Media Planner Jobs in Raleigh, NC (NOW HIRING)

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision.We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at www.iqviadigital.com

The Product team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.

Media OS is a foundational pillar of IQVIA Digital's growth strategy, particularly as we scale agency partnerships and deepen our focus on customer-centric marketing. The platform plays a critical role in how IQVIA activates its differentiated healthcare data across digital channels, powering media execution, informing planning decisions, and driving measurable outcomes.

The Product Owner will be responsible for defining and executing the product strategy for a specific area of Media OS, with a focus on growing media and digital data spend that originates in or is executed through the platform. This includes partnering cross-functionally with engineering, GTM, client services, and strategy teams to deliver best-in-class capabilities across audience creation, planning, and activation.

Job Overview
Owns the roadmap for integrations between our internal platform and third-party AdTech, marketing, and SaaS systems. This role delivers incremental value aligned to defined business goals, driving execution across audience creation, planning, ad buying, and measurement workflows. This candidate will also build trust with engineers and other internal stakeholders, contribute to product strategy, and ensure integrations are robust, scalable, and aligned with client and business needs.
Essential Functions:

• Builds and executes a roadmap for integrations with third-party platforms such as DSPs, SSPs, DMPs, CRMs, etc. to support omnichannel healthcare marketing.
• Develops strong, collaborative relationships across engineering, client services, operations and GTM teams.
• Translates roadmap initiatives into actionable user stories and detailed requirements with clear acceptance criteria.
• Owns the full lifecycle of platform integrations-including planning, implementation, testing, release coordination, and support-for use cases including audience activation, ad buying and delivery, and measurement.
• Leads product discovery to improve predictability and ROI for development efforts.
• Prioritizes backlog items based on impact, feasibility, and alignment to broader product strategy.
• Partners with support, engineering, and operations teams to triage and resolve platform or integration-related issues in a timely manner.
• Supports internal enablement through documentation, training, demos, and cross-functional alignment.
• Monitors product health and performance, resolves issues, and incorporates internal and client feedback into future iterations.

Qualifications:

• Bachelor's degree in a technical, quantitative, or related liberal arts field (e.g., Computer Science, Economics, Data Science, or similar), or equivalent experience.
• 4-6 years of product management or product ownership experience, ideally within AdTech, MarTech, or digital media.
• Experience managing SaaS platform integrations and third-party partnerships, including onboarding third-party data, resolving identities, and activating audiences across media platforms.
• Familiarity with systems like The Trade Desk, LiveRamp, Snowflake, and Salesforce is a plus.
• Strong collaboration and communication skills with a demonstrated ability to
• Proficient in Agile development workflows; experienced in writing user stories, managing backlogs, and running sprint ceremonies.
• Analytical mindset with an understanding of data flows, event tracking, and system integrations in digital advertising environments.
• Experience working in regulated industries like healthcare or life sciences is preferred.
• Familiarity with privacy frameworks (e.g., HIPAA, consent-based targeting) and data governance best practices is a plus.

#IQVIADIGITAL

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more athttps://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.