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$41.5K

$76.4K

$112K

How much do tourism communication jobs pay per year?

As of Jun 13, 2026, the average yearly pay for tourism communication in the United States is $76,442.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $91,000.00 per year, depending on experience, location, and employer.

What is the role of communication in tourism?

In tourism communication, the role is to effectively convey information about destinations, services, and experiences to attract and inform travelers. It involves skills such as content creation, public relations, and digital marketing to enhance visitor engagement and satisfaction. Clear communication helps build a positive image and fosters customer trust in the tourism industry.

What is the highest paying job in tourism?

In tourism communication, executive roles such as Tourism Director or Chief Communications Officer tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and often involve overseeing marketing, public relations, and stakeholder engagement for large organizations or destinations.

What is a Tourism Communication job?

A Tourism Communication job involves managing and enhancing communication between tourism organizations, destinations, and travelers. Professionals in this field create marketing campaigns, handle public relations, and use digital and traditional media to promote tourism experiences. They also ensure clear and effective communication across different cultures and languages to attract and engage visitors. Key responsibilities may include content creation, social media management, crisis communication, and customer service. This role is essential for boosting tourism appeal and maintaining a positive reputation for destinations or travel-related businesses.

What are the key skills and qualifications needed to thrive in the Tourism Communication position, and why are they important?

To thrive in Tourism Communication, strong verbal and written communication skills, a background in tourism or hospitality, and proficiency in multiple languages are highly valuable. Familiarity with digital marketing platforms, content management systems, and customer relationship management (CRM) tools is often required. Interpersonal skills, cultural sensitivity, and creativity help professionals build rapport with diverse audiences and create engaging promotional materials. These competencies ensure effective information exchange, enhance visitor experiences, and support the success of tourism organizations.

What jobs can I do with tourism?

With a background in tourism communication, you can pursue roles such as tourism marketing specialist, travel consultant, destination marketing manager, or hospitality public relations officer. These jobs typically require strong communication skills, knowledge of the travel industry, and proficiency with digital marketing tools or social media platforms.

What are some careers in the tourism industry?

Careers in the tourism industry include roles such as tour guides, travel agents, hotel managers, event planners, and marketing specialists. These positions often require strong communication skills, customer service abilities, and knowledge of travel and hospitality operations.

What are the typical daily responsibilities of a Tourism Communication professional?

A Tourism Communication professional typically creates and distributes informational and promotional content, manages social media and website updates, and interacts with tourists or clients to answer questions and provide guidance. They may also coordinate with local businesses, tourism boards, and media outlets to ensure consistent messaging and attract more visitors. Collaboration with marketing teams, event planners, and customer service representatives is common. This role offers a dynamic work environment where adaptability and proactive engagement are essential for success.

More about Tourism Communication jobs
What cities are hiring for Tourism Communication jobs? Cities with the most Tourism Communication job openings:
What are the most commonly searched types of Tourism Communication jobs? The most popular types of Tourism Communication jobs are:
What states have the most Tourism Communication jobs? States with the most job openings for Tourism Communication jobs include:
What job categories do people searching Tourism Communication jobs look for? The top searched job categories for Tourism Communication jobs are:
Tourism Communication jobs near you
Infographic showing various Tourism Communication job openings in the United States as of June 2026, with employment types broken down into 20% Internship, 60% As Needed, and 20% Full Time. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $76,442 per year, or $36.8 per hour.
Director, Destination Marketing & Tourism

Director, Destination Marketing & Tourism

Clear Channel Outdoor Holdings, Inc.

Chicago, IL • On-site

$125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Clear Channel Outdoor rating

8.4

Company rating: 8.4 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

5th of 42 rated marketing agency

Job description

Current employees and contingent workers click here to apply and search by the Job Posting Title.
Clear Channel Outdoor
Job Summary:
Lead Tourism industry sales efforts for the Nation's most powerful Out of Home offering as Director, Destination Marketing & Tourism Partnerships. Drive growth within the destination marketing vertical, by developing client and agency relationships that expand revenue and increase advertising investment in Clear Channel Outdoor Assets. This role requires deep knowledge of agency strategy and planning, strong relationships with key clients, and marketing expertise across Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), and Tourism Boards, and Associations. This role also partners with national and regional sales teams (OOH & Airports) to target key brands, strengthen coverage, and close relationship gaps.
Job Responsibilities:
  • Drive tourism industry investment in Clear Channel advertising inventory including traditional Outdoor, DOOH, Airport, Experiential and Mobile offerings.
  • Generate integrated media proposals to achieve tourism/visitor business objectives.
  • Exceed revenue growth targets, on annual basis for clients within the travel/tourism vertical including Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), Tourism Boards, Group Travel / MICE (Meetings, Incentives, Conventions & Exhibitions) & more.
  • Be the expert on DMOs, understanding how they operate, make decisions, and measure success to craft impactful advertising solutions
  • Have in-depth knowledge on DMOs and agency partners, knowing how each operates, how funds are invested, and how to align Clear Channel Outdoor assets with their marketing objectives
  • Identify incremental opportunities for CCO within existing Travel Trade & Leisure Market customer groups.
  • Navigate senior level client leads within the travel/tourism industry sector to secure business meetings on initiative-taking opportunities for CCO.
  • Leverage tools, resources & research to discover and connect with qualified prospects more effectively.
  • Ensure customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance staff.
  • Utilize Salesforce and help manage sales pipeline to provide visibility to colleagues and management.
  • Other projects and opportunities assigned.
  • Represent Clear Channel Outdoor and Conferences, Trade Shows and at State/Local Tourism and Travel Summits.

Job Qualifications:
Education
  • Bachelor's degree preferred or equivalent combination of education, training, experience, or military experience.

Work Experience
  • Four (4) + years of direct client marketing experience in the travel industry/tourism vertical.
  • Progressive sales experience and success using consultative, customer needs analysis methods.
  • Media sales experience preferred.

Skills
  • Proven ability to consistently generate new business among destination marketing organizations -- identifying qualified prospects, securing meetings, conducting effective CNAs, uncovering opportunities, and shepherding them through closing and on to renewal.
  • Demonstrated track record of driving growth.
  • Proficient in Microsoft Office applications (i.e., Word, Excel, Outlook, and PowerPoint) and social media platforms.
  • Public Speaking
  • Experience gathering, analyzing, and interpreting tourism-related data (e.g., visitor trends, economic impact, demographics) to support funding applications and strategic planning.

Competencies
  • Account Management: Building long term, value-based relationships with accounts, developing business and maximizing the revenue they generate while reducing the time and costs in managing them
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets message across.
  • Market, Industry and Competitive Knowledge: Applying an understanding of the buyer's persona and journey, the economic, cultural, and business environment, including competitive and customer behavioral trends, to position the organization for success.
  • Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
  • Presentation Skills: Effective presentation skills inside and outside an organization; commands attention and can manage group process during the presentation.
  • Strategic Sales Planning: Identifying and developing business opportunities that are consistent with the long-term strategic plans of the organization.

Other Requirements
  • Able to travel outside of the office at least 50% of the time for meetings and industry events.
  • Must possess a valid driver's license.
  • Must have access to a reliable vehicle.
  • Open to candidates located outside of NYC, Allentown, Chicago

The Targeted Compensation Range for this Illinois position is:
Rate: $125,000 + Commission
This position may be bonus eligible, subject to the terms and conditions of the applicable incentive plan.
Comprehensive Benefits package offerings, which includes:
• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups
Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.
EEOC Statement
As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.
Location
Chicago, IL: 222 Merchandise Mart, Suite 570, 60654
Position Type
Regular
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Our organization participates in E-Verify. Click here to learn about E-Verify.
Current employees and contingent workers click here to apply and search by the Job Posting Title.

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