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How much do senior director digital jobs pay per year?

As of Aug 8, 2026, the average yearly pay for senior director digital in the United States is $122,077.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a senior director digital, and why are they important?

To thrive as a Senior Director Digital, you need extensive experience in digital strategy, leadership, and business development, often supported by a relevant degree and a strong track record in digital transformation. Familiarity with digital marketing platforms, analytics tools, content management systems, and project management software is essential, as well as certifications in areas like digital marketing or agile methodologies. Exceptional communication, strategic thinking, and team leadership skills set top performers apart in this role. These competencies ensure effective digital innovation, cross-functional collaboration, and sustained business growth in a rapidly evolving digital landscape.

How does a senior director digital typically collaborate with other departments to drive digital transformation initiatives?

A Senior Director Digital frequently partners with leaders across marketing, IT, product, and sales to ensure digital strategies align with broader business goals. This cross-functional collaboration often involves spearheading digital projects, aligning resources, and facilitating communication between technical and non-technical teams. Regular meetings, joint workshops, and strategic planning sessions are common, helping to break down silos and foster a culture of innovation. This collaborative environment not only accelerates the adoption of digital solutions but also supports seamless execution and measurable impact across the organization.

What does a senior director digital do?

A Senior Director Digital leads an organization's digital strategy, overseeing the planning and execution of digital initiatives such as website development, digital marketing, and technology integration. They manage teams across digital platforms to improve customer engagement, drive business growth, and ensure that digital transformation aligns with overall business objectives. This role often collaborates with other senior leaders and stakeholders to identify opportunities for innovation and efficiency through digital solutions.
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Senior Director Digital jobs near you
Infographic showing various Senior Director Digital job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $122,077 per year, or $58.7 per hour.

Senior Director, Digital Strategy & Activation - Women's Healthcare

Bayer

Whippany, NJ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 28 days ago

Bayer rating

8.3

Company rating: 8.3 out of 10

Based on 70 frontline employees who took The Breakroom Quiz

25th of 86 rated pharmaceutical

Job description

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Senior Director, Digital Strategy & Activation - Women's Healthcare
Senior Director, Digital Strategy & Activation - Women's Healthcare (Franchise)
The Senior Director, Digital Strategy & Activation - Women's Healthcare is responsible for leading and coordinating digital strategy and activation across the Women's Healthcare franchise, spanning both HCP and patient audiences. This role provides franchise-level oversight and alignment across large, complex digital ecosystems supporting the IUD and menopause portfolios.
The role partners closely with Product Leads and Product Squads to ensure digital strategies are sequenced, integrated, and optimized across brands with different business maturity profiles. In addition, this leader serves as a change agent and thought leader, helping elevate WHC marketing strategy through the adoption of advanced digital capabilities, including AI, and by staying ahead of emerging industry and platform trends.
Key Accountabilities
Franchise-Level Digital Strategy & Orchestration (HCP and Patient)
  • Own and synchronize digital strategy across both HCP and patient audiences for the WHC franchise, ensuring cohesive and coordinated approaches across the IUD and menopause portfolios.
  • Align priorities, learning agendas, and activation focus across brands to support total franchise performance.
  • Balance the needs of a mature, large-scale IUD franchise with a menopause brand in launch and learning mode, ensuring appropriate focus, sequencing, and experimentation.

Strategic Oversight Across Digital Ecosystems
  • Provide strategic oversight across multi-channel digital ecosystems, including paid media, owned platforms, social, influencer, CRM, and patient engagement programs.
  • Identify cross-brand dependencies, opportunities, and risks that require franchise-level coordination rather than brand-specific optimization.
  • Ensure clarity and consistency in how digital strategies are translated into activation across Product Squads.

Marketing Thought Leadership & Change Leadership
  • Act as a change agent and digital thought leader in advancing Women's Healthcare marketing strategy, bringing forward new approaches to improve effectiveness and impact.
  • Champion the practical and strategic application of AI across digital, media, content, and analytics to improve personalization, speed to market, efficiency, and decision-making.
  • Stay ahead of evolving industry, platform, media, and consumer trends, translating external best practices into actionable, brand-relevant strategies.
  • Influence how WHC adopts and scales modern marketing capabilities in partnership with enterprise and DSPO teams.

Leadership, Guidance & Execution Coordination (No Direct Reports)
  • Guide and prioritize the work of one junior digital strategist (Associate Director level), ensuring clear expectations, strong strategic thinking, and effective pull-through of franchise priorities.
  • Provide direction and coordination to in-house media activation, content, and campaign activation teams to enable strong execution and ongoing optimization on behalf of the franchise.
  • Ensure alignment across strategy, media, content, and campaign execution, maintaining focus on performance and outcomes.

Cross-Functional Partnership
  • Partner closely with Customer Engagement, Medical, Market Access, Analytics, and Agency teams to ensure digital activation complements broader brand and franchise strategies.
  • Serve as a franchise-level digital thought partner, bringing clarity, perspective, and alignment to cross-functional decision-making.

Qualifications & Experience
  • 10+ years of experience in digital strategy, marketing, or media leadership within pharmaceutical, healthcare, or consumer-centric environments.
  • Demonstrated experience operating across large, complex digital ecosystems, including paid media, social, influencer marketing, content, CRM, and patient engagement.
  • Deep expertise in patient-focused and consumer-grade digital marketing, particularly for brands with heavy direct-to-consumer investment.
  • Strong understanding of emerging marketing technologies and applied use of AI in digital and media strategy.
  • Proven ability to synthesize data, insights, and experimentation into clear strategic direction.
  • Experience guiding strategists and in-house activation teams in a highly matrixed environment.
  • Executive presence, strong judgment, and comfort operating in ambiguity.

Employees can expect to be paid a salary between $ 220,240.00 - $330,360.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This role is eligible for an enhanced employee referral bonus. (on the internal posting only)
This posting will be available for application until at least 6/23/26.
#LI
#LI-AMS
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. Bayer is an E-Verify Employer. Location:United States : New Jersey : Whippany || United States : New Jersey : Morristown || United States : New Jersey : Toms River Division:Pharmaceuticals Reference Code:872412 Contact Us Email:hrop_usa@bayer.com

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About Bayer

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Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to help people and planet thrive by supporting efforts to address the unprecedented global challenges presented by a growing and aging global population. At Bayer, we’re committed to drive sustainable development and generate a positive impact with our businesses. Through bold ideas and unprecedented insights, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.

Industry

Agriculture

Company size

10,000+ Employees

Headquarters location

Whippany, NJ, US

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