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Toy Industry Jobs (NOW HIRING)

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

The ideal candidate has experience in marketing, product marketing, or the toy industry , with a strong understanding of consumer trends, product lifecycle management, and cross-functional ...

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

The ideal candidate has experience in marketing, product marketing, or the toy industry , with a strong understanding of consumer trends, product lifecycle management, and cross-functional ...

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

The ideal candidate has experience in marketing, product marketing, or the toy industry , with a strong understanding of consumer trends, product lifecycle management, and cross-functional ...

Nuby

Toy Designer

Monroe, LA · On-site

$40K - $80K/yr

Research consumer trends, toy industry innovations, colors, textures, and materials. * Create mood boards, concept presentations, and product proposals. * Develop products that support sensory ...

SBT Global, Inc.

Toy Sales Representative

Pico Rivera, CA · On-site

$60K - $70K/yr

Prior toy industry experience is not required . Account Management * Build and maintain strong relationships with existing customers and retail accounts. * Serve as the primary point of contact for ...

SBT Global, Inc.

Toy Sales Representative

Pico Rivera, CA · On-site

$60K - $70K/yr

Prior toy industry experience is not required . Account Management * Build and maintain strong relationships with wholesale and retail customers. * Serve as the primary point of contact for customer ...

Jazwares

Senior Toy Designer - Dolls

Culver City, CA

$111K - $119K/yr

Bachelor's Degree in toy design, industrial design, industrial engineering, or industry relevant field is a plus * 5+ years of toy or consumer product design experience (experience with dolls ...

Jazwares

Senior Toy Designer - Dolls

Culver City, CA · On-site

$111K - $119K/yr

Bachelor's Degree in toy design, industrial design, industrial engineering, or industry relevant field is a plus * 5+ years of toy or consumer product design experience (experience with dolls ...

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All JobsToy Industry Jobs

Toy Industry information

What are the key skills and qualifications needed to thrive in the toy industry, and why are they important?

To thrive in the toy industry, professionals need a combination of creative design skills, market research abilities, and a background in product development or related fields. Familiarity with CAD software, prototyping tools, and knowledge of safety regulations and certifications like ASTM F963 are typically required. Strong collaboration, communication, and trend-awareness help individuals stand out when working with cross-functional teams and understanding consumer preferences. These skills are crucial for delivering innovative, safe, and marketable toys that meet both business and regulatory standards.

What Are Jobs in the Toy Industry?

Jobs in the toy industry include a wide variety of positions. You may help design toys and games, manufacture expansions to a toy line, supervise a production line, work with children to test new toys, or even play with them yourself. Toy industry jobs also include roles in marketing, sourcing materials, or expanding the content of toys to additional mediums like television. Many toy industry jobs emphasize tracking the market, especially in the development phase of products. Note that in this context, the word toy refers to many types of entertainment, ranging from educational children's products to action figures designed for adult consumers.

What are some common challenges professionals face when working in the toy industry, and how can they be addressed?

One of the main challenges in the toy industry is keeping up with rapidly changing trends and consumer preferences, especially among children. Professionals often need to balance creativity with safety regulations and cost constraints, which can require frequent collaboration between design, engineering, and compliance teams. To address these challenges, staying informed through market research, maintaining open communication within cross-functional teams, and continuously updating skills in design and compliance standards are essential. Embracing feedback from both consumers and colleagues also helps in adapting products quickly to market demands.

What is the difference between Toy Industry vs Toy Designer?

AspectToy IndustryToy Designer
Required CredentialsVaries; often includes degrees in design, engineering, or businessDesign degree or portfolio; certifications are optional
Work EnvironmentManufacturing plants, corporate offices, retail settingsDesign studios, corporate offices, freelance settings
Employer & Industry UsageManufacturers, retailers, distributorsDesign firms, toy companies, freelance projects
Common Search & ComparisonYesYes

The toy industry encompasses a broad sector including manufacturing, marketing, and sales of toys, while a toy designer specifically focuses on creating new toy concepts and designs. Understanding the differences helps job seekers target their skills and career paths effectively within the toy market.

What is the toy industry?

The toy industry encompasses the design, manufacture, marketing, and sale of toys and games for children and adults. It includes companies and professionals involved in creating everything from traditional dolls and action figures to electronic games and educational toys. The industry is constantly evolving, influenced by trends, technology, and safety regulations. Major players range from large multinational corporations to small independent toy makers.
More about Toy Industry jobs
What cities are hiring for Toy Industry jobs? Cities with the most Toy Industry job openings:
What are the most commonly searched types of Toy Industry jobs? The most popular types of Toy Industry jobs are:
What states have the most Toy Industry jobs? States with the most job openings for Toy Industry jobs include:
What job categories do people searching Toy Industry jobs look for? The top searched job categories for Toy Industry jobs are:
Toy Industry jobs near you
Infographic showing various Toy Industry job openings in the United States as of July 2026, with employment types broken down into 80% Full Time, 12% Part Time, and 8% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Toy Marketing Manager

SBT Global, Inc.

Pico Rivera, CA • On-site

$80K - $90K/yr

Full-time

Posted 6 days ago

Job description

Company Description

Full Time, On-Site

Salary: $80,000 ~ 90,000 DOE

We are seeking a creative and results-driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product portfolio. This role is responsible for developing product marketing strategies, strengthening brand positioning, managing new product launches, and driving sales through integrated marketing initiatives.

The ideal candidate has experience in marketing, product marketing, or the toy industry, with a strong understanding of consumer trends, product lifecycle management, and cross-functional collaboration.

Job Description

Product Marketing & Brand Strategy

  • Develop and execute marketing strategies for toy products to drive brand awareness and sales growth.
  • Define product positioning, messaging, and overall brand development strategy.
  • Manage the marketing lifecycle for existing and newly launched products.

Market Research & Analysis

  • Conduct market research to identify consumer trends, customer needs, and growth opportunities.
  • Analyze competitor products, pricing, and marketing strategies to provide actionable insights.
  • Monitor product performance and recommend improvements based on market feedback.

Product Launch & Campaign Management

  • Plan and execute new product launches from concept through commercialization.
  • Develop and manage marketing campaigns to maximize product visibility and customer engagement.
  • Ensure timely execution of launch schedules and promotional activities.

Digital Marketing Collaboration

  • Partner with the Social Media and eCommerce teams to develop integrated promotional strategies.
  • Support online product marketing initiatives across digital channels.
  • Monitor campaign performance and optimize marketing efforts to improve ROI.

Cross-Functional Collaboration

  • Work closely with Design, Production, and Sales teams to ensure successful product development and launch.
  • Coordinate with internal stakeholders to align marketing initiatives with business objectives.
  • Support promotional materials, product presentations, and sales enablement activities.
Qualifications

Required

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3+ years of experience in Marketing, Product Marketing, or a related role.
  • Strong understanding of product positioning, branding, and marketing strategy.
  • Experience managing product launches and integrated marketing campaigns.
  • Excellent communication, organizational, and project management skills.
  • Ability to analyze market trends and translate insights into effective marketing strategies.
  • Ability to work collaboratively across multiple departments.

Preferred

  • Experience in the Toy Industry or consumer products.
  • Experience working with Social Media and eCommerce marketing initiatives.
  • Korean/English bilingual is a plus.
  • Experience with retail or consumer marketing is highly preferred.
Additional Information

All your information will be kept confidential according to EEO guidelines. 

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