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Tech Software Sales Jobs in California (NOW HIRING)

HCM Sales Executive

Santa Ana, CA · On-site

$110K - $133K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Director - HCM Sales

Santa Ana, CA · On-site

$210K - $240K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asures HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Enterprise Sales Executive

Santa Ana, CA · On-site

$220K - $260K/yr

... and technology toward growth. Our HCM platform empowers more than 80,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

... and technology toward growth. Our HCM platform empowers more than 80,000 clients to build great ... Asures HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

HCM Sales Executive

Santa Ana, CA · Remote

$110K - $133K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

HCM Sales Executive

Santa Ana, CA · On-site

$110K - $133K/yr

... and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great ... Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ...

Showing results 41-60

Tech Software Sales information

See California salary details

$5

$33

$62

How much do tech software sales jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for tech software sales in California is $33.39, according to ZipRecruiter salary data. Most workers in this role earn between $21.59 and $44.38 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a tech software sales professional?

To thrive as a Tech Software Sales professional, a strong understanding of software products, sales strategies, and market trends is essential, often backed by a degree in business or technology-related fields. Familiarity with CRM platforms like Salesforce, sales automation tools, and relevant technical certifications can give candidates a competitive edge. Exceptional communication, negotiation, and relationship-building skills help professionals stand out in engaging clients and closing deals. These abilities are vital for effectively conveying product value, building long-term client relationships, and consistently meeting or exceeding sales targets.

What is the difference between Tech Software Sales vs Tech Account Manager?

AspectTech Software SalesTech Account Manager
Primary RoleFocuses on selling software solutions to new clients and generating revenueManages existing client accounts, ensuring satisfaction and upselling opportunities
Required SkillsSales techniques, product knowledge, negotiation skillsCustomer relationship management, communication, problem-solving
Work EnvironmentSales teams, client meetings, demosAccount management teams, client support, ongoing communication
Industry UsageCommonly used in software companies, tech startupsUsed across tech firms, SaaS providers, enterprise solutions

While Tech Software Sales focuses on acquiring new clients and closing deals, Tech Account Managers maintain and grow existing client relationships. Both roles require strong communication skills and industry knowledge but serve different stages of the sales cycle.

What is tech software sales?

Tech Software Sales involves selling software products or services to businesses or individual consumers. Professionals in this role identify potential clients, demonstrate product features, negotiate contracts, and provide ongoing support to ensure customer satisfaction. They work closely with technical teams to understand product capabilities and with clients to address their needs. Success in this field requires strong communication, technical knowledge, and sales skills.

What does a tech software sales professional do?

A typical week in Tech Software Sales involves a mix of prospecting new clients, conducting product demos, managing ongoing customer relationships, and collaborating closely with product and technical teams to address client needs. You’ll spend significant time reaching out to potential customers, following up on leads, and preparing proposals. Regular internal meetings help align sales strategies with current product offerings, while ongoing training ensures you stay updated on the latest technology trends. This dynamic environment requires adaptability, strong communication skills, and a proactive approach to problem-solving.
What cities in California are hiring for Tech Software Sales jobs? Cities in California with the most Tech Software Sales job openings:
Infographic showing various Tech Software Sales job openings in California as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $69,460 per year, or $33.4 per hour.

HCM Sales Executive

Asure Software

Santa Ana, CA • On-site

$110K - $133K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago


Job description

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

 

This is a hybrid position, supporting field sales in the Southern California region.


How you will contribute

As an HCM Sales Executive you will be responsible for building business relationships with new perspective clients as well as current customers and creating new revenue opportunities for Asure’s platform of Human Capital Management solutions. You will spearhead prospecting, running discovery calls/demos, and negotiating deals.


  • Identify and develop new prospects within defined territory thru self-generation, heavy networking, and business development sales activities.
  • Profile and penetrate existing Asure Clientele in order to cultivate new revenue opportunities enhancing value for the client by improving the scope of the Asure solution.
  • Develop and maintain referring relationships with CPAs, Banks, Financial Advisors, and Insurance Brokers in order to further penetrate the market.
  • Create high impact presentations designed to depict and highlight the benefit of proposed Asure solutions.
  • Develop and manage a robust sales funnel of new opportunities to attain or exceed assigned monthly and annual sales quota.
  • Leverage Salesforce CRM to report on and manage all sales and client services related activities.


Qualifications

  • Bachelor’s Degree preferred
  • Experience selling Payroll and or HR Software solutions required
  • Minimum of 3 years consultative software sales experience
  • Experience selling a SaaS solution preferred
  • Strong organizational skills and the ability to multi-task in a fast-paced environment
  • Experience managing multiple sales engagements effectively
  • Proven relationship building and client service skills
  • Proven ability to manage a territory producing exceptional results
  • Pro-active, results oriented and team-oriented approach to sales
  • Experience with Salesforce.com and other virtual selling tools such as GoToMeeting, Webex or other comparable tools
  • Must have a valid U.S. Drivers License to be eligible for hire


Compensation

The on target earnings (OTE) range for this position is $110,000 - $133,000 annually, based on relevant experience, skills, and industry knowledge. The compensation package includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.


Benefits

  • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
  • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
  • 401K Program with 3% safe harbor contribution
  • Employee Stock Purchase Program
  • Fitness Reimbursement Program
  • Self-Managed PTO


Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

  • Helping customers grow by getting the most from their human capital.
  • Helping our employees grow personally and professionally.
  • Growing relationships in our communities that inspire goodness.
  • Grow shareholder value


Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.


Our Values

Reflect who we are and what we stand for as a company.

  • Embrace Change
  • Lead with Integrity
  • Own the Outcome
  • Deliver Awesome
  • Be a Good Human


We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.


NO AGENCIES PLEASE: 

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.