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Spirits Sales Representative information

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$23K

$76.7K

$141.5K

How much do spirits sales representative jobs pay per year?

As of Sep 5, 2026, the average yearly pay for spirits sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a spirits sales representative do?

A Spirits Sales Representative is responsible for selling alcoholic beverages, specifically spirits like whiskey, vodka, rum, and other liquors, to retailers, bars, restaurants, and distributors. They build relationships with clients, promote new products, negotiate contracts, and ensure their products are well-represented in stores and venues. Their job also involves educating clients about different spirits, monitoring market trends, and achieving sales targets set by their employer.

What are the key skills and qualifications needed to thrive as a spirits sales representative?

To thrive as a Spirits Sales Representative, you need strong sales acumen, knowledge of spirits products, and typically a background in sales or hospitality. Familiarity with CRM software, point-of-sale systems, and, in some cases, certifications like TIPS or WSET can be highly beneficial. Exceptional interpersonal skills, persuasive communication, and relationship-building abilities help you connect with clients and drive sales. These skills and qualifications are crucial for meeting sales targets, building lasting partnerships, and succeeding in a competitive beverage industry.

How does a spirits sales representative typically collaborate with distributors and on-premise accounts to drive sales?

Spirits Sales Representatives work closely with distributors, bar managers, and restaurant owners to ensure their products are well-positioned and promoted. This often involves coordinating product tastings, training staff on product knowledge, and working with distributors to manage inventory levels and promotional activities. Effective collaboration requires strong communication skills and the ability to build lasting relationships, as well as a thorough understanding of each account’s unique needs. Regular visits, follow-ups, and joint business planning are key components of this collaborative process.
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Spirits Sales Representative jobs near you
Infographic showing various Spirits Sales Representative job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Sales Representative

Alluvial Wine & Spirits

Los Angeles, CA

Full-time

Posted 4 days ago

Job description

Wine/Spirits Sales Representative – Job Description
Position Summary
The Wine, Spirits and N/A Sales Representative is responsible for driving sales growth within an assigned territory by promoting, marketing, and selling a portfolio of wines/spirits to restaurants, retailers, and hotels. This role focuses on building strong customer relationships, educating clients on products, and achieving sales targets.
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Key Responsibilities
Sales & Account ManagementALL Develop and manage a sales territory with regular account visits.
Achieve annual sales goals.
Identify new business opportunities and open new accounts.
Present and recommend wines/spirits based on customer needs, trends, and pricing.
Conduct product tastings, staff trainings, and promotional events.
Customer Service
Build lasting relationships with buyers, managers, and staff.
Provide exceptional customer support, including timely responses to inquiries and issues.
Monitor customer inventory levels and assist with ordering and replenishment.
Product Knowledge & Promotion
Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
Stay informed on wine/spirit industry trends, competitor products, and market conditions.
Communicate promotions, new releases, and marketing materials to customers.
Administrative & Reporting
Creating/building your internal rolodex in Vinosmith
Maintain accurate records of sales, invoices, and customer interactions.
Ensure compliance with company policies and state alcohol regulations.
________________________________________
Qualifications
Required:
Experience in sales, preferably in wine, spirits, or hospitality.
Strong communication, negotiation, presentation skills and closing the sale
Ability to work independently and manage a territory.
Valid driver's license and reliable transportation.
Basic computer skills (CRM, email, spreadsheets).
Preferred:
Wine certifications (WSET, CMS, SWE, etc.) or strong wine/spirit knowledge.
Existing relationships within the beverage or hospitality industry.
________________________________________
Key Competencies
Self-motivation and goal orientation
Relationship-building
Persuasion and closing skills
Product expertise
Time management and organization
________________________________________
Working Conditions
Frequent travel within territory
Occasional evening or weekend events
Ability to lift wine cases (up to ~50 lbs)
Compensation
This is a 1099 position with the ability to become an employee in the future
Monthly draw based on experience, wine & spirits knowledge, and existing relationships
Expense account (company credit card)
Job category: Sales and Marketing

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