VP, Service Operations & Sales
Napa, CA · On-Site · Full-Time · Reports to: General Manager
Paradise Pools is a Chisel Industries company
About Paradise Pools
Paradise Pools is one of the leading pool service companies in the Napa Valley region, serving 1,600+ residential and commercial customers across Napa, Sonoma, and surrounding counties. We're backed by Chisel Industries, a tech-enabled holding company transforming how skilled trades businesses operate, using AI, smart routing, and modern field management to deliver better service at scale.
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We're growing fast and investing heavily in our operations. This is a rare opportunity to lead both service delivery and revenue growth for a well-established business at the start of an exciting new chapter.
The Role
The VP of Service Operations and Sales is a senior leadership position responsible for the end-to-end performance of our field service organization and our customer acquisition and retention efforts. You'll own the routes, the technicians, the customer relationships, and the revenue number.
This is a builder's role. You'll inherit a strong foundation with a talented team and you'll be expected to push both to the next level.
What You'll Own
Service Operations
- Lead and develop a team of field service technicians, managers, and route supervisors
- Responsible for Service efficiency targeting meaningful reductions in drive time, fuel, and labor cost through smarter scheduling and technology
- Own service quality metrics: customer satisfaction, first-visit resolution, chemical compliance, and on-time performance
- Partner with our GM and tech team to roll out new field management tools and other technologies to optimize for scaling, efficiency, and predictabilityÂ
- Build and enforce operational SOPs that scale across a growing route network
- Responsible for Service Operations KPI’s and quality controlÂ
Sales & Revenue
- Own the revenue line: recurring service, upsells (repairs, equipment, remodels), and new customer acquisition
- Lead and coach our sales function, working closely with the Sales Manager to sharpen pipeline, conversion, and retention
- Develop territory expansion strategy across our 5-county service area
- Build relationships with property managers, builders, and real estate professionals to drive commercial account growth
- Own pricing strategy and margin discipline on service agreements
Leadership & Culture
- Serve as a culture carrier demonstrating accountable, customer-first, and always improving mentality
- Partner cross-functionally with office, permits/design, and remodel teams
- Report regularly on KPIs to the General Manager and Chisel Industries leadership
What We're Looking For
Required
- 7+ years of experience in field service operations and/or sales — ideally in pool/spa, HVAC, plumbing, landscaping, or a related trade
- Proven track record managing field technician teams of 10+ employees
- Experience owning a P&L or a defined revenue target
- Strong people leader:Â you develop the people around you, not just manage tasks
- Operationally sharp: you think in systems, schedules, and metrics
- Comfortable with technology and excited to explore how technology can improve work
- Clean driving record; valid California driver's license required
- Bilingual Spanish requiredÂ
Nice to Have
- CPO (Certified Pool/Spa Operator) certification, or willingness to obtain
- Experience with field service management software (Skimmer, ServiceTitan, Jobber, or similar)
- Familiarity with the Napa/Sonoma market and its customer base
Compensation & Benefits
- Competitive base salary commensurate with experience
- Performance bonus tied to service quality and revenue KPIs
- Full benefits package: medical, dental, vision
- Company vehicle or vehicle allowance
- 401(k) with company contribution
- Growth opportunity as we expand across California and beyond
Paradise Pools is an Equal Opportunity Employer.
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