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$23K

$76.7K

$141.5K

How much do spirits sales representative jobs pay per year?

As of Aug 8, 2026, the average yearly pay for spirits sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

How does a spirits sales representative typically collaborate with distributors and on-premise accounts to drive sales?

Spirits Sales Representatives work closely with distributors, bar managers, and restaurant owners to ensure their products are well-positioned and promoted. This often involves coordinating product tastings, training staff on product knowledge, and working with distributors to manage inventory levels and promotional activities. Effective collaboration requires strong communication skills and the ability to build lasting relationships, as well as a thorough understanding of each account’s unique needs. Regular visits, follow-ups, and joint business planning are key components of this collaborative process.

What does a spirits sales representative do?

A Spirits Sales Representative is responsible for selling alcoholic beverages, specifically spirits like whiskey, vodka, rum, and other liquors, to retailers, bars, restaurants, and distributors. They build relationships with clients, promote new products, negotiate contracts, and ensure their products are well-represented in stores and venues. Their job also involves educating clients about different spirits, monitoring market trends, and achieving sales targets set by their employer.

What are the key skills and qualifications needed to thrive as a spirits sales representative?

To thrive as a Spirits Sales Representative, you need strong sales acumen, knowledge of spirits products, and typically a background in sales or hospitality. Familiarity with CRM software, point-of-sale systems, and, in some cases, certifications like TIPS or WSET can be highly beneficial. Exceptional interpersonal skills, persuasive communication, and relationship-building abilities help you connect with clients and drive sales. These skills and qualifications are crucial for meeting sales targets, building lasting partnerships, and succeeding in a competitive beverage industry.
More about Spirits Sales Representative jobs
What cities are hiring for Spirits Sales Representative jobs? Cities with the most Spirits Sales Representative job openings:
What states have the most Spirits Sales Representative jobs? States with the most job openings for Spirits Sales Representative jobs include:
What job categories do people searching Spirits Sales Representative jobs look for? The top searched job categories for Spirits Sales Representative jobs are:
Spirits Sales Representative jobs near you
Infographic showing various Spirits Sales Representative job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Off Premise Wine & Spirits Sales Representative - Blueprint Brands - Brooklyn, NY

Sheehan Family Companies

Brooklyn, NY

$55K - $60K/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

Blueprint Brands are currently looking for an Off-Premise Sales Rep to sell, promote and grow our ever-expanding portfolio in the world's most fast-paced, competitive, and demanding market – NYC. We are selling world-class craft spirits, ciders, wines, and bitters. 

*This position will cover the territories of Brooklyn.*

Total compensation range including bonuses: $55,000 - $60,700 per year.

Click here to find out what it's like to work as a Sales Rep!

What you will be doing:

  • Develop and maintain effective account relationships and promote the good will of the company
  • Represent our world-class brands in a dynamic market
  • Grow brand presence within our existing accounts
  • Proper merchandising of accounts with permanent and paper POS
  • Effective Accounts Receivable collections according to State Law
  • Develop new accounts & grow account base and points of distribution
  • Handle customer inquiries regarding credit, delivery, product information and other questions as they arise throughout the day in a timely manner
  • Execute monthly and quarterly priorities as related to business activities
  • Creating relationships with appropriate account personnel and supplier teams to maintain and improve customer service
  • Supporting the Marketing Team in executing brand development programs and placement of promotional materials
  • Work alongside beer team to field and follow up on leads, consult on beverage programs, and be available to for supplemental tasting appointments and product information
  • Other duties as assigned

What you will need to succeed:

    • Associate or bachelor’s degree preferred but not required
    • Excellent oral and written communications skills
    • 21 years of age or older to comply with federal and state regulations
    • Has a passion for spirits, superior customer service skills, and the ability to build relationships with customers
    • Background in spirits sales with an emphasis on mixology
    • Some industry experience preferred, but not required
    • Capacity to bend and lift heavy objects on a regular basis
    • Strong time management and organizational skills.
    • Strong comfort level with technology.
    • Positive and approachable demeanor, a willingness to learn, grow, and take initiative as well as direction
    • Ability to multi-task, and pivot effortlessly from various job functions throughout the day
    • Must be able to obtain solicitors license and maintain
    • Must be able to work flexible hours, including some evenings and weekends
    • Ability and willingness to work independently and with a team
    • Must be able to read and write in English
    • Bilingual (Spanish) skills for this position is a plus, however not required
    • This role requires daily travel throughout the assigned territory; candidates must have reliable transportation to efficiently visit multiple accounts per day. A valid driver’s license is required. Car stipend provided.

Why join us?

  • Comprehensive Medical/Dental/Vision Insurance - $0 in-network deductible, better-than-average premium contribution
  • Paid time off & holidays
  • 401k Savings Plan with company match
  • Growth & development opportunities
  • Employee Wellbeing Program
  • Tuition Assistance Program
  • Discounted Pet Insurance
  • Personal technology and cell phone plan discounts
  • Supplemental Plans available: Disability, Life Insurance, Legal & Identity Protection

Union Beer Distributors is representative of the market in which we operate. Energetic, dynamic, diverse, competitive, and growing. We are looking for candidates to develop professionally in this marketplace by demonstrating a high capacity to learn and take on new challenges.

Our employment package provides a top shelf combination that’s difficult to find elsewhere, including competitive pay, platinum-level health insurance, tuition reimbursement, a matched 401K, and so much more.

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance.  Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

*In applying for this job and providing your phone  number, you are authorizing the Sheehan Family Companies to contact you via text message for recruiting purposes. You may opt out of text messaging at any time.

Union Beer Distributors, a division of the Sheehan Family Companies, is a beverage distribution company with facilities in Brooklyn, New York and Secaucus, New Jersey.  Union Beer’s service area encompasses New York City’s five boroughs and Long Island.  Customers are offered an extensive portfolio of world class beer, cider, kombucha, wine, spirits, and non-alcoholic beverages.  The company is committed to providing the highest level of service in the industry via its expert sales consultation and best in class order fulfillment capabilities.  Union Beer proudly supports its local communities through charitable giving and outreach.

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