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Sports Sales Jobs (NOW HIRING)

Sports Sales Host

Largo, FL ยท On-site

$1K - $4K/wk

We are looking for a motivated Sales Professional to join our team! This role involves selling one of these sports NASCAR, GOLF, WRESTLING, FOOTBALL memorabilia primarily but could include other ...

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a ... Grow personal sales by hitting minimum goals and following Scheels professional salesmanship ...

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a ... Grow personal sales by hitting minimum goals and following Scheels professional salesmanship ...

Sports Sales Manager

Sevierville, TN ยท On-site

$45K - $55K/yr

Serve as the primary facilitator in booking rooms for our Sports market guests. ESSENTIAL DUTIES AND RESPONSIBILITIES: This list of duties and responsibilities is not all inclusive and may be ...

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Sports Sales information

See salary details

$19.5K

$46.6K

$74.5K

How much do sports sales jobs pay per year?

As of May 28, 2026, the average yearly pay for sports sales in the United States is $46,613.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,500.00 and $52,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Sports Sales professional, and why are they important?

To thrive as a Sports Sales professional, you need strong sales acumen, knowledge of the sports industry, and typically a bachelor's degree in business, marketing, or a related field. Familiarity with CRM software, ticketing platforms, and sales analytics tools is often required. Outstanding communication, relationship-building, and negotiation skills set top performers apart in this role. These competencies are crucial for driving revenue, building client loyalty, and achieving sales targets in a competitive sports market.

What are some common challenges faced by professionals in Sports Sales, and how can they be overcome?

Professionals in Sports Sales often encounter challenges such as meeting aggressive sales targets, building and maintaining a robust client base, and navigating the seasonal fluctuations in ticket or sponsorship demand. Overcoming these challenges typically involves staying proactive with outreach, continually developing strong relationships with clients, and utilizing CRM systems to track leads and follow-ups. Additionally, effective teamwork and collaboration with marketing and operations departments can help maximize opportunities and address client needs more efficiently.

What are sports sales?

Sports sales involve selling products, services, or experiences related to the sports industry. This can include ticket sales for games and events, sponsorship packages, merchandise, and premium seating. Professionals in sports sales work with fans, businesses, and organizations to maximize revenue and build strong relationships. The role requires strong communication and negotiation skills and often involves meeting sales targets and working in a fast-paced environment.

Are there sales jobs in sports?

Yes, sports sales jobs involve selling tickets, sponsorships, merchandise, or advertising for sports teams, leagues, or events. These roles often require strong communication skills, knowledge of the sports industry, and the ability to build client relationships. Sales positions in sports can be found in various environments, including stadiums, sports marketing agencies, and media companies.

What is the difference between Sports Sales vs Sports Marketing?

AspectSports SalesSports Marketing
Primary FocusGenerating sales and revenue through ticket sales, sponsorships, and merchandisePromoting teams, events, or brands to increase visibility and engagement
Required SkillsSales techniques, negotiation, communicationBrand management, advertising, strategic planning
Work EnvironmentSales offices, stadiums, eventsAdvertising agencies, media, digital platforms
Common EmployersSports teams, ticketing companies, merchandise retailersSports brands, media outlets, marketing agencies

Sports Sales primarily focuses on directly generating revenue through sales activities, while Sports Marketing emphasizes promoting and building the brand or event to attract fans and sponsors. Both roles are essential in the sports industry but differ in their core objectives and daily tasks.

More about Sports Sales jobs
What cities are hiring for Sports Sales jobs? Cities with the most Sports Sales job openings:
What are the most commonly searched types of Sports Sales jobs? The most popular types of Sports Sales jobs are:
What states have the most Sports Sales jobs? States with the most job openings for Sports Sales jobs include:
Infographic showing various Sports Sales job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $46,613 per year, or $22.4 per hour.

Director, Sports Sales

Cumulus Media New Holdings Inc.

Chicago, IL โ€ข On-site

$142.32K - $177.75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 hours ago


Job description

Company Overview
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news, and entertainment content to more than 250 million monthly listeners across an audio network of nearly 7,300 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and Westwood One Backstage. The rapidly growing Cumulus Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening.
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Position Overview
CUMULUS MEDIA | Westwood One has an immediate opening for a full-time Director, Sports Sales to support the Sports Sales Team. This role is an integral part of the Westwood One Sports vertical, focusing on monetization of premium audio content as well as maximizing revenue opportunities by developing new business and partnerships with national advertisers. The ideal candidate will create demand in a complex media environment, leveraging Westwood One's marquee assets such as the NFL, NCAA, Masters, US Soccer and Infinity Sports Network and integrate Westwood One Sports solutions in innovative ways to meet the marketing needs of new clients and will be responsible for collaboratively working with Westwood One's VP, Sports Sales, and Westwood One's President, Sales
Key Responsibilities & Qualifications
Responsibilities:
  • Resident expert in all Sports products offered by Cumulus including NFL, NCAA, Masters, US Soccer, Westwood One Sports Talk, and Sports focused Podcasts
  • Create advertising demand for our products
  • Prospect and qualify advertising leads
  • Meet with prospects to learn key insights to develop sales programs most likely to close
  • Expert knowledge of the Sports marketplace and Sponsorship landscape
  • Collaborate with sales leadership to develop and execute Sports Sales packages and solutions
  • Measure, grow and exceed Sports sales and market share goals
  • Assist in the preparation, creation and execution of compelling presentations to clients
  • Strategize on and execute multi-faceted advertising campaigns for our clients
  • Analyze and provide necessary sales reports, market analysis and identify growth opportunities for Sports assets

Qualifications:
  • 6-10 years of related Sports or media sales experience
  • Bachelor's Degree in Radio and Broadcasting, Communications, Journalism, or closely related field
  • Willingness to travel to meet in person with our customers and prospects
  • Demonstrate knowledge of selling Sports advertising solutions including; Live Play by Play, Live Sports Talk, Sports Podcasts, and how they work in tandem with radio assets or other traditional media
  • Creative thinker and problem solver
  • Highly organized with ability to support multiple workstreams at the same time
  • Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
  • Comfortable presenting to a diversified array of prospects/clients

Pay Range
USD $142,323.00 - USD $177,754.00 /Yr.
What We Offer
  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).