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Sports Marketing Director Jobs (NOW HIRING)

Red Bull Gruppe

Director, Sports Marketing

Santa Monica, CA · On-site

$160 - $260/hr

The Sports Marketing Director leads sports marketing strategy and execution across the region, creating opportunities for consumers to connect with the RedBull brand through athletes, events, gaming ...

New

Red Bull

Director, Sports Marketing

Santa Monica, CA · On-site

$149K - $224K/yr

The Sports Marketing Director leads sports marketing strategy and execution across the region, creating opportunities for consumers to connect with the Red Bull brand through athletes, events, gaming ...

Red Bull

Director, Sports Marketing

Santa Monica, CA · On-site

$149K - $224K/yr

Company Description The Sports Marketing Director leads sports marketing strategy and execution across the region, creating opportunities for consumers to connect with the Red Bull brand through ...

Red Bull

Director, Sports Marketing

Miami, FL

$149K - $224K/yr

Company Description The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection ...

Red Bull

Sr. Manager, Sports Marketing

Atlanta, GA

$115K - $172K/yr

Company Description The Sr. Sports Marketing Manager (SSMM) drives the development and leads the ... Manage direct reports towards annual regional goals. Promote a culture by focusing on individual ...

Red Bull

Sr. Manager, Sports Marketing

Atlanta, GA · On-site

$115K - $172K/yr

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports ... Manage direct reports towards annual regional goals. Promote a culture by focusing on individual ...

Red Bull Gruppe

Sr. Manager, Sports Marketing

Atlanta, GA · On-site

$115 - $173/hr

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports ... Manage direct reports towards annual regional goals. * Promote a culture by focusing on individual ...

New

Red Bull

Sr. Manager, Sports Marketing

Atlanta, GA · On-site

$115K - $172K/yr

Company Description The Sr. Sports Marketing Manager (SSMM) drives the development and leads the ... Manage direct reports towards annual regional goals. Promote a culture by focusing on individual ...

AEG

Creative Director - Sports Marketing

Brooklyn, NY · On-site

Reporting to the head of Sports Marketing, the Creative Director will also provide creative mentorship to creatives in the Entertainment brands. This highly collaborative leadership role will be ...

Adidas

Senior Director Marketing

Carlsbad, CA · On-site

Ensure Sports Marketing operates as a horizontal capability that informs and strengthens ... Provide direct functional leadership to the Sports Marketing organization, establishing clear ...

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Sports Marketing Director information

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$34K

$104.4K

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How much do sports marketing director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for sports marketing director in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a sports marketing director do?

A Sports Marketing Director is responsible for developing and executing marketing strategies to promote sports teams, events, athletes, or organizations. They manage sponsorships, advertising campaigns, brand partnerships, and fan engagement initiatives to increase visibility and revenue. Additionally, they collaborate with other departments, oversee market research, and ensure that promotional activities align with the organization's overall goals. Their work helps build strong relationships between sports entities and their audiences.

What are the key skills and qualifications needed to thrive as a sports marketing director, and why are they important?

To thrive as a Sports Marketing Director, you need expertise in marketing strategy, brand management, and a relevant degree in marketing, business, or a related field. Familiarity with tools like CRM systems, digital marketing platforms, and analytics software is typically required, along with experience in campaign management. Strong leadership, creativity, and communication skills help drive team performance and foster partnerships with sponsors and media. These competencies are vital for developing successful marketing campaigns that grow fan engagement, revenue, and brand loyalty in a competitive sports environment.

What are some common challenges sports marketing directors face when managing brand partnerships?

Sports Marketing Directors often navigate challenges such as aligning brand objectives with team or athlete values, ensuring mutually beneficial exposure, and maintaining open communication between all parties. Balancing the interests of sponsors, athletes, and fans requires strong negotiation and relationship management skills. Additionally, adapting campaigns to real-time sports events or shifting fan engagement trends can make partnership management both dynamic and demanding.

What is the difference between Sports Marketing Director vs Sports Marketing Manager?

AspectSports Marketing DirectorSports Marketing Manager
ResponsibilitiesOversees overall marketing strategy, brand partnerships, and high-level campaignsExecutes marketing plans, manages campaigns, and coordinates with teams
Required CredentialsBachelor's degree, often master's, experience in marketing and sports industryBachelor's degree in marketing, communications, or related field; relevant experience
Work EnvironmentSenior leadership in sports organizations, agencies, or brandsMarketing teams within sports organizations, teams, or agencies

The Sports Marketing Director focuses on strategic planning and high-level partnerships, while the Sports Marketing Manager handles day-to-day campaign execution. Both roles require marketing expertise and industry knowledge, but the director typically has more seniority and broader responsibilities.

More about Sports Marketing Director jobs

What cities are hiring for Sports Marketing Director jobs?

Cities with the most Sports Marketing Director job openings:

What are the most commonly searched types of Sports Marketing jobs?

The most popular types of Sports Marketing jobs are:

What states have the most Sports Marketing Director jobs?

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Sports Marketing Director jobs near you
Infographic showing various Sports Marketing Director job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director, Sports Marketing

Red Bull Gruppe

Santa Monica, CA • On-site

$160 - $260/hr

Other

Posted 3 days ago

New

Job description

The Sports Marketing Director leads sports marketing strategy and execution across the region, creating opportunities for consumers to connect with the RedBull brand through athletes, events, gaming, and other passion points. This role is responsible for bringing national and global marketing priorities to life at the regional and local levels, ensuring initiatives resonate with communities while strengthening brand relevance and engagement.

The Director oversees a team of Senior Sports Marketing Managers who lead Athlete Marketing, Event Marketing, Gaming, and related programs across the region. By providing clear direction, fostering collaboration, and supporting team development, they enable their teams to deliver impactful experiences and partnerships that reflect the spirit of RedBull.

Working closely with regional teams and partners in Santa Monica, the Director ensures alignment across strategies, programs, and key initiatives. This leader is focused on developing innovative ideas, elevating execution, and creating memorable experiences that help RedBull remain a leader in sports and culture.

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