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Search Engine Optimization Manager Jobs in Middleton, WI

Renewaire

Digital Marketing Specialist

Waunakee, WI · On-site

This professional maintains a modern understanding of SEO, AEO, and social media marketing ... Update and manage core website content, structure, and media across standard pages and product ...

The Digital Ring

Jr. Marketing Specialist

Madison, WI · Remote

Social Media, SEO, Paid Media, and CRM / Marketing Automation. You'll support live client campaigns, get exposure to how a full-service agency actually operates, and build a foundation that few ...

The Digital Ring

Jr. Marketing Specialist

Madison, WI · On-site +1

Social Media, SEO, Paid Media, and CRM / Marketing Automation. You'll support live client campaigns, get exposure to how a full-service agency actually operates, and build a foundation that few ...

Medium

Digital Marketing Manager/ Director

Oregon, WI · On-site

$80 - $120/hr

... SEO, paid media, social channels, and online marketing. You will maximize a lean budget by ... Manage the IDMWORKS blog and editorial calendar with a focus on IAM, identity security, and ...

Sentry Insurance

Associate SEM Analyst

Madison, WI

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentryinsurance

Associate SEM Analyst

Madison, WI · On-site

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Medium

Head of Growth Marketing

Oregon, WI · On-site

$180 - $200/hr

Hands‑on experience across SEO/SEM, Paid Social, Email, AEO and CRO * Experience managing execution through contractors and agencies while owning strategy and channel decisions * Strong ...

Grandir Solutions

Paid Ads Specialist

Madison, WI · On-site

... in SEO, AEO, and lead generation for home services contractors - roofing, HVAC, plumbing, pest ... Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ...

Grandir Solutions

Paid Ads Specialist

Madison, WI · Remote

... SEO, AEO, and lead generation for home services contractors -- roofing, HVAC, plumbing, pest ... Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ...

Grandir Solutions

Paid Ads Specialist

Madison, WI · Remote

... in SEO, AEO, and lead generation for home services contractors - roofing, HVAC, plumbing, pest ... Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ...

The Digital Ring

Marketing Manager

Madison, WI · On-site +1

... SEO, digital advertising, and content creation, where strategic consulting is a given. We serve as ... We're seeking a Marketing Manager that is the primary strategist and point of contact for key ...

The Digital Ring

Marketing Manager

Madison, WI · Remote

... SEO, digital advertising, and content creation, where strategic consulting is a given. We serve as ... We're seeking a Marketing Manager that is the primary strategist and point of contact for key ...

Grandir Solutions

Paid Ads Specialist

Madison, WI · Remote

... in SEO, AEO, and lead generation for home services contractors roofing, HVAC, plumbing, pest ... Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ...

The Digital Ring

Paid Media Specialist

Madison, WI · On-site +1

Working knowledge of search engine optimization principles, email marketing, and customer relationship management platforms * Strong business knowledge of B2B and B2C sales processes, revenue ...

The Digital Ring

Paid Media Specialist

Madison, WI · Remote

Working knowledge of search engine optimization principles, email marketing, and customer relationship management platforms * Strong business knowledge of B2B and B2C sales processes, revenue ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Middleton, WI

Search Engine Optimization Manager information

See Middleton, WI salary details

$40.1K

$86.5K

$135K

How much do search engine optimization manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for search engine optimization manager in Middleton, WI is $86,513.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $97,800.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Middleton, WI are hiring for Search Engine Optimization Manager jobs? Cities near Middleton, WI with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Digital Marketing Specialist

Renewaire LLC

Waunakee, WI • On-site

Full-time

Re-posted 15 hours ago

Job description

Job Type
Full-time
Description
Who We Are
At RenewAire, we've been innovating energy recovery ventilation for over 40 years, improving indoor air quality while reducing energy costs. With a people-centric culture, we foster a fun, collaborative, and innovative environment where our team members are valued contributors to our mission. Based in Madison, WI, we're proud to hold Green Globes, LEED Gold, and ENERGY STAR certifications, driving both sustainability and health.
Who Digital Marketing Specialists Are
The Digital Marketing Specialist plans and executes multi-media digital strategies to promote energy-saving HVAC innovation. This highly creative role requires strong collaboration across the marketing team. We want a true team player. The ideal candidate listens closely to feedback and offers constructive, insightful ideas to improve marketing performance. This professional maintains a modern understanding of SEO, AEO, and social media marketing practices. Together, we will expand online engagement, optimize digital campaign performance, and elevate our brand presence.
ESSENTIAL RESPONSIBILITIES
Website Maintenance
  • Content Updates: Update and manage core website content, structure, and media across standard pages and product configurators.
  • Content Creation: Identify website content gaps, then develop and write new material (e.g., blog posts, case studies, white papers).
  • Troubleshooting: Identify, document, and resolve website system errors, rendering flaws, and minor performance bugs.
  • KPIs: Record, analyze, and adjust website performance utilizing platforms such as Google Analytics, SEMrush, Copilot, and Gemini.

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM)
  • Analytics & Performance Reporting: Conduct technical analysis of web traffic and provide actionable insights on website and campaign performance to enhance user experience, optimize search engine rankings, and maximize conversion results.
  • SEO & AEO Strategy Implementation: Assist in developing, implementing, and communicating comprehensive SEO and AEO strategies designed to increase online brand presence, optimize for AI discovery engines, and drive organic traffic growth.
  • Digital Advertising: Assist in formulating the annual digital advertising plan, identifying high-impact digital marketing opportunities, and executing and monitoring digital advertising campaigns.

Social Media Marketing
  • Social Media Management: Develop and execute social media posts and campaigns, monitor industry trends, and actively engage in online conversations on behalf of the company.
  • Audience Growth & Engagement: Track social KPIs while working to expand the company's following and maximize engagement across all active social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, YouTube).
  • Email Marketing: Develop, design, and deploy digital content for email newsletters and marketing e-blasts using marketing automation tools.
  • Digital Media Development: Produce digital assets to support multi-channel marketing activities, including video content, presentations, photography, podcasts, and 3D illustrations.
  • Asset Archiving: Responsible for organizing, maintaining, and archiving digital asset libraries to ensure team accessibility and brand consistency.

Brand Management
  • Brand Guideline Alignment: Adhere to existing brand standards across all digital marketing channels.
  • Event & Sponsorship Digital Support: Enhance company sponsorships, events, and trade show presence through strategic digital communication channels.

Requirements
QUALIFICATIONS
  • Education: Degree in marketing, communications, graphic design, or a related field (equivalent professional experience will be considered).
  • Technical Skills: Strong working knowledge of the Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
  • SEO & AEO Expertise: Strong working knowledge of and familiarity with industry trends and practices preferred.
  • Marketing Analytics: Experience working with digital analytics software, such as SEMrush and Google Analytics preferred.
  • Social Media Tools: Experience using social media management platforms (e.g., Hootsuite) is considered a plus.

COMPETENCIES
  • Communication Skills: Excellent written and verbal communication skills.
  • Marketing Proficiency: Strong understanding of project management, product marketing, and modern digital marketing methods.
  • Critical & Creative Thinking: Robust critical thinking and creative capabilities to effectively assess and improve marketing performance.
  • Problem-Solving: Strong problem-solving and technical troubleshooting skills.
  • Detail-Oriented Self-Starter: Proactive self-starter with high attention to detail and the ability to excel in a fast-paced, multitasking environment.

ADDITIONAL REQUIREMENTS
  • Travel: Ability to travel approximately 10%.
  • Operational Flexibility: Execute other projects as assigned by marketing leadership.

Physical and Mental Demands
While performing the duties of this job, the employee is regularly required to see, talk and hear. The employee frequently is required to sit and use hands along with fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to a production environment with mechanical assembly operations, and vehicles. The noise level in the work environment is usually moderate.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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