Search Engine Optimization Manager Jobs in Middleton, WI

Description

Position Overview:

Johnson Fitness & Wellness (JFW), the nation's largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Catalog Manager responsible for the operational management of the ecommerce product catalog across a portfolio of brands and categories. This role will coordinate the structure, pricing, promotional execution, and ongoing optimization of the product assortment to ensure accurate representation, competitive positioning, and revenue growth across ecommerce properties.

This individual serves as the central coordinator of catalog architecture, pricing integrity, promotional pricing and codes, and assortment expansion, partnering closely with internal teams, and external brand partners. The role ensures products are merchandised effectively, priced competitively in the market, and supported by accurate data and reporting to inform business decisions. The role will report to the Ecommerce Business Manager.

Responsibilities:

Catalog Architecture & Merchandising Structure

Manage catalog structure, taxonomy, and hierarchy across all ecommerce sites

Ensure consistent and scalable organization of brands, categories, subcategories, and attributes

Define and maintain category and brand architecture to support discoverability, SEO, and conversion

Ensure products are correctly categorized, tagged, and attributed across platforms

Partner with UX / Site teams to improve navigation and on-site merchandising logic

Manage ongoing catalog hygiene, including product lifecycle changes, launches, and retirements

Establish standards and documentation for catalog setup and maintenance across sites

Pricing Strategy & Price Integrity

Manage pricing accuracy, consistency, and competitiveness across the ecommerce portfolio

Monitor market pricing across Google Shopping, search engines, and competitor retailers

Identify pricing gaps, MAP considerations, and opportunities for competitive advantage

Ensure base pricing, sale pricing, and promotional pricing are set correctly and consistently

Maintain price integrity across brands, bundles, variants, and channels

Collaborate with leadership to recommend pricing adjustments based on performance and market trends

Audit pricing regularly to prevent errors, conflicts, or margin erosion

Promotions & Promotional Codes

Promotional pricing and code execution

Manage promotional calendars and ensure accurate activation and expiration

Configure and QA promotional pricing, rules, and exclusions

Partner with Marketing to align promotions with campaigns and messaging

Analyze post-promotion performance and effectiveness

Assortment Expansion & Brand Growth

Support strategic assortment expansion across brands, categories, and modalities

Evaluate and onboard new brands and products in partnership with leadership

Ensure new assortments are properly merchandised, priced, and launched

Track assortment performance and recommend optimization or rationalization

Reporting, Analytics & Performance Insights

Deliver insights on catalog, pricing, and promotional performance

Report on performance by category, brand, price point, and promotion

Analyze the impact of pricing and promotions on revenue, margin, and conversion

Build recurring reports and dashboards to support decision-making

Cross-Functional Collaboration & Governance

Serve as the central owner for catalog, pricing, and promotional execution

Collaborate with developers, merchandizers, and the operations team

Support ecommerce business managers with portfolio-level best practices

Establish clear processes and controls for catalog and pricing changes

Marginal Job Functions:

Support special projects and cross-functional initiatives as assigned 

Other projects as needed.

Requirements

Education:

Bachelor's degree in Business, Marketing, Ecommerce, Merchandising, Analytics, or related field

(or equivalent practical experience)

Experience:

4-7+ years of experience in ecommerce, digital merchandising, pricing, or catalog management

Experience managing large or complex product catalogs

Hands-on experience with pricing strategy, promotions, and competitive pricing analysis

Strong understanding of ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.)

Experience working across multiple brands, categories, or ecommerce sites

Strong analytical and reporting skills with comfort using data to drive decisions

Preferred Experience: 

Experience in a multi-brand or portfolio ecommerce environment

Experience with Google Shopping, price comparison tools, or competitive intelligence platforms

Familiarity with MAP pricing environments

Experience collaborating with Marketing and Performance teams on promotions

Advanced Excel / Google Sheets skills; experience with BI tools a plus

Experience scaling ecommerce operations or supporting growth initiatives

Other Requirements:

Periodic travel to the corporate offices is required based on business needs

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs