Job Summary:
EchoStar Corporation is reimagining the future of connectivity, offering services that span satellite television and mobile products. They are seeking a General Manager of eCommerce to own the digital commerce strategy and optimize storefront performance for their online platforms.
Responsibilities:
• Lead the digital storefront strategy for Sling.com and Dish.com to optimize product presentation, pricing visibility, and purchase paths
• Drive top-line digital revenue and expand profit margins by aligning digital storefront initiatives with department OKRs
• Implement advanced user segmentation and behavioral targeting to increase average order value and tailor customer journeys
• Establish a robust multivariate and A/B testing framework to continuously reduce funnel friction and improve conversion rate optimization metrics
• Integrate AI-driven personalization and automation tools to scale web experimentation and predictive customer targeting
• Manage and develop a high-performing team of digital merchandising and optimization specialists to execute the commerce strategy
Qualifications:
Required:
• Critical experience leading eCommerce strategy, digital merchandising, or digital direct-to-consumer channels in enterprise environments.
• Strong skills in web analytics, conversion rate optimization (CRO), and A/B testing platforms to interpret data and identify growth opportunities.
• Expertise in AI application to automate digital personalization, optimize search algorithms, and analyze user behavior patterns.
• Deep knowledge of user segmentation, behavioral targeting, and financial performance metrics like customer acquisition costs (CAC).
• Strong collaboration and communication skills to drive cross-functional alignment across product, marketing, and IT departments.
• Proven leadership in decision-making, mentoring, and managing high-performing digital teams.
• Minimum Education: Bachelor’s Degree in Business, Marketing, Computer Science, or a related field
• Minimum Experience: 10 years of experience in eCommerce leadership
• Must have at least 5 years of experience with web analytics tools
• Must have at least 5 years of experience with conversion rate optimization (CRO) and A/B testing platforms
• Must have at least 5 years of experience with personalization engines and storefront management systems
Company:
EchoStar Corporation (Nasdaq: SATS) is a premier provider of technology, networking services, television entertainment and connectivity, offering consumer, enterprise, operator and government solutions worldwide under its EchoStar®, Boost Mobile®, Sling TV, DISH TV, Hughes®, HughesNet®, HughesON™ and JUPITER™ brands. Founded in 1980, the company is headquartered in Englewood, USA, with a team of 10001+ employees. The company is currently Late Stage.