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Student Marketing information

See salary details

$22K

$47.5K

$74K

How much do student marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for student marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is student marketing?

Student marketing refers to the strategies and activities aimed at promoting products, services, or brands specifically to students, typically within high school or college settings. This can include campus events, social media campaigns, student ambassador programs, and discounts tailored to student needs. The goal is to engage the student demographic, build brand loyalty early on, and leverage students’ influence within their peer networks. Companies often collaborate with educational institutions or student organizations for effective outreach.

What are the key skills and qualifications needed to thrive as a student marketing professional?

To thrive in Student Marketing, you need a solid understanding of marketing principles, digital channels, and data analysis, often supported by coursework or experience in marketing or communications. Familiarity with social media platforms, content management systems, and analytics tools like Google Analytics is typically required. Creativity, teamwork, and strong communication skills are essential for crafting engaging campaigns and collaborating with peers. These skills are important for effectively reaching student audiences, measuring campaign success, and driving engagement in a dynamic environment.

What are some common challenges faced by student marketers when balancing coursework and marketing responsibilities?

Student marketers often juggle academic commitments alongside their marketing duties, which can lead to time management challenges. Prioritizing tasks and maintaining clear communication with both professors and marketing supervisors is key to staying organized. Additionally, adapting to fast-paced campaigns and collaborating with experienced professionals can be demanding, but these experiences help develop valuable skills such as teamwork, project management, and adaptability. Employers typically provide flexible schedules and peer support to help student marketers succeed in both areas.

What is the difference between Student Marketing vs Marketing Intern?

AspectStudent MarketingMarketing Intern
Required CredentialsTypically enrolled students, some roles may require coursework in marketing or related fieldsUsually students or recent graduates, may require coursework or a degree in marketing or related areas
Work EnvironmentOn-campus events, promotional activities, social media campaigns, often part-time or flexibleOffice settings, company events, assisting marketing teams, often part-time or summer roles
Employer & Industry UsageUsed by educational institutions, student organizations, and brands targeting studentsUsed by companies across industries for entry-level marketing experience

Both roles involve marketing activities suitable for students, but Student Marketing often focuses on campus and social media campaigns, while Marketing Internships provide broader industry experience in professional settings. The roles overlap in skills and environment but differ mainly in scope and context.

More about Student Marketing jobs

What cities are hiring for Student Marketing jobs?

Cities with the most Student Marketing job openings:

What are the most commonly searched types of Student Marketing jobs?

The most popular types of Student Marketing jobs are:

What states have the most Student Marketing jobs?

States with the most job openings for Student Marketing jobs include:

What are popular job titles for Student Marketing?

Popular job titles for Student Marketing:

Student Marketing jobs near you
Infographic showing various Student Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Student Worker - UCM (Marketing Assistant)

Millersville, PA • On-site

Millersville University of Pennsylvania
1 - 5K employees
Learn more about Millersville University of Pennsylvaniaexternal

$10/hr

Full-time

Re-posted 5 days ago

Job description

Staff Posting Details
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Position Information
Requisition Number
Stu713P
Position Type
Student Worker
Department
Department of Student Workers
Job Title
Student Worker - UCM (Marketing Assistant)
Classification
Student Worker
Pay Rate
Starting rate $10.00/hr
Position Summary Information
Hours per week
Flexible
Days Worked
Flexible
Hours/Shift worked
Flexible
Posting Detail Information
Job Summary/Basic Function
Work with University Communications & Marketing (UCM) and gain real-life work experience and confidence before you graduate. Learn key skills and strengthen your resume.
Required Qualifications
  • Experience in photography, video production, and/or graphic design
  • Customer service skills
  • Computer skills (proficiency in Microsoft Word, Excel, Adobe products, etc.)
  • Willingness to perform varied duties
  • Ability to multitask and work with multiple projects at one time

Preferred Qualifications
Job Duties
Student Marketing Graphic Designer: Work with the Director of Web & Creative Services and graphic designers to develop projects from concept to completion. Projects include printed publications, marketing collateral and advertising design. - $10.00/hr
Student Photographer: Work with the UCM team shooting photos for printed publications, events and various graphic design projects as well as headshots. - $10.00/hr
Student Videographer: Work with the UCM team to produce a variety of video productions including marketing pieces, interviews and animations. - $10.00/hr
Working Conditions and Physical Effort
  • Be able to sit/stand and use a computer for the length of shift
  • Ability to carry 10-20 pounds
  • Work is sometimes performed in adverse weather conditions

Posting Open Date
04/07/2026
Posting Close Date
09/30/2026
Special Instructions to Applicants
Cover letter and resume are required.
We encourage you to upload your class schedule, which will help us to assist you with determining the best working hours during your academic and extra-curricular schedule.
Quicklink for Posting/Requisition
https://jobs.millersville.edu/postings/14744

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