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Trend Forecasting Analyst Jobs (NOW HIRING)

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Trend Forecasting Analyst information

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$38.5K

$104.8K

$130K

How much do trend forecasting analyst jobs pay per year?

As of Jul 20, 2026, the average yearly pay for trend forecasting analyst in the United States is $104,779.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $129,500.00 per year, depending on experience, location, and employer.

How does a Trend Forecasting Analyst typically collaborate with design, marketing, and product development teams?

Trend Forecasting Analysts play a crucial role in cross-functional collaboration by sharing actionable insights and predictions with design, marketing, and product development teams. They regularly present trend reports and data-driven recommendations, participate in brainstorming sessions, and work closely with stakeholders to ensure that upcoming collections or campaigns align with projected consumer preferences. Effective communication and the ability to translate complex data into creative strategies are essential, as these teams rely on the analyst's expertise to guide both short-term and long-term decision-making.

What are Trend Forecasting Analysts?

Trend Forecasting Analysts are professionals who study market data, consumer behavior, and cultural shifts to predict future trends in various industries, such as fashion, technology, and consumer goods. They analyze patterns from multiple sources, including social media, sales figures, and global events, to identify emerging trends. Their insights help companies make informed decisions about product development, marketing strategies, and inventory planning. By staying ahead of the curve, Trend Forecasting Analysts enable businesses to remain competitive and responsive to changing market demands.

What is the difference between Trend Forecasting Analyst vs Market Research Analyst?

AspectTrend Forecasting AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, economics, or related field; certifications like Certified Market Research Analyst (CMRA) are commonBachelor's degree in marketing, business, or statistics; similar certifications may apply
Work EnvironmentTypically in industries like fashion, consumer goods, or technology, analyzing trends and consumer behaviorIn various industries, conducting surveys, analyzing data, and interpreting market conditions
Employer & Industry UsageUsed by fashion brands, tech companies, and consumer product firms to predict future trendsUsed by market research firms, corporations, and advertising agencies to understand market dynamics

While both roles involve analyzing data and consumer insights, a Trend Forecasting Analyst focuses on predicting future trends in specific industries, whereas a Market Research Analyst examines current market conditions to inform business decisions. The roles often overlap but differ mainly in their focus on future versus present market insights.

What are the key skills and qualifications needed to thrive as a Trend Forecasting Analyst, and why are they important?

To thrive as a Trend Forecasting Analyst, you need strong analytical skills, industry knowledge, and a background in market research or related fields, often supported by a relevant bachelor’s degree. Familiarity with data analysis tools (like Excel, SPSS, or Tableau), trend databases, and forecasting software is typically required. Excellent communication, creativity, and critical thinking set outstanding analysts apart by enabling them to interpret data and present insights effectively. These skills are crucial for accurately predicting market shifts and delivering actionable recommendations that drive business success.
More about Trend Forecasting Analyst jobs
What cities are hiring for Trend Forecasting Analyst jobs? Cities with the most Trend Forecasting Analyst job openings:
What states have the most Trend Forecasting Analyst jobs? States with the most job openings for Trend Forecasting Analyst jobs include:
What job categories do people searching Trend Forecasting Analyst jobs look for? The top searched job categories for Trend Forecasting Analyst jobs are:
Infographic showing various Trend Forecasting Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $104,779 per year, or $50.4 per hour.

Consumption Forecasting & Analytics Analyst - Pain

GSK Group of Companies

Warren, NJ • On-site

Full-time

Medical, Retirement

Posted 4 days ago


Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
We are seeking an Analyst to join our Consumption Forecasting & Analytics Team supporting the Pain category.
In this role, you will develop, maintain, and optimize forecasting models that predict consumption trends across Haleon's Respiratory brands. You will work with real-world data such as retail sales, seasonal illness incidence, and marketing mix models to identify performance drivers, and inform planning across Marketing, Sales, Demand Planning and Finance.
Key Responsibilities
  • Develop and maintain data-driven consumption forecasts using retail sales (POS) data, advanced analytics (e.g. Marketing Mix), illness incidence, macro trends and other key data sources
  • Analyze category and brand performance trends to identify demand drivers and project future demand
  • Translate data into business insights and recommendations that help address strategic questions and support sales growth and share gains.
  • Apply statistical and regression modeling techniques to improve forecasting accuracy, particularly for seasonal patterns (e.g., cough/cold, allergy)
  • Support monthly business planning cycles by delivering forecast updates, variance analysis, and risk/opportunity insights while partnering cross-functionally with Marketing, Demand Planning, Sales, and Finance teams.
  • Develop and maintain dashboards and reporting tools to monitor business performance and forecast accuracy
  • Continuously improve forecasting models, processes, and data quality

*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
Why you?
Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:
  • Bachelor's degree in Business Analytics, Economics, Business, Statistics, or related field
  • 3+ years of experience in analytics, forecasting, or consulting, preferably in the CPG industry
  • Strong foundation in statistical analysis and regression modeling
  • Experience with forecasting tools and syndicated data sources (e.g., Circana, Nielsen)
  • Experience working with incidence data (e.g. IQVIA data) preferred
  • Advanced Excel skills required; experience with Power BI is a plus
  • Strong problem-solving skills with the ability to translate data into business insights
  • Excellent communication skills; able to present findings clearly to non-technical audiences

Preferred Qualifications:
If you have the following characteristics, it would be a plus:
  • MBA

The salary range for this role is $ 121,952 - $ 167,684 USD annually + bonus
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-07-23
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: 'Haleon Careers: Job Accommodation Request'
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.