Search Engine Optimization Manager Jobs in Kentucky

NFI Parts is North America's most comprehensive organization providing parts, technical publications, training, and support for buses and motor coaches. NFI Parts is the parts division of NFI Group, providing replacement parts for New Flyer transit buses, MCI motor coaches, ADL buses, ARBOC vehicles, as well as the product lines for the acquired NABI and Orion parts businesses. Additionally, NFI Parts has extensive cross references for parts that are common with other bus, coach, and cutaway product lines and has a mature supply base and established relationships with over 1,000 suppliers. Further information is available at www.nfi.parts.com.

POSITION SUMMARY

The E-Commerce Site Merchandising Manager will take full ownership of the digital sales channel, driving revenue and margin performance through proactive leadership and operational excellence. Champion a culture of exceptional customer experience while leading a high-performing team to execute and optimize every aspect of the ecommerce lifecycle. This role is accountable for positioning the team to achieve rapid, high-impact growth in a dynamic marketplace.

WHAT YOU WILL DO:

         Lead product research and competitive analysis to expand product offering with high-opportunity items.

         Develop scalable systems and procedures to support future growth in both products and platforms.

         Identify and plan for expansion into new marketplaces or ecommerce platforms.

         Oversee the creation and management of all listings, ensuring accuracy and completeness across titles, attributes, A+ content and SEO.

         Own pricing strategy across all product categories to maintain margin targets and remain competitive.

         Collaborate across departments to align e-commerce efforts with inventory, procurement, marketing, sales and financial planning.

         Manage and mentor the ecommerce team members with a roadmap for team expansion.

         Utilize external and internal tools like Helium 10, Canva, Keepa, ChatGPT and internal sales data to track trends, monitor performance and identify optimization opportunities.

         Ensure operational excellence and exceptional customer experience.

         Manage and oversee the shuttlebus parts catalog on ecommerce platforms; controlling pricing, inventory levels, listing optimization and product lifecycle management processes.

         Assist in the sales of high risk of obsolescence and non-traditional sales inventory (HRO/NTS).

Requirements

WHAT YOU NEED TO BE SUCCESSFUL:

         Bachelors Degree or equivalent experience, preferably in e-commerce, sales, marketing, or business administration.

         3-6 years of e-commerce experience, ideally with Amazon as the primary channel.

         Proven ability to manage and grow a high-performing team.

         Knowledge of bus, coach, school buses, class 8 trucks, agricultural or construction equipment is preferred.

         Excellent communication skills, business analytics, and organizational skills.

         Experience using data and reporting to make business decisions and improve performance.

         Strong grasp of listing optimization, keyword research, pricing strategies, SEO and content creation.

         Must be proactive; always takes the initiative and creates demand for NFI's products.

         Comfortable using SaaS tools to drive data-backed decisions and streamline workflows.

         Self-motivated with strong sense of urgency to complete tasks and projects on time, on budget and results driven.

         Ability to travel up to 5%.

Benefits

WHY JOIN OUR TEAM:

• Be part of a team leading the world's electrification of mass mobility and creating a better product, a better workplace, and a better world
• Competitive wages and comprehensive benefit package
• Paid holidays and vacation
• 401K with generous company match
• Inclusive workplace culture that values and empowers team members
• On-the-job training in a continuous learning environment (we invested $15.9 million in 2024)
• Advancement opportunities within our family of companies

OUR WHY: We exist to move people. Our mission is to design and deliver exceptional transportation solutions that are safe, accessible, efficient and reliable.

NFI Group is a leading independent global bus manufacturer providing a comprehensive suite of mass transportation solutions.  News and information are available at www.nfigroup.com, www.newflyer.com, www.mcicoach.com, www.arbocsv.com, www.alexander-dennis.com, www.carfaircomposites.com and www.nfi.parts.

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