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Senior Media Planner Jobs in Raleigh, NC (NOW HIRING)

UNC-Chapel Hill

Social Media Manager

Chapel Hill, NC · On-site

Areas within University Communications and Marketing include Web Planning and Production, Internal ... Experience managing social media accounts for senior executives, elected officials, corporate ...

Home Solutions

Senior Partnerships Manager

Raleigh, NC · Remote

... planning, while you own day to day execution and growth initiatives. This role is ideal for someone ... Collaborate cross-functionally (Media Buyers, CRO, Product, AI, etc.) to move work forward and ...

Home Solutions

Senior Partnerships Manager

Raleigh, NC · On-site

... planning, while you own day to day execution and growth initiatives. This role is ideal for someone ... Collaborate cross-functionally (Media Buyers, CRO, Product, AI, etc.) to move work forward and ...

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All JobsMedia Planner JobsSenior Media Planner JobsSenior Media Planner Jobs in Raleigh, NC

Senior Media Planner information

See Raleigh, NC salary details

$58.3K

$73.8K

$88.5K

How much do senior media planner jobs pay per year?

As of Aug 13, 2026, the average yearly pay for senior media planner in Raleigh, NC is $73,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $80,700.00 per year, depending on experience, location, and employer.

What skills and qualifications are needed to thrive as a senior media planner?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

What does a senior media planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

How much do senior media planners make in the US?

Senior media planners in the US typically earn between $70,000 and $120,000 annually, depending on experience, location, and the size of the company. They often have skills in media strategy, data analysis, and familiarity with tools like media planning software.

How does a senior media planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.
What are the most commonly searched types of Media Planner jobs in Raleigh, NC? The most popular types of Media Planner jobs in Raleigh, NC are:
What are popular job titles related to Senior Media Planner jobs in Raleigh, NC? For Senior Media Planner jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Senior Media Planner jobs in Raleigh, NC look for? The top searched job categories for Senior Media Planner jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Senior Media Planner jobs? Cities near Raleigh, NC with the most Senior Media Planner job openings:
Senior Media Planner jobs near you
Infographic showing various Senior Media Planner job openings in Raleigh, NC as of August 2026, with employment types broken down into 2% Internship, 1% As Needed, 71% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $73,818 per year, or $35.5 per hour.

Social Media Manager

UNC-Chapel Hill

Chapel Hill, NC • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 8 days ago

University Of North Carolina At Chapel Hill rating

7.5

Company rating: 7.5 out of 10

Based on 48 frontline employees who took The Breakroom Quiz

312th of 618 rated colleges and universities

Job description

Posting Information
Department University Comms and Marketing-258000 Career Area Public Relations/Communications/Marketing Posting Open Date 08/05/2026 Application Deadline 08/11/2026 Open Until Filled No Position Type Permanent Staff (EHRA NF) Working Title Social Media Manager Appointment Type EHRA Non-Faculty Position Number 20077757 Vacancy ID NF0009943 Full Time/Part Time Full-Time Permanent FTE 1 Hours per week 40 Position Location North Carolina, US Hiring Range $65,000-$75,000 Proposed Start Date 09/28/2026
Position Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.
Position Summary
The Social Media Manager will lead the strategic development, creation, management, and execution of social media content for the Chancellor and Provost. At the direction of and partnership between University Communications and Marketing and the Offices of the Chancellor and Provost, this role is responsible for utilizing social media strategy to elevate the visibility, voice, and thought leadership of the University's senior academic and administrative leaders through compelling storytelling, timely engagement, and platform-specific content strategies that advance institutional priorities and strengthen Carolina's reputation.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The social media manager should have a bachelor's degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience. The manager should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media manager should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and Marketing and across campus.
Preferred Qualifications, Competencies, and Experience
* Experience managing social media accounts for senior executives, elected officials, corporate leaders, university presidents/chancellors, or other high-profile public figures using LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels.
* Experience in relationship building and directing subjects to help achieve success in developing engaging content that also reflects well on individual brand reputation. This content requires strong writing, photography, videography, and mobile content creation capabilities. 
* Experience with social media analytics, audience development, and performance measurement.
* Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced environment.
* Understanding higher education, public affairs, media relations, and reputation management.
Special Physical/Mental Requirements Campus Security Authority Responsibilities

Not Applicable.

Special Instructions Quick Link https://unc.peopleadmin.com/postings/323399
Posting Contact Information
Department Contact Name and Title Shannon DeRespino Department Contact Telephone or Email sderespino@unc.edu Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement
The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

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About University of North Carolina at Chapel Hill

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The University of North Carolina at Chapel Hill (UNC-Chapel Hill), located in Chapel Hill, NC, US, is renowned for being one of the leading research institutes in the world. Operating within the education industry, this public research university offers a broad range of undergraduate, graduate, and professional programs across various disciplines. UNC-Chapel Hill was chartered in 1789 and has maintained its legacy of academic excellence and innovative research for more than two centuries. The institution operates under the core values of excellence, innovation, engagement, accessibility, diversity, and inclusivity. Their mission is to serve the people of North Carolina and the United States by teaching a diverse community of students to become the next generation of leaders.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Chapel Hill, NC, US

Year founded

1789

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