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Sports Marketing Jobs (NOW HIRING)

$131 - $140/hr

# Senior Global Sports Marketing Manager (LA)## • ### @lululemonPosted on 3/4/2026 • Full-time## ### Description & Requirements\*\*Please note there is one opportunity, however, this role is posted ...

New

$72 - $83/hr

Media and Shooting Sports Marketing Specialist Location: Clayton, MO Salary: $72,300 - $82,800 (depending on relevant experience) Schedule: Onsite, Monday through Friday Focus: This role leads key ...

New

Ensure Sports Marketing operates as a horizontal capability that informs and strengthens Storytelling, Activation, Product, Design, Development, Go-to-Market and Commercial execution. Sports ...

Ensure Sports Marketing operates as a horizontal capability that informs and strengthens Storytelling, Activation, Product, Design, Development, Go-to-Market and Commercial execution. Sports ...

Reporting to the head of Sports Marketing, the Creative Director will also provide creative mentorship to creatives in the Entertainment brands. This highly collaborative leadership role will be ...

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Sports Marketing information

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$22K

$47.5K

$74K

How much do sports marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for sports marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is sports marketing?

Sports marketing is a specialized field of marketing focused on promoting sports teams, events, athletes, and related products or services. It involves creating and implementing strategies to engage fans, attract sponsors, and increase revenue through advertising, promotions, and partnerships. Professionals in sports marketing work with brands, sports organizations, and media to build excitement and loyalty around sporting events and products. This field combines knowledge of marketing principles with a deep understanding of the sports industry and fan behavior.

What are sports marketing jobs?

Sports marketing jobs focus on promoting sports, professional or amateur leagues, athletes, and brands and products (such as apparel and shoes) that are part of the sports world. There are many different sports marketing jobs, and your duties differ depending on the type of organization you work for. Your responsibilities may include recruiting individual players, speaking to sports agents about sponsorship deals, or developing a new ad campaign featuring prominent athletes. If you work for a professional team, you may contract with businesses to advertise at games or create community outreach and charity events to improve the team image.

How does a sports marketing professional typically collaborate with athletes, teams, and sponsors?

Sports marketing professionals often act as liaisons between athletes, teams, and sponsors to coordinate promotional campaigns, event appearances, and endorsement deals. They regularly communicate with all parties to ensure brand messaging is consistent and contractual obligations are met. Building strong, trust-based relationships is essential, as is flexibility to adapt campaigns based on team performance or athlete availability. Collaboration may also involve organizing press conferences, managing social media content, and analyzing campaign effectiveness with stakeholders.

What are the key skills and qualifications needed to thrive as a sports marketing professional, and why are they important?

To thrive as a Sports Marketing professional, you need a solid understanding of marketing principles, branding, and sports industry trends, usually supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and CRM systems is typically required. Exceptional communication, creativity, and relationship-building skills help professionals engage fans, sponsors, and partners effectively. These skills are crucial for driving audience engagement, maximizing brand value, and achieving organizational goals in a competitive sports market.

What is the difference between Sports Marketing vs Sports Promotions?

AspectSports MarketingSports Promotions
Primary FocusBrand building, advertising, sponsorshipsEvent-specific activities, contests, giveaways
Work EnvironmentMarketing agencies, sports teams, brandsEvent venues, promotional agencies, sports teams
Required SkillsMarketing strategies, communication, brandingEvent planning, sales, customer engagement
Common CertificationsMarketing certifications, sports management degreesEvent management certifications, sales training

Sports Marketing focuses on creating long-term brand strategies and sponsorship deals, while Sports Promotions centers on short-term event activities to boost engagement and ticket sales. Both roles often work within the sports industry but serve different purposes in the marketing ecosystem.

Does sports marketing make good money?

Sports marketing professionals can earn a wide range of salaries depending on experience, location, and the level of the organization. Entry-level positions may start around $40,000 annually, while experienced managers or directors can earn over $100,000 or more. Success in the field often depends on skills such as branding, negotiation, and familiarity with marketing tools and analytics.

How to go into sports marketing?

To pursue a career in sports marketing, gaining a degree in marketing, sports management, or a related field is helpful. Building experience through internships, developing skills in digital marketing and analytics, and networking within the sports industry can improve job prospects. Familiarity with industry tools and certifications like the Sports Marketing Association's credentials can also be beneficial.

What cities are hiring for Sports Marketing jobs?

Cities with the most Sports Marketing job openings:

What are the most commonly searched types of Sports Marketing jobs?

The most popular types of Sports Marketing jobs are:

What states have the most Sports Marketing jobs?

States with the most job openings for Sports Marketing jobs include:

Infographic showing various Sports Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Senior Global Sports Marketing Manager (LA)

Gondola

Los Angeles, CA • On-site

$131 - $140/hr

Other

Medical, Dental, Life, Retirement, PTO

Posted 3 days ago

New


Job description

# Senior Global Sports Marketing Manager (LA)## •### @lululemonPosted on 3/4/2026•Full-time## Job Description### Description & Requirements\*\*Please note there is one opportunity, however, this role is posted in Vancouver and LA.**who we are**lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.\*\*\*\*About this teamThe Global Sports Marketing team is responsible for the creation and execution of the Global Sports Marketing strategy in parallel with brand imperatives, which is comprised of athletes, city, and store ambassador programs. We work highly cross-functional with regional teams and business partners to help solidify lululemon’s position as a leader in the sports marketing space and drive overall brand awareness and consideration.A day in the life:* You work with the Sr. Director, Global Sports Marketing to bring signature athlete relationships to life through brand campaigns, internal and external events, PR, product, social impact and social media.* You gather data and report on success wins and opportunities for signature athletes to cross-functional partners and leadership* You track and allocate all contractual deliverables based on business needs both global and regional* You create internal schedules and critical paths including all cross-functional and external partners to ensure all projects remain on track.* You manage all scheduling, travel, and logistics for signature athletes.Qualifications:* 10years of sports marketing experience, athlete management, and brand partnerships.* Strong operational and project management skillsets* Strong network in the sports industries with a deep understanding of sports marketing globally* Strong ability to influence & collaborate with team members along with theability to seamlessly navigate highly cross functional work* DeepUnderstanding of legalese and contract negotiations* Possesses strong communication and collaboration skills and has the ability manage dynamic, fast-paced projects effectively.**must haves*** Acknowledge the presence of choice in every moment and take personal responsibility for your life.* Possess an entrepreneurial spirit and continuously innovate to achieve great results.* Communicate with honesty and kindness and create the space for others to do the same.* Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.* Foster connection by putting people first and building trusting relationships.* Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.**additional notes****Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time for this role.**\*\*\*\***compensation and benefits package**lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from **$130,800 to $140,000 USD annually**; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and , subject to program eligibility requirements.At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:* Extended health and dental benefits, and mental health plans* Paid time off* Savings and retirement plan matching* Generous employee discount* Fitness & yoga classes* Parenthood top-up* Extensive catalog of development course offerings* People networks, mentorship programs, and leadership series *(to name a few)*Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice **workplace arrangement**HybridIn-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.LocationHybridLos Angeles, CaliforniaPay$130,800 - $140,000/yr #J-18808-Ljbffr