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Sports Marketing Jobs (NOW HIRING)

Adidas

Senior Director Marketing

Carlsbad, CA

Ensure Sports Marketing operates as a horizontal capability that informs and strengthens Storytelling, Activation, Product, Design, Development, Go-to-Market and Commercial execution. Sports ...

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Sports Marketing information

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$22K

$47.5K

$74K

How much do sports marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for sports marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is sports marketing?

Sports marketing is a specialized field of marketing focused on promoting sports teams, events, athletes, and related products or services. It involves creating and implementing strategies to engage fans, attract sponsors, and increase revenue through advertising, promotions, and partnerships. Professionals in sports marketing work with brands, sports organizations, and media to build excitement and loyalty around sporting events and products. This field combines knowledge of marketing principles with a deep understanding of the sports industry and fan behavior.

What are sports marketing jobs?

Sports marketing jobs focus on promoting sports, professional or amateur leagues, athletes, and brands and products (such as apparel and shoes) that are part of the sports world. There are many different sports marketing jobs, and your duties differ depending on the type of organization you work for. Your responsibilities may include recruiting individual players, speaking to sports agents about sponsorship deals, or developing a new ad campaign featuring prominent athletes. If you work for a professional team, you may contract with businesses to advertise at games or create community outreach and charity events to improve the team image.

How does a sports marketing professional typically collaborate with athletes, teams, and sponsors?

Sports marketing professionals often act as liaisons between athletes, teams, and sponsors to coordinate promotional campaigns, event appearances, and endorsement deals. They regularly communicate with all parties to ensure brand messaging is consistent and contractual obligations are met. Building strong, trust-based relationships is essential, as is flexibility to adapt campaigns based on team performance or athlete availability. Collaboration may also involve organizing press conferences, managing social media content, and analyzing campaign effectiveness with stakeholders.

What are the key skills and qualifications needed to thrive as a sports marketing professional, and why are they important?

To thrive as a Sports Marketing professional, you need a solid understanding of marketing principles, branding, and sports industry trends, usually supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and CRM systems is typically required. Exceptional communication, creativity, and relationship-building skills help professionals engage fans, sponsors, and partners effectively. These skills are crucial for driving audience engagement, maximizing brand value, and achieving organizational goals in a competitive sports market.

What is the difference between Sports Marketing vs Sports Promotions?

AspectSports MarketingSports Promotions
Primary FocusBrand building, advertising, sponsorshipsEvent-specific activities, contests, giveaways
Work EnvironmentMarketing agencies, sports teams, brandsEvent venues, promotional agencies, sports teams
Required SkillsMarketing strategies, communication, brandingEvent planning, sales, customer engagement
Common CertificationsMarketing certifications, sports management degreesEvent management certifications, sales training

Sports Marketing focuses on creating long-term brand strategies and sponsorship deals, while Sports Promotions centers on short-term event activities to boost engagement and ticket sales. Both roles often work within the sports industry but serve different purposes in the marketing ecosystem.

Does sports marketing make good money?

Sports marketing professionals can earn a wide range of salaries depending on experience, location, and the level of the organization. Entry-level positions may start around $40,000 annually, while experienced managers or directors can earn over $100,000 or more. Success in the field often depends on skills such as branding, negotiation, and familiarity with marketing tools and analytics.

How to go into sports marketing?

To pursue a career in sports marketing, gaining a degree in marketing, sports management, or a related field is helpful. Building experience through internships, developing skills in digital marketing and analytics, and networking within the sports industry can improve job prospects. Familiarity with industry tools and certifications like the Sports Marketing Association's credentials can also be beneficial.
More about Sports Marketing jobs

What cities are hiring for Sports Marketing jobs?

Cities with the most Sports Marketing job openings:

What are the most commonly searched types of Sports Marketing jobs?

The most popular types of Sports Marketing jobs are:

What states have the most Sports Marketing jobs?

States with the most job openings for Sports Marketing jobs include:

What job categories do people searching Sports Marketing jobs look for?

The top searched job categories for Sports Marketing jobs are:

Sports Marketing jobs near you
Infographic showing various Sports Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Sports Marketing Lead at Solomon Page New York, NY

Manhattan, NY • On-site

kozmetickesluzby.vecnakraska.sk - Jobboard
See more jobs at kozmetickesluzby.vecnakraska.sk - Jobboardexternal

$75 - $100/hr

Other

Medical, Dental, Retirement

Posted 12 days ago

Job description

Sports Marketing Lead job at Solomon Page. New York, NY. We are looking for a Lead of Sports Marketing for a top fashion client in Toronto! The Lead of Sports Marketing, Canada is responsible for our athlete/influencer, grassroots, and properties portfolio in Canada. This end‑to‑end role oversees the full strategy, planning and activation of partnerships that build authentic connections between the brand and athletes through sport and culture. The ideal candidate combines deep knowledge of the Canadian sports landscape, with strong brand‑building expertise, relationship management skills, and passion for inspiring athletes.

Responsibilities
  • Develop and execute Canadian sports marketing strategy aligned to global brand priorities and local business objectives.
  • Manage Athlete/Influencer, Grassroots, and Partnerships negotiations, onboarding, servicing and events to strengthen brand credibility and relevance.
  • Manage Canadian integration into the GTM process and heavily influence our athlete selection for campaigns and activations.
  • Assist in the execution of seasonal product planning, seeding products, input & forecast orders when necessary for Athletes/Influencers, Grassroots, Partnerships and any in‑market events associated.
  • Manage external communication with Athletes/Influencers, Agents, Partners and Agencies as applicable.
  • Responsible for overseeing the annual sports marketing budget including T&E, Asset and Marketing expenses, ensuring effective investment and measurable business impact.
  • Foster strong relationships with internal cross‑functional teams and global counterparts in Product, Innovation, Finance, Brand, Ops, Global Strategy, Communication & Events.
  • Report on partnership performance, KPIs and ROI to key stakeholders and leadership.
Qualifications
  • Microsoft Suite, Adobe, Keynote.
  • Strong leadership, communication and organizational skills.
  • Deep understanding of the Canadian sport landscape.
  • Contract negotiating and relationship management.
  • Experience leveraging data and insights to drive marketing decisions.
  • Maintain composure in high stress situations.
  • 4–6 years of relevant Sports Marketing experience.
  • BA required.
  • Proven track record in athlete management, sponsorship strategy and activation.
  • Prior experience working for a company with a strong, premium brand and a distinct culture.
Benefits

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers.

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