ZipRecruiter

Log In

1

Social Media Director Jobs (NOW HIRING)

Planit

Director, Social Media

Baltimore, MD · Hybrid

$100K - $125K/yr

Description SUMMARY The Social Media Director is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the ...

Nexstar Media Group Inc.

$120 - $180/hr

Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Tribune Media

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Tribune Media

Digital Media Director

Chicago, IL

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Nexstar Media Group

Digital Media Director

Chicago, IL · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Frese For Congress

Be Seen First

Social Media Director

Moraga, CA · Remote

The honest version of this job posting: Pay: a small monthly stipend -- gas-and-ramen money, not a salary. Hours: too many. Duration: now through Election Day, November 3. I'm Jeff Frese -- small ...

Frese For Congress

Be Seen First

Social Media Director

Moraga, CA · Remote

The honest version of this job posting: Pay: a small monthly stipend -- gas-and-ramen money, not a salary. Hours: too many. Duration: now through Election Day, November 3. I'm Jeff Frese -- small ...

WOWK-TV

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

WOWK-TV

Digital Media Director

Chicago, IL

The Digital Media Director oversees Digital Producers and digital content staff while leading the ... Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom ...

Disc Golf Pro Tour

Social Media Contractor

$22/hr

Watch assigned Disc Golf Network live events and post-produced videos to create channel-specific social media content as directed by the Social Media Director. * Identify, clip, edit, and post ...

previous pagenext page

Showing results 21-40

All JobsBusiness JobsMarketing JobsSocial Media Director Jobs

Social Media Director information

See salary details

$29.5K

$94.5K

$150.5K

How much do social media director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for social media director in the United States is $94,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $118,000.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What cities are hiring for Social Media Director jobs?

Cities with the most Social Media Director job openings:

What are the most commonly searched types of Social Media jobs?

The most popular types of Social Media jobs are:

Who are the top companies hiring for Social Media Director jobs?

The top employers for Social Media Director jobs are:

What states have the most Social Media Director jobs?

States with the most job openings for Social Media Director jobs include:

What job categories do people searching Social Media Director jobs look for?

The top searched job categories for Social Media Director jobs are:

Social Media Director jobs near you
Infographic showing various Social Media Director job openings in the United States as of August 2026, with employment types broken down into 63% Full Time, 26% Part Time, and 11% Contract. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $94,507 per year, or $45.4 per hour.

Director, Social Media

Planit Advertising, Inc.

Baltimore, MD • On-site

$100K - $125K/yr

Full-time

Re-posted 7 days ago

Job description

Job Type
Full-time
Description
SUMMARY
The Social Media Director is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and audience insight into high-performing social programs. With experience leading B2B accounts-particularly in building products, construction, or industrial sectors-this individual blends storytelling and strategy to fuel engagement and achieve client goals. A critical connector and compelling communicator, the Social Media Director is a trusted advisor to clients and a go-to resource for internal teams.
ESSENTIAL FUNCTIONS
  • Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts
  • Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
  • Translate client business goals-particularly in B2B industries-into social strategies that drive measurable performance
  • Lead influencer strategies: identifying and vetting creators, developing campaign concepts, negotiating and managing contracts, owning budgets and reporting on performance
  • Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
  • Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, etc.) and lead performance optimizations
  • Bring platform insights, audience behaviors, and social engagement trends to clients and internal teams
  • Supervises and mentors mid-level and junior team members: sets goals, assigns work, and manages performance through ongoing 1:1 coaching and structured reviews

TASKS
  • Advise on channel mix, audience segmentation, content formats, and platform-specific best practices for organic social media assets
  • Collaborate with media team on paid social assets that will perform both organically, with boosting, and as part of a paid social campaign
  • Lead strategic presentations and performance recaps for clients and executive teams
  • Support new business proposals and pitch participation as needed
  • Participate in departmental leadership meetings and contribute to overall agency growth

Requirements
QUALIFICATIONS
  • 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
  • Demonstrated expertise in integrating organic and paid social, with a strong understanding of social media platform capabilities
  • Experience leading B2B accounts, especially in building products or construction
  • Hands-on experience building and running influencer programs, including creator sourcing, contract negotiation, and budget management
  • Senior level marketer and communicator with the ability to gain client confidence
  • Passion for social media culture, platform innovation, and creator collaboration
  • Excellent written, verbal, and presentation skills
  • Occasional after-hours work to respond to time-sensitive client or platform needs
  • Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace; we are in-office 3 days per week.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Salary Description: $100k - $125k
How to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.

Apply