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Tech Software Sales Jobs in California (NOW HIRING)

Asure Software, Inc.

HCM Sales Executive

San Jose, CA · On-site

$110K - $133K/yr

Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... technology such as AI tools into your strategy. Qualifications * Bachelor's Degree preferred.

Asure Software

HCM Sales Executive

Santa Ana, CA · On-site

$110K - $133K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Asure Software, Inc.

HCM Sales Executive

San Jose, CA · On-site

$110K - $133K/yr

Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... technology such as AI tools into your strategy. Qualifications * Bachelor's Degree preferred.

Asure Software, Inc.

Director - HCM Sales

Santa Ana, CA · On-site

$210K - $240K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Asure Software

Enterprise Sales Executive

Santa Ana, CA · On-site

$220K - $260K/yr

... and technology toward growth. Our HCM platform empowers more than 80,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Intalex

Sales Development Representative

San Francisco, CA · On-site

$100K - $150K/yr

🇺🇸 Sales Development Representative - Enterprise Software - San Francisco (Hybrid) - $80K-$100K Base / $100K-$150K OTE + Equity Intalex is partnered with a fast-growing, well-funded technology ...

New

Asure Software, Inc.

HCM Sales Executive

Santa Ana, CA · Remote

$110K - $133K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Asure Software, Inc.

HCM Sales Executive

Santa Ana, CA · On-site

$110K - $133K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Engram

Enterprise Sales Lead

San Francisco, CA · On-site

$125 - $150/hr

... software sales experience, with $500K+ deal sizes * Track record selling into life sciences, cybersecurity, or deep-tech * Experience with technical products and consultative selling * Ability to ...

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All JobsTech Software Sales JobsTech Software Sales Jobs in California

Tech Software Sales information

See California salary details

$5

$33

$62

How much do tech software sales jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for tech software sales in California is $33.39, according to ZipRecruiter salary data. Most workers in this role earn between $21.59 and $44.38 per hour, depending on experience, location, and employer.

What is tech software sales?

Tech Software Sales involves selling software products or services to businesses or individual consumers. Professionals in this role identify potential clients, demonstrate product features, negotiate contracts, and provide ongoing support to ensure customer satisfaction. They work closely with technical teams to understand product capabilities and with clients to address their needs. Success in this field requires strong communication, technical knowledge, and sales skills.

What does a tech software sales professional do?

A typical week in Tech Software Sales involves a mix of prospecting new clients, conducting product demos, managing ongoing customer relationships, and collaborating closely with product and technical teams to address client needs. You’ll spend significant time reaching out to potential customers, following up on leads, and preparing proposals. Regular internal meetings help align sales strategies with current product offerings, while ongoing training ensures you stay updated on the latest technology trends. This dynamic environment requires adaptability, strong communication skills, and a proactive approach to problem-solving.

What are the key skills and qualifications needed to thrive as a tech software sales professional?

To thrive as a Tech Software Sales professional, a strong understanding of software products, sales strategies, and market trends is essential, often backed by a degree in business or technology-related fields. Familiarity with CRM platforms like Salesforce, sales automation tools, and relevant technical certifications can give candidates a competitive edge. Exceptional communication, negotiation, and relationship-building skills help professionals stand out in engaging clients and closing deals. These abilities are vital for effectively conveying product value, building long-term client relationships, and consistently meeting or exceeding sales targets.

What is the difference between Tech Software Sales vs Tech Account Manager?

AspectTech Software SalesTech Account Manager
Primary RoleFocuses on selling software solutions to new clients and generating revenueManages existing client accounts, ensuring satisfaction and upselling opportunities
Required SkillsSales techniques, product knowledge, negotiation skillsCustomer relationship management, communication, problem-solving
Work EnvironmentSales teams, client meetings, demosAccount management teams, client support, ongoing communication
Industry UsageCommonly used in software companies, tech startupsUsed across tech firms, SaaS providers, enterprise solutions

While Tech Software Sales focuses on acquiring new clients and closing deals, Tech Account Managers maintain and grow existing client relationships. Both roles require strong communication skills and industry knowledge but serve different stages of the sales cycle.

How much do software salespeople make?

Software salespeople typically earn a base salary plus commissions, with total compensation ranging from $60,000 to over $150,000 annually depending on experience, location, and sales performance. High performers in this field can earn significantly more through bonuses and incentives, especially in enterprise software sales roles requiring technical knowledge and client relationship skills.

Is tech software sales high paying?

Tech software sales roles are generally high paying compared to many other sales positions, often offering base salaries plus commissions and bonuses. Successful sales professionals in this field with technical knowledge and strong communication skills can earn six-figure incomes. Compensation varies based on experience, location, and company size.

What are popular job titles related to Tech Software Sales jobs in California?

For Tech Software Sales jobs in California, the most frequently searched job titles are:

What job categories do people searching Tech Software Sales jobs in California look for?

The top searched job categories for Tech Software Sales jobs in California are:

What cities in California are hiring for Tech Software Sales jobs?

Cities in California with the most Tech Software Sales job openings:

Tech Software Sales jobs near you
Infographic showing various Tech Software Sales job openings in California as of August 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $69,460 per year, or $33.4 per hour.

HCM Sales Executive

Asure Software, Inc.

San Jose, CA • On-site

$110K - $133K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Key responsibilities

  • Build business relationships with new prospects and current customers to create new revenue opportunities for HCM solutions.

  • Identify and develop new prospects within the territory through networking and sales activities, and profile existing clients to expand the scope of solutions offered.

  • Create and manage a sales funnel to meet or exceed monthly and annual sales quotas, reporting activities using Salesforce CRM.

Job description

Who we are
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
How you will contribute
Our HCM Sales Executive is responsible for building business relationships with new perspective clients as well as current customers and creating new revenue opportunities for the company's platform of Human Capital Management solutions.
  • Identify and develop new prospects within defined territorythroughself-generation, heavy networking, and business development sales activities.
  • Profile and penetrate existing Asure Clientele to cultivate new revenue opportunities enhancing value for the client by improving the scope of the Asure solution.
  • Develop and maintain referring relationships with CPAs, Banks, Financial Advisors, and Insurance Brokers to further penetrate the market.
  • Create high impact presentations designed to depict and highlight the benefits of proposed Asure solutions.
  • Develop and manage a robust sales funnel of new opportunities to attain or exceed assigned monthly and annual sales quota.
  • Leverage Salesforce CRM to report on and manage all sales and client services related activities.
  • Engage in continuous learningto understand industry trends, evaluate the competitive HCM landscape, and incorporate new and evolving technology such as AI tools into your strategy.

Qualifications
  • Bachelor's Degree preferred.
  • Experience selling payroll, HR or related software and services is preferred.
  • Minimum of 3 years consultative software sales experience.
  • Strong organizational skills and the ability to multi-task in a fast-paced environment.
  • Experience managing multiple sales engagements effectively.
  • Proven relationship building and client service skills.
  • Proven ability to manage a territory producing exceptional results.
  • Proactive, results-oriented, and team-oriented approach to sales.
  • Experience with Salesforce.com and other virtual selling tools such as GoToMeeting, Webex or other comparable tools.
  • Must have a valid U.S. Driver's License to be eligible for hire.

Compensation
The on target earnings (OTE) range for this position is $110,000 - $133,000 annually, based on relevant experience, skills, and industry knowledge. The compensation package includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.
Benefits
  • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
  • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
  • 401K Program with 3% safe harbor contribution
  • Employee Stock Purchase Program
  • Fitness Reimbursement Program
  • Self-Managed PTO

Our Mission
To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
  • Helping customers grow by getting the most from their human capital.
  • Helping our employees grow personally and professionally.
  • Growing relationships in our communities that inspire goodness.
  • Grow shareholder value.

Our Vision
Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
Our Values
Reflect who we are and what we stand for as a company.
  • Embrace Change
  • Lead with Integrity
  • Own the Outcome
  • Deliver Awesome
  • Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.
NO AGENCIES PLEASE:
Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure's mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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