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Search Manager Jobs in Minnesota (NOW HIRING)

Raymond Search Group

General Manager

Hutchinson, MN · On-site

$135K - $165K/yr

GENERAL MANAGER West Central Minnesota | Confidential Search | Full-Time, On-Site $165,000 - $235,000 total first-year compensation, plus co-investment opportunity RUN THE BUSINESS. GROW THE MARKET.

LHH US

Finance Manager

Minneapolis, MN · On-site

$120K - $150K/yr

San Francisco Fair Chance Ordinance Pay Details: $120,000.00 to $150,000.00 per year Search managed by: Abby Johnson Equal Opportunity Employer/Veterans/Disabled Military connected talent encouraged ...

LHH US

Sr. Finance Manager

Minneapolis, MN · Hybrid

$140K - $160K/yr

San Francisco Fair Chance Ordinance Pay Details: $140,000.00 to $160,000.00 per year Search managed by: Abby Johnson Equal Opportunity Employer/Veterans/Disabled Military connected talent encouraged ...

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All JobsSearch JobsSearch Manager JobsSearch Manager Jobs in Minnesota

Search Manager information

See Minnesota salary details

$55.8K

$81.1K

$118K

How much do search manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for search manager in Minnesota is $81,140.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,300.00 and $97,500.00 per year, depending on experience, location, and employer.

What does a search manager do?

A search manager oversees the planning, execution, and optimization of search engine marketing strategies, including paid and organic search campaigns. They analyze data, use tools like Google Analytics and AdWords, and coordinate with marketing teams to improve search visibility and performance.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in Minnesota? The most popular types of Search jobs in Minnesota are:
What cities in Minnesota are hiring for Search Manager jobs? Cities in Minnesota with the most Search Manager job openings:
Search Manager jobs near you
Infographic showing various Search Manager job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $81,140 per year, or $39 per hour.

SEO Content Specialist (On-Site)

Gopher Sport

Owatonna, MN • On-site

$57K - $82K/yr

Full-time

Medical, Vision, Retirement, PTO

Re-posted 6 hours ago

Job description

Description

Drive customer engagement and site discoverability by generating authoritative web content.


Gopher Sport is a revered physical education, sports, and fitness equipment company with a 75+ year history that's rapidly enhancing its digital presence. Gopher is looking for an experienced content writer with SEO/AI expertise to join our team and support the execution of digital content plans. 


This role will be a key member of the Digital Presence Team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI. The SEO Content Specialist role will be an ideal fit if you:  


Have a proven ability to author digital content that drives discoverability in search and AI-generated results.

Seek opportunities to learn about new industries, brands, and products

Enjoy tracking the quantitative effects of the content you produce.

Enjoy collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations. 

Have a proven ability to work independently and use a common-sense approach to proactively solve problems.

Welcome the opportunity to join a new team and help shape its culture and processes 


Who we are: 

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation. 


Our mission is "To help teachers and coaches show kids how to have fun and be healthier through physical activity". Since 1947, we've been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee. 


Our Values: 

  • We create delighted fans 
  • We are one dependable and trustworthy team 
  • We are passionate about quality and excellence 
  • We move fast to innovate, simplify, and improve 

Description:

As a Marketer focused on digital content, SEO, and GEO, you will execute against department plans by developing and managing high-quality digital content. Your goal will be to enhance the customer's experience on our websites with our brands and products while driving relevant site traffic through improved rankings and citations across search and AI results.  


This is a full time, in-person position in Owatonna, MN 


As a Marketer focused on digital content creation for AI and SEO, you will execute against department plans by developing and managing high-quality digital content. Your goal will be to enhance the customer's experience on our websites with our brands and products while driving relevant site traffic through improved rankings and citations across search and AI results.  


What will you be doing? 

1. Producing New Web Content: Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.

2. Improving Existing Content: Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.

3. Monitoring Content Performance and Appearance: Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.

4. Managing Technical SEO: Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address issues.

Publishing Reporting: Publish clear, accurate reporting on web content production and performance. 

Requirements

1. BA/BS in Marketing, English, or related degree. Focus or coursework on digital marketing preferred.

2. 1+ years managing SEO/GEO initiatives with track record of performance improvement. 

3. Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.

4. Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) preferred. 

5. Experience in a B-to-I or B-to-B marketing/advertising department preferred.


Why join our Team? 

You'll get satisfaction knowing you're helping millions of kids around the world have fun and become more active and healthy. Plus, you'll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more! 


Salary Range

 $57,650 - $82,300


To apply: 

1. A short, clear cover letter explaining why you're interested in this role and highlighting relevant experience 

2. Your resume

Apply