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Sports Marketing Jobs (NOW HIRING)

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection ...

Red Bull

Director, Sports Marketing

Miami, FL

$149K - $224K/yr

Company Description The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Career Search

Sports Marketing Coordinator

Chatham, VA · On-site

$15.25 - $19.75/hr

Sports Marketing & Enrollment Support Content creation and athletics storytelling are the core of this role. You will be physically present at games, matches, and practices across all sports programs ...

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red Bull's regional Sports Marketing strategy. Through the strategic management of events, athlete ...

i9 Sports

Youth Sports Marketing Intern

Lenexa, KS · On-site

$18 - $20/hr

Training & development Job Summary The Marketing Intern is responsible for developing and promoting the i9 Sports brand identity to the community through guerilla & digital tactics. The primary ...

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Sports Marketing information

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$22K

$47.5K

$74K

How much do sports marketing jobs pay per year?

As of Jul 30, 2026, the average yearly pay for sports marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

Does sports marketing make good money?

Sports marketing professionals can earn competitive salaries, especially with experience, strong industry connections, and specialized skills such as digital marketing or sponsorship management. Entry-level positions typically pay less, but experienced professionals or those working with major brands or teams can earn high incomes. Salary levels vary based on location, company size, and individual expertise.

What are the key skills and qualifications needed to thrive as a Sports Marketing professional, and why are they important?

To thrive as a Sports Marketing professional, you need a solid understanding of marketing principles, branding, and sports industry trends, usually supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and CRM systems is typically required. Exceptional communication, creativity, and relationship-building skills help professionals engage fans, sponsors, and partners effectively. These skills are crucial for driving audience engagement, maximizing brand value, and achieving organizational goals in a competitive sports market.

What is the difference between Sports Marketing vs Sports Promotions?

AspectSports MarketingSports Promotions
Primary FocusBrand building, advertising, sponsorshipsEvent-specific activities, contests, giveaways
Work EnvironmentMarketing agencies, sports teams, brandsEvent venues, promotional agencies, sports teams
Required SkillsMarketing strategies, communication, brandingEvent planning, sales, customer engagement
Common CertificationsMarketing certifications, sports management degreesEvent management certifications, sales training

Sports Marketing focuses on creating long-term brand strategies and sponsorship deals, while Sports Promotions centers on short-term event activities to boost engagement and ticket sales. Both roles often work within the sports industry but serve different purposes in the marketing ecosystem.

What is sports marketing?

Sports marketing is a specialized field of marketing focused on promoting sports teams, events, athletes, and related products or services. It involves creating and implementing strategies to engage fans, attract sponsors, and increase revenue through advertising, promotions, and partnerships. Professionals in sports marketing work with brands, sports organizations, and media to build excitement and loyalty around sporting events and products. This field combines knowledge of marketing principles with a deep understanding of the sports industry and fan behavior.

Can you major in sports marketing?

Yes, many colleges and universities offer undergraduate and graduate degree programs in sports marketing or sports management. These programs typically include coursework in marketing, sports industry operations, and data analysis, preparing students for careers in sports marketing roles. Relevant skills such as communication, branding, and familiarity with marketing tools are also important for success in this field.

What Are Sports Marketing Jobs?

Sports marketing jobs focus on promoting sports, professional or amateur leagues, athletes, and brands and products (such as apparel and shoes) that are part of the sports world. There are many different sports marketing jobs, and your duties differ depending on the type of organization you work for. Your responsibilities may include recruiting individual players, speaking to sports agents about sponsorship deals, or developing a new ad campaign featuring prominent athletes. If you work for a professional team, you may contract with businesses to advertise at games or create community outreach and charity events to improve the team image.

What kind of jobs in media bring in $150,000 a year?

In sports marketing, high-paying media-related roles such as sports marketing directors, media relations managers, and digital content executives can earn $150,000 or more annually. These positions typically require strong industry experience, strategic skills, and often involve overseeing advertising campaigns, sponsorships, or media partnerships within sports organizations or agencies.

How does a sports marketing professional typically collaborate with athletes, teams, and sponsors?

Sports marketing professionals often act as liaisons between athletes, teams, and sponsors to coordinate promotional campaigns, event appearances, and endorsement deals. They regularly communicate with all parties to ensure brand messaging is consistent and contractual obligations are met. Building strong, trust-based relationships is essential, as is flexibility to adapt campaigns based on team performance or athlete availability. Collaboration may also involve organizing press conferences, managing social media content, and analyzing campaign effectiveness with stakeholders.

What is a career in sports marketing?

A career in sports marketing involves promoting sports teams, events, or brands through advertising, sponsorships, and fan engagement strategies. Professionals in this field often work with marketing campaigns, social media, and analytics tools to increase visibility and revenue for sports organizations or products.
More about Sports Marketing jobs
What cities are hiring for Sports Marketing jobs? Cities with the most Sports Marketing job openings:
What are the most commonly searched types of Sports Marketing jobs? The most popular types of Sports Marketing jobs are:
What states have the most Sports Marketing jobs? States with the most job openings for Sports Marketing jobs include:
What job categories do people searching Sports Marketing jobs look for? The top searched job categories for Sports Marketing jobs are:
Sports Marketing jobs near you
Infographic showing various Sports Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Director, Sports Marketing

Red Bull

Miami, FL • On-site

$149K - $224K/yr

Full-time

Re-posted 13 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

15th of 50 rated marketing agency

Job description

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast.
They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL,GA,NC, SC,TN,AR,MS,AL,LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • REGIONAL STRATEGY & BUSINESS PLANNING
    Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
    Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth.
    Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling.
  • ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
    Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
    Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals.
    Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
    With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact.
  • EVENT INITIATIVES & PROJECTS
    Lead & support the creation, development and execution of regionally relevant sports marketing events. Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports.
    Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
    Drive flawless execution and maximize ROI across all regional activations
    Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
    Oversee Regional Sports Marketing resources to maximize the impact of local events.
  • GAMING
    Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
    Identify opportunities to engage the gaming community through players, events, and content
    Expand reach into new and younger audiences through gaming ecosystems
  • COLLABORATION & DISCOVERY
    Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
    Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
    Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
  • PEOPLE MANAGEMENT
    Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
    Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development.
    Drive succession planning and develop internal talent pipeline.
    Create a culture that recognizes effort and rewards execution following Red Bull's values

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility.
  • Proven ability to develop and execute large-scale marketing initiatives and events.
  • Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships.
  • Experience in Collegiate Sports & NIL.
  • Strong understanding of sports culture, trends, and emerging communities on a regional and national level.
  • Experience managing significant budgets and delivering ROI.
  • Expertise in content, storytelling, and integrated brand marketing.
  • Demonstrated leadership experience managing and developing teams.
  • Highly motivated self-starter, with high standards of work performance
  • Travel 50-60%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
MiamiFlorida, United States
United StatesRed Bull North America
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