Sync Licensing professionals typically handle requests for music placements in film, TV, advertisements, video games, or other media, evaluate and negotiate licensing deals, and coordinate with artists, publishers, and legal teams to secure required permissions. Day-to-day activities often include reviewing contracts, tracking usage rights, responding to client and partner queries, and monitoring project deadlines. Collaboration with creative and production teams is common to match suitable music to specific projects, and professionals may also participate in industry networking events. Balancing multiple projects and maintaining thorough records are key aspects of this dynamic, fast-paced role.