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Sports Marketing Jobs (NOW HIRING)

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection ...

Red Bull

Director, Sports Marketing

Miami, FL

$149K - $224K/yr

Company Description The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and ...

company911

Sports Marketing Coordinator

Chatham, VA · On-site

$45K - $55K/yr

Sports Marketing & Enrollment Support Content creation and athletics storytelling are the core of this role. You will be physically present at games, matches, and practices across all sports programs ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red Bull's regional Sports Marketing strategy. Through the strategic management of events, athlete ...

Career Search

Sports Marketing Coordinator

Chatham, VA

$15.25 - $19.75/hr

Sports Marketing & Enrollment Support Content creation and athletics storytelling are the core of this role. You will be physically present at games, matches, and practices across all sports programs ...

i9 Sports

Youth Sports Marketing Intern

Lenexa, KS · On-site

$18 - $20/hr

Training & development Job Summary The Marketing Intern is responsible for developing and promoting the i9 Sports brand identity to the community through guerilla & digital tactics. The primary ...

NBCUniversal

Sr. Manager, Sports Marketing

Stamford, CT · On-site

Role Overview The Sr. Manager, Sports Marketing, will lead projects to support the planning and execution of marketing various high-profile NBC Sports properties including the Olympics, Paralympics ...

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All JobsSports Marketing Jobs

Sports Marketing information

See salary details

$22K

$47.5K

$74K

How much do sports marketing jobs pay per year?

As of Jul 20, 2026, the average yearly pay for sports marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

Does sports marketing make good money?

Sports marketing professionals can earn competitive salaries, especially with experience, strong industry connections, and specialized skills such as digital marketing or sponsorship management. Entry-level positions typically pay less, but experienced professionals or those working with major brands or teams can earn high incomes. Salary levels vary based on location, company size, and individual expertise.

What are the key skills and qualifications needed to thrive as a Sports Marketing professional, and why are they important?

To thrive as a Sports Marketing professional, you need a solid understanding of marketing principles, branding, and sports industry trends, usually supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and CRM systems is typically required. Exceptional communication, creativity, and relationship-building skills help professionals engage fans, sponsors, and partners effectively. These skills are crucial for driving audience engagement, maximizing brand value, and achieving organizational goals in a competitive sports market.

What is the difference between Sports Marketing vs Sports Promotions?

AspectSports MarketingSports Promotions
Primary FocusBrand building, advertising, sponsorshipsEvent-specific activities, contests, giveaways
Work EnvironmentMarketing agencies, sports teams, brandsEvent venues, promotional agencies, sports teams
Required SkillsMarketing strategies, communication, brandingEvent planning, sales, customer engagement
Common CertificationsMarketing certifications, sports management degreesEvent management certifications, sales training

Sports Marketing focuses on creating long-term brand strategies and sponsorship deals, while Sports Promotions centers on short-term event activities to boost engagement and ticket sales. Both roles often work within the sports industry but serve different purposes in the marketing ecosystem.

What is sports marketing?

Sports marketing is a specialized field of marketing focused on promoting sports teams, events, athletes, and related products or services. It involves creating and implementing strategies to engage fans, attract sponsors, and increase revenue through advertising, promotions, and partnerships. Professionals in sports marketing work with brands, sports organizations, and media to build excitement and loyalty around sporting events and products. This field combines knowledge of marketing principles with a deep understanding of the sports industry and fan behavior.

Can you major in sports marketing?

Yes, many colleges and universities offer undergraduate and graduate degree programs in sports marketing or sports management. These programs typically include coursework in marketing, sports industry operations, and data analysis, preparing students for careers in sports marketing roles. Relevant skills such as communication, branding, and familiarity with marketing tools are also important for success in this field.

What Are Sports Marketing Jobs?

Sports marketing jobs focus on promoting sports, professional or amateur leagues, athletes, and brands and products (such as apparel and shoes) that are part of the sports world. There are many different sports marketing jobs, and your duties differ depending on the type of organization you work for. Your responsibilities may include recruiting individual players, speaking to sports agents about sponsorship deals, or developing a new ad campaign featuring prominent athletes. If you work for a professional team, you may contract with businesses to advertise at games or create community outreach and charity events to improve the team image.

What kind of jobs in media bring in $150,000 a year?

In sports marketing, high-paying media-related roles such as sports marketing directors, media relations managers, and digital content executives can earn $150,000 or more annually. These positions typically require strong industry experience, strategic skills, and often involve overseeing advertising campaigns, sponsorships, or media partnerships within sports organizations or agencies.

How does a sports marketing professional typically collaborate with athletes, teams, and sponsors?

Sports marketing professionals often act as liaisons between athletes, teams, and sponsors to coordinate promotional campaigns, event appearances, and endorsement deals. They regularly communicate with all parties to ensure brand messaging is consistent and contractual obligations are met. Building strong, trust-based relationships is essential, as is flexibility to adapt campaigns based on team performance or athlete availability. Collaboration may also involve organizing press conferences, managing social media content, and analyzing campaign effectiveness with stakeholders.

What is a career in sports marketing?

A career in sports marketing involves promoting sports teams, events, or brands through advertising, sponsorships, and fan engagement strategies. Professionals in this field often work with marketing campaigns, social media, and analytics tools to increase visibility and revenue for sports organizations or products.
More about Sports Marketing jobs
What cities are hiring for Sports Marketing jobs? Cities with the most Sports Marketing job openings:
What are the most commonly searched types of Sports Marketing jobs? The most popular types of Sports Marketing jobs are:
What states have the most Sports Marketing jobs? States with the most job openings for Sports Marketing jobs include:
What job categories do people searching Sports Marketing jobs look for? The top searched job categories for Sports Marketing jobs are:
Sports Marketing jobs near you
Infographic showing various Sports Marketing job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.
Sports Marketing Coordinator

Sports Marketing Coordinator

The Walt Disney Company

New York, NY

$56K - $75K/yr

Full-time

Posted 5 days ago

Walt Disney Company rating

7.7

Company rating: 7.7 out of 10

Based on 128 frontline employees who took The Breakroom Quiz

5th of 50 rated entertainment

Job description

Job Posting Title:

Sports Marketing Coordinator

Req ID:

10155484

Job Description:

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

The Sports Marketing Coordinator supports the marketing and promotional planning and execution of the NFL Network, NFL, and Super Bowl for several additional sports properties within the team portfolio. This position provides support in the development and execution of these properties' marketing strategies and multi-platform promotional plans across ESPN and The Walt Disney Company in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization. This role is based in New York, New York. The position reports to the Associate Director Sports Marketing.

Responsibilities:

  • Supports creative development and execution of marketing materials
  • Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
  • Develops the relationship and production timelines with the internal creative teams
  • Ensures accuracy and excellence of all work done internally and by creative agencies
  • Providing input on creative development and execution of marketing materials
  • Partners closely with Media on the scheduling and delivery of on and off channel assets
  • Liaisons day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines
  • Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
  • Aides in the management of the budget
  • Works with the research and media teams to translate data into strategic inputs

Required Qualifications:

  • Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
  • Impressive verbal and written skills
  • Positive energy with a 'can do' attitude
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Strong work ethic, detail-oriented, and collaborative to get the job done
  • Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+
  • Sports knowledge including both a fan and business perspective

Preferred Qualifications:

  • Outstanding team player with strong interpersonal skills
  • Strong analytical skills and active mind
  • Knowledge and an interest in the evolving media landscape and media consumption habits
  • Hunger for learning & making a difference; open minded
  • A healthy appreciation for the role of sports with cultural trends
  • Strategic thinker with finely tuned critical thinking skills
  • Solution-oriented
  • Highly collaborative and a relationship builder
  • Strong writer and comfortable presenter

Required Education:

  • High school diploma or equivalent

Preferred Education

  • Bachelor's degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $56,600.00 to $75,900.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Creative Studio and Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Content Marketing - Sports

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-14

What Walt Disney Company employees say

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About Walt Disney

Sourced by ZipRecruiter

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. "We create happiness." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Industry

Amusement, gambling, and recreation

Company size

10,000+ Employees

Headquarters location

Burbank, CA, US

Social media

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