work Hours
8:00 am - 5:00 pm
Type of Position
Permanent
Anticipated Ending Date if Time-Limited
Position Number
8013
Job Posting Date
08/21/2026
Posting Close Date
09/07/2026
Number of Openings
Single Incumbent
Special Notes to Applicants
PLEASE NOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the 'Work History' section before you apply for this position. Applications must be submitted through the online application system to be considered.
Required Applicant Documents must include:
  1. Cover Letter
  2. Resume
  3. Portfolio: Please include a variety of marketing and communications work products that demonstrate your skills and experience. Examples include social media content, email campaigns, web content or design, digital marketing assets, etc.

This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
EEO Statement
UNCW does not discriminate against any employee or applicant for employment because of his or her race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents - except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs.
Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
External Link to Posting
https://jobs.uncw.edu/postings/40573

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