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Senior Director Content Strategy Jobs in Reston, VA

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Senior Director, edX Brand & Content

Arlington, VA · On-site +1

$187K - $194K/yr

The Senior Director, edX Brand & Content Strategy will edX stands for and how it shows up across every touchpoint: website, lifecycle, social, paid media, partner experiences, and AI-driven discovery.

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All JobsContent Strategy JobsSenior Director Content Strategy JobsSenior Director Content Strategy Jobs in Reston, VA

Senior Director Content Strategy information

See Reston, VA salary details

$106.1K

$144.7K

$252.8K

How much do senior director content strategy jobs pay per year?

As of Aug 5, 2026, the average yearly pay for senior director content strategy in Reston, VA is $144,714.00, according to ZipRecruiter salary data. Most workers in this role earn between $122,200.00 and $150,900.00 per year, depending on experience, location, and employer.

How does a senior director of content strategy typically collaborate with cross-functional teams to drive business objectives?

A Senior Director of Content Strategy often works closely with marketing, product, sales, and creative teams to ensure content aligns with broader business goals. This role involves leading the development of cohesive content plans, setting priorities, and facilitating regular communication between departments to guarantee brand consistency and effective messaging. By fostering collaboration, the Senior Director helps translate company objectives into actionable content initiatives, ensuring that all stakeholders are aligned and campaigns are executed effectively. This cross-functional approach is vital for maximizing content impact and measuring its contribution to organizational success.

What is the difference between Senior Director Content Strategy vs Content Marketing Manager?

AspectSenior Director Content StrategyContent Marketing Manager
CredentialsBachelor's/Master's in Marketing, Communications, or related field; extensive experienceBachelor's in Marketing, Communications, or related field; 3-5 years experience
Work EnvironmentStrategic leadership, cross-department collaboration, executive-level meetingsCampaign execution, content creation, team management
Employer & Industry UsageLarge corporations, media companies, agenciesBrands, marketing agencies, digital media firms
Search & Comparison IntentUnderstanding high-level strategic roles, leadership responsibilitiesExecuting content strategies, managing content teams

The Senior Director Content Strategy focuses on high-level planning, strategic oversight, and aligning content initiatives with business goals. In contrast, a Content Marketing Manager handles day-to-day content creation, campaign execution, and team management. Both roles are essential but differ in scope, seniority, and responsibilities within the content ecosystem.

What are the key skills and qualifications needed to thrive as a senior director of content strategy, and why are they important?

To thrive as a Senior Director of Content Strategy, you need expertise in content development, brand messaging, and digital marketing, often supported by a bachelor's or master's degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics platforms like Google Analytics, and SEO tools is typically required. Strong leadership, strategic thinking, and collaboration skills help you guide teams and align content initiatives with business goals. These skills ensure that content strategies effectively drive engagement, brand growth, and organizational objectives.

What does a senior director of content strategy do?

A Senior Director of Content Strategy is responsible for overseeing the planning, development, and execution of content strategies across an organization. This role involves managing teams, aligning content initiatives with business goals, and ensuring consistency in brand messaging. They analyze market trends and audience insights to guide content creation, distribution, and optimization. Their work helps drive engagement, brand awareness, and often supports revenue growth.
What job categories do people searching Senior Director Content Strategy jobs in Reston, VA look for? The top searched job categories for Senior Director Content Strategy jobs in Reston, VA are:
What cities near Reston, VA are hiring for Senior Director Content Strategy jobs? Cities near Reston, VA with the most Senior Director Content Strategy job openings:
Senior Director Content Strategy jobs near you
Infographic showing various Senior Director Content Strategy job openings in Reston, VA as of July 2026, with employment types broken down into 71% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 77% Physical, 4% Hybrid, and 19% Remote job distribution, with an average salary of $144,714 per year, or $69.6 per hour.

Senior Director, Web Content and Strategy

Veteran Jobs - 2023 Mar 01 - Veterans Resources

Washington, DC

Other

Posted 18 days ago

Job description

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: has Extraordinary People - ABA experts are the go to sources for bankers, policy makers and the media for credible information and insights for the banking industry. has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

Position Overview: The Senior Director of Web Content & Strategy provides strategic leadership for ABA's digital content ecosystem, advancing user-centered, data-driven content strategies that support business objectives, deepen member engagement, and enhance the digital experience across ABA's web properties. This role oversees content strategy and publishing for ABA.com, including content governance, standards, workflows, and archive/data retention, while ensuring the site evolves to meet the needs of ABA's audiences, customers, stakeholders, and partners.

The position plays a key leadership role in the transition to and optimization of ABA's enterprise content management system, helping establish scalable content and governance practices. It also champions ABA's web personalization strategy and identifies opportunities to leverage AI, analytics, and automation to improve content performance, findability, and operational efficiency.

In partnership with internal stakeholders, technical teams, consultants, and subject matter experts, the Senior Director, Web Content & Strategy provides strategic oversight of web production processes, including Adobe Workfront intake and workflow integration, ensuring digital content is accurate, accessible, brand-aligned, well-governed, and aligned with audience needs.

Key Responsibilities:

Digital Content Strategy and Audience Engagement

Develop and execute data-driven content strategies that support user needs, advance business objectives, and deepen member engagement across ABA's digital properties.

Maintain visibility into upcoming content cycles, marketing campaigns, member communications, and business-unit priorities to ensure the web team can proactively plan, sequence, and prepare content updates, personalization opportunities, and production support.

Champion ABA's evolving web personalization strategy by partnering with marketing, technology, UX, and business stakeholders to leverage CMS capabilities, audience segmentation, behavioral data, and campaign priorities to deliver more relevant digital experiences.

Identify and integrate appropriate AI and machine learning tools into the content lifecycle, including content optimization, metadata and tagging support, semantic search improvement, content performance analysis, and scalable recommendations for future enhancements.

Translate web analytics, search data, content performance metrics, and user behavior insights into actionable recommendations that identify content gaps, intent-based keyword opportunities, personalization opportunities, and conversion optimization strategies.

Platform, Workflow and Governance Leadership

Provide strategic oversight of CMS and web production tickets, ensuring requests are prioritized, tracked, and completed in alignment with business needs and governance standards.

Play a lead strategic role in ABA's transition to and optimization of a new enterprise content management system, helping define how components, templates, workflows, taxonomy, and digital asset management capabilities are used to scale high-quality content production.

Serve as the web team's strategic lead for the organization-wide Workfront integration initiative, partnering with internal stakeholders and an outside consultant to integrate web content workflows, intake processes, approvals, campaign planning, and reporting into a more standardized, scalable operating model.

Provide strategic oversight of the team's Adobe Workfront intake process for new web projects, ensuring requirements gathering, scope definition, level-of-effort assessment, and prioritization practices support efficient web production and effective use of resources.

Guide the optimization of Adobe Workfront request queues, intake forms, and submission workflows in partnership with direct reports, internal stakeholders, and implementation partners to ensure web projects enter production with complete, actionable, and appropriately prioritized information.

Establish, evolve, and enforce a modern digital governance framework, including editorial standards, cross-department workflows, taxonomy, accessibility and brand requirements, and end-to-end content lifecycle policies for retention, archiving, sunsetting, and ongoing maintenance.

Content Operations and Team Leadership

Partner with UX designers, developers, and internal stakeholders to continuously refine site architecture, taxonomy, navigation, and content models so information is intuitive, discoverable, scannable, and optimized for digital consumption.

Oversee a structured system of automated and manual content audits to reduce redundant, outdated, or low-value content; retire content that no longer serves user or business needs; optimize underperforming content; and ensure adherence to accessibility, governance, and brand standards.

Collaborate closely with internal communications, marketing, business units, and subject matter experts to ensure digital content is accurate, cohesive, high-quality, brand-aligned, and optimized for audience needs and business priorities.

Carry out complex, high-priority content requests when needed, including structuring, editing, optimizing, and publishing content that requires advanced CMS knowledge, stakeholder coordination, judgment, and adherence to governance standards.

Manage, mentor, and develop a team of Web Content specialists, overseeing day-to-day web operations, administrative workflows, and content publishing support.

Oversee the team's handling of inbound webmaster and web support communications, ensuring user issues are triaged, resolved, documented, or escalated appropriately in alignment with service standards and internal workflows.

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