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Sports Marketing Director Jobs (NOW HIRING)

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

Company Description The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and ...

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Sports Marketing Director information

See salary details

$34K

$104.4K

$181.5K

How much do sports marketing director jobs pay per year?

As of Aug 21, 2026, the average yearly pay for sports marketing director in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a sports marketing director do?

A Sports Marketing Director is responsible for developing and executing marketing strategies to promote sports teams, events, athletes, or organizations. They manage sponsorships, advertising campaigns, brand partnerships, and fan engagement initiatives to increase visibility and revenue. Additionally, they collaborate with other departments, oversee market research, and ensure that promotional activities align with the organization's overall goals. Their work helps build strong relationships between sports entities and their audiences.

What are the key skills and qualifications needed to thrive as a sports marketing director, and why are they important?

To thrive as a Sports Marketing Director, you need expertise in marketing strategy, brand management, and a relevant degree in marketing, business, or a related field. Familiarity with tools like CRM systems, digital marketing platforms, and analytics software is typically required, along with experience in campaign management. Strong leadership, creativity, and communication skills help drive team performance and foster partnerships with sponsors and media. These competencies are vital for developing successful marketing campaigns that grow fan engagement, revenue, and brand loyalty in a competitive sports environment.

What are some common challenges sports marketing directors face when managing brand partnerships?

Sports Marketing Directors often navigate challenges such as aligning brand objectives with team or athlete values, ensuring mutually beneficial exposure, and maintaining open communication between all parties. Balancing the interests of sponsors, athletes, and fans requires strong negotiation and relationship management skills. Additionally, adapting campaigns to real-time sports events or shifting fan engagement trends can make partnership management both dynamic and demanding.

What is the difference between Sports Marketing Director vs Sports Marketing Manager?

AspectSports Marketing DirectorSports Marketing Manager
ResponsibilitiesOversees overall marketing strategy, brand partnerships, and high-level campaignsExecutes marketing plans, manages campaigns, and coordinates with teams
Required CredentialsBachelor's degree, often master's, experience in marketing and sports industryBachelor's degree in marketing, communications, or related field; relevant experience
Work EnvironmentSenior leadership in sports organizations, agencies, or brandsMarketing teams within sports organizations, teams, or agencies

The Sports Marketing Director focuses on strategic planning and high-level partnerships, while the Sports Marketing Manager handles day-to-day campaign execution. Both roles require marketing expertise and industry knowledge, but the director typically has more seniority and broader responsibilities.

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Sports Marketing Director jobs near you
Infographic showing various Sports Marketing Director job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director, Sports Marketing

Red Bull

Miami, FL • On-site

$149K - $224K/yr

Full-time

Re-posted 5 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

Job description

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast.
They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL,GA,NC, SC,TN,AR,MS,AL,LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • REGIONAL STRATEGY & BUSINESS PLANNING
    Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
    Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth.
    Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling.
  • ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
    Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
    Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals.
    Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
    With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact.
  • EVENT INITIATIVES & PROJECTS
    Lead & support the creation, development and execution of regionally relevant sports marketing events. Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports.
    Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
    Drive flawless execution and maximize ROI across all regional activations
    Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
    Oversee Regional Sports Marketing resources to maximize the impact of local events.
  • GAMING
    Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
    Identify opportunities to engage the gaming community through players, events, and content
    Expand reach into new and younger audiences through gaming ecosystems
  • COLLABORATION & DISCOVERY
    Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
    Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
    Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
  • PEOPLE MANAGEMENT
    Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
    Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development.
    Drive succession planning and develop internal talent pipeline.
    Create a culture that recognizes effort and rewards execution following Red Bull's values

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility.
  • Proven ability to develop and execute large-scale marketing initiatives and events.
  • Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships.
  • Experience in Collegiate Sports & NIL.
  • Strong understanding of sports culture, trends, and emerging communities on a regional and national level.
  • Experience managing significant budgets and delivering ROI.
  • Expertise in content, storytelling, and integrated brand marketing.
  • Demonstrated leadership experience managing and developing teams.
  • Highly motivated self-starter, with high standards of work performance
  • Travel 50-60%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
MiamiFlorida, United States
United StatesRed Bull North America
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