Media Planner Jobs in Raleigh, NC (NOW HIRING)

As our Director, Pharma Media, you will... 

Help lead media strategy and delivery across one of our fastest-growing areas of pharmaceutical work. In this hands-on leadership role, you'll own day-to-day media strategy for assigned accounts, build connected HCP and DTC audience plans, and serve as a trusted partner to both clients and internal practice leads. You'll bring the agility to adapt quickly in a changing industry, the sharp ability to connect media execution to real client goals, and the humility to collaborate seamlessly across cross-functional teams.

What You'll Do

• Lead Strategy & Accounts: Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs.
• Build Audience & Channel Plans: Translate client business objectives into clear audience strategies, channel recommendations, activation priorities, and optimization plans across HCP and DTC segments.
• Partner Cross-Functionally: Collaborate closely with MERGE's Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver seamless, fully integrated media solutions and bring data insights directly into planning.
• Guide Campaign Performance: Monitor active program performance, guide teams in translating data into actionable optimizations, and keep campaigns aligned with client objectives.
• Drive Business Growth: Help identify organic growth opportunities by introducing clients to MERGE's differentiated offerings-such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting-while supporting new business pitches.
• Develop Talent & Stay Ahead: Guide and mentor junior team members while staying continuously current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels.

What Success Looks Like You'll elevate the strategic quality, rigor, and effectiveness of our pharma media work. Recognized as a sharp strategist and collaborative partner, you'll successfully connect audience, channel, performance, and data insights into impactful media programs that drive real results.

Who You Are

• Experienced Pharma Strategist: You bring 7+ years of media experience, including meaningful depth in pharma marketing and HCP strategy. Oncology experience-especially across integrated HCP and DTC programs-is highly desired.
• Agile & Adaptable: You navigate multiple workstreams with ease and stay naturally curious about new channels, changing search landscapes, AI, and industry developments.
• Data-Comfortable: You have a practical understanding of how patient-level data, MMM, attribution, and experimentation inform smarter media planning. You don't need to build data models yourself, but you easily understand findings and apply them to strategic decisions.
• Collaborative & Humble: You are a dependable team player who loves working alongside analytics, measurement, and channel specialists to deliver unified, best-in-class work without letting ego get in the way.
• Strong Communicator: You excel at turning complex media and measurement concepts into simple, actionable recommendations for clients and internal partners alike.
• Bonus Background: Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a great plus, but not required.

Location: This role may be based in any MERGE office location or performed remotely within the United States.

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At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $106,200 - $127,450, based on the individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that includemeaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.