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Spirits Sales Representative information

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$23K

$76.7K

$141.5K

How much do spirits sales representative jobs pay per year?

As of Sep 5, 2026, the average yearly pay for spirits sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a spirits sales representative do?

A Spirits Sales Representative is responsible for selling alcoholic beverages, specifically spirits like whiskey, vodka, rum, and other liquors, to retailers, bars, restaurants, and distributors. They build relationships with clients, promote new products, negotiate contracts, and ensure their products are well-represented in stores and venues. Their job also involves educating clients about different spirits, monitoring market trends, and achieving sales targets set by their employer.

What are the key skills and qualifications needed to thrive as a spirits sales representative?

To thrive as a Spirits Sales Representative, you need strong sales acumen, knowledge of spirits products, and typically a background in sales or hospitality. Familiarity with CRM software, point-of-sale systems, and, in some cases, certifications like TIPS or WSET can be highly beneficial. Exceptional interpersonal skills, persuasive communication, and relationship-building abilities help you connect with clients and drive sales. These skills and qualifications are crucial for meeting sales targets, building lasting partnerships, and succeeding in a competitive beverage industry.

How does a spirits sales representative typically collaborate with distributors and on-premise accounts to drive sales?

Spirits Sales Representatives work closely with distributors, bar managers, and restaurant owners to ensure their products are well-positioned and promoted. This often involves coordinating product tastings, training staff on product knowledge, and working with distributors to manage inventory levels and promotional activities. Effective collaboration requires strong communication skills and the ability to build lasting relationships, as well as a thorough understanding of each account’s unique needs. Regular visits, follow-ups, and joint business planning are key components of this collaborative process.
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Spirits Sales Representative jobs near you
Infographic showing various Spirits Sales Representative job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Wine & Spirits Sales Representative

VOS Selections

New York, NY • On-site

Full-time

Posted 21 days ago

Key responsibilities

  • Take ownership of Brooklyn and build the territory by opening new accounts, defending existing placements, and closing deals.

  • Drive distribution, placements, and depletions through relationship building and sales activities.

  • Develop deep, productive relationships with restaurants, wine bars, retailers, and buyers in the market.

Job description

BROOKLYN WINE & SPIRITS SALES REPRESENTATIVE

Build the Territory. Own the Results.

VOS Selections is looking for an experienced, highly motivated wine and spirits salesperson to take ownership of Brooklyn; one of the most exciting, and competitive, beverage markets in the country. We are not looking for someone to maintain a route. We are looking for someone to build one.

This is an opportunity for someone who knows how to open doors, build relationships, close business, and turn a territory into their own.

There is significant upside for the person who earns it.

THE ROLE

  • Take ownership of Brooklyn and aggressively build the territory
  • Drive distribution, placements, and depletions
  • Open new accounts, defend existing placements, and close the deal
  • Develop deep, productive relationships with the best restaurants, wine bars, retailers, and buyers in the market
  • Identify opportunities
  • Represent our producers and VOS Selections as though your name were on the door
  • Sell a serious, distinctive portfolio of wines and spirits that commands respect — and requires real selling skill to move

This is not order-taking. We want someone who knows how to sell.

WHO YOU ARE

You have experience in wine and/or spirits sales — wholesale, retail, restaurants, or some combination — and you can demonstrate that you've produced results.

You are:

  • Highly knowledgeable about wine and/or spirits
  • Persuasive, confident, and comfortable selling premium products
  • Relentless about prospecting and opening new accounts
  • Self-directed, accountable, and motivated by results
  • Competitive by nature — you track your numbers because you want to beat them
  • Organized and Disciplined, managing a demanding calendar and following through
  • Comfortable with early mornings, long days in the market, and a full schedule of account visits
  • Passionate about fine wine, spirits, restaurants, and serious food culture

Most importantly, you want to build something.

WHO WE ARE

You may recognize VOS Selections from our recent win at The Supreme Court challenging the punitive tariffs—but our reputation was earned long before that. VOS Selections is a premier importer and distributor of world-class wines, spirits, sake, and non-alcoholic beverages. For over 40 years and three generations, we've built one of the industry's most respected portfolios by staying true to who we are: a family company guided by integrity, transparency, and respect for the land. We work exclusively with small family farms, winemakers, and distillers who share those values, with a willingness to take chances on exceptional producers and regions before anyone else discovers them. Our motto is Fearless Importing.

We're looking for a salesperson who brings that same attitude to the market.

THE OPPORTUNITY

A real shot at building something, with one of the strongest artisanal portfolios in the market behind you, and pay that reflects what you actually bring in — the more you sell, the more you earn.

If you read this and felt something, terrific! Apply and tell us why you're the one who should have Brooklyn.

VOS Selections |www.vosselections.com

More detail about VOS Selections part of VOS Selections, please visit https://culinaryagents.com/entities/50473-VOS-Selections