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Social Media Director Jobs (NOW HIRING)

Tribune Media

Digital Media Director

Lubbock, TX

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Tribune Media

Digital Media Director

Chicago, IL · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Nexstar Media Group

Digital Media Director

Chicago, IL · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

WOWK-TV

Digital Media Director

Chicago, IL · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

WOWK-TV

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Disc Golf Pro Tour

Social Media Contractor

$22/hr

Watch assigned Disc Golf Network live events and post-produced videos to create channel-specific social media content as directed by the Social Media Director. * Identify, clip, edit, and post ...

Morrison

Media Director

Atlanta, GA · On-site

Media Director The Media Director leads Morrison's media practice and is responsible for the ... Apply a modern, channel-agnostic approach to planning: paid search, social, programmatic, CTV ...

Noble People

Associate Media Director

New York, NY · Hybrid

The primary responsibility of the Associate Media Director is to oversee the planning ... Strong understanding of digital, social, traditional, and emerging media channels * Proficient in ...

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Social Media Director information

See salary details

$29.5K

$94.5K

$150.5K

How much do social media director jobs pay per year?

As of Aug 20, 2026, the average yearly pay for social media director in the United States is $94,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $118,000.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

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What are the most commonly searched types of Social Media jobs?

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Social Media Director jobs near you
Infographic showing various Social Media Director job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $94,507 per year, or $45.4 per hour.

Digital Media Director

Nexstar Media Group Inc.

Lubbock, TX • On-site

$120 - $180/hr

Other

Medical, Dental, Vision, Life, PTO

Posted 7 days ago

Nexstar Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 105 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

## Digital Media DirectorApplylocations: TX, Lubbocktime type: Full timeposted on: Posted Todayjob requisition id: REQ-42622KLBK-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is responsible for leading KLBK's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms.The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.**Duties/Responsibilities*** Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.* Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.* Direct digital coverage during breaking news, severe weather, and major events.* Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.* Lead KLBK+ and streaming initiatives, identifying opportunities for live and original content.* Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.* Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.* Provide regular feedback, performance evaluations, and development opportunities for staff.* Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.**Requirements/Skills*** Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.* Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.* Demonstrated success driving audience growth and managing high-performing teams.* Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.* Excellent editorial judgment, communication, organizational, and leadership skills.* Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.* Experience working across broadcast, digital, social, and streaming platforms preferred.**Benefits:** Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, Paid Parental leave, life insurance and more. #J-18808-Ljbffr

What Nexstar Media Group employees say

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Benefits

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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