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Search Engine Marketing Jobs (NOW HIRING)

Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Mouser

SEM Specialist II

Mansfield, TX · On-site

$50 - $70/hr

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Suno, Inc.

SEM Manager

Manhattan, NY · On-site

$104 - $170/hr

As our SEM Manager, you'll own paid search acquisition strategy, signaling, and testing across Google, Bing, and Apple Search Ads while joining our Growth Marketing team at a time when speed and ...

PMG

SEM Lead

Dallas, TX · On-site

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Refuel Agency

SEM Consultant/Specialist

New York, NY · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

Hearst Newspapers

SEM Strategist

Amherst, NY · On-site

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst Newspapers

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst Newspapers

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Refuel Agency

Be Seen First

SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

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Search Engine Marketing information

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$25.5K

$71.1K

$105K

How much do search engine marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search engine marketing in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is a search engine marketing?

A Search Engine Marketing (SEM) job involves managing online advertising campaigns on search engines like Google and Bing to increase website visibility and drive targeted traffic. SEM specialists use paid strategies such as Pay-Per-Click (PPC) advertising, keyword research, ad copy optimization, and performance analysis to improve ad effectiveness. They often work with analytics tools to track campaign success and make data-driven adjustments. The goal is to maximize return on investment (ROI) by reaching the right audience at the right time with compelling ads.

What are the common responsibilities of a search engine marketing specialist?

A Search Engine Marketing (SEM) specialist typically manages pay-per-click (PPC) campaigns, conducts keyword research, and analyzes campaign performance data to optimize ad spend and maximize results. They are responsible for creating compelling ad copy, monitoring daily budgets, tracking conversion rates, and making real-time adjustments to improve campaign effectiveness. SEM specialists also collaborate closely with content creators, designers, and other marketing team members to ensure campaigns align with broader business goals. Staying current with industry trends and algorithm updates is also a key part of this role to maintain and improve ad performance.

What are the key skills and qualifications needed for search engine marketing?

To excel in Search Engine Marketing, you need a strong understanding of digital marketing concepts, paid search strategies, data analysis, and typically a bachelor’s degree in marketing or a related field. Experience with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Analytical thinking, creativity, and strong communication skills help professionals develop and optimize campaigns while collaborating with team members and clients. These abilities are critical for driving measurable results, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

Is search engine marketing a good career?

Search engine marketing (SEM) is a growing field that involves managing paid advertising campaigns on search engines like Google. It requires skills in data analysis, keyword research, and familiarity with tools such as Google Ads and analytics platforms, making it a viable career option for those interested in digital marketing and advertising. Job prospects are strong as businesses continue to invest in online visibility.

What does a search engine marketing specialist do?

A search engine marketing specialist develops and manages online advertising campaigns to improve a company's visibility on search engines. They use tools like Google Ads and analytics platforms to optimize ad performance, analyze data, and adjust strategies to increase website traffic and conversions.
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What cities are hiring for Search Engine Marketing jobs?

Cities with the most Search Engine Marketing job openings:

What are the most commonly searched types of Search Engine Marketing jobs?

The most popular types of Search Engine Marketing jobs are:

What states have the most Search Engine Marketing jobs?

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Search Engine Marketing jobs near you
Infographic showing various Search Engine Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

Search Engine Marketing Specialist

Macy's

Manhattan, NY • On-site

$81K - $135K/yr

Full-time

Medical, Retirement, PTO

Posted 18 days ago

Key responsibilities

  • Develop and implement SEM campaigns across various platforms including Google Ads and Bing.

  • Conduct keyword research, analyze campaign performance data, and optimize campaigns for better results.

  • Monitor, analyze, and adjust campaigns to improve performance metrics such as ROAS and conversion rates.

Macy's rating

6.2

Company rating: 6.2 out of 10

Based on 865 frontline employees who took The Breakroom Quiz

8th of 21 rated department stores

Job description


Be part of an amazing story
Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search engine partners. Key duties may include conducting keyword research, analyzing campaign performance data, writing and implementing ad copy. It would involve managing complex bid strategies to ensure maximum ROAS. Strong analytical, communication, and problem-solving skills are essential for success in this role.
What You Will Do
  • Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
  • Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
  • Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
  • Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
  • Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
  • Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
  • Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
  • Manage SEM budgets and allocate spending to maximize ROAS
  • Available during Peak holiday season to ensure campaign performance
  • Conduct testing and other experiments to improve campaign performance and identify best practices
  • Continuously optimize campaigns to improve performance metrics, such as conversion rates, ROAS
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Who You Are
  • Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
  • Experience in keyword research, ad creation, and landing page optimization.
  • Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
  • Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
  • Proven track record of successful SEM campaign management and achieving business goals.
  • Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
  • Certification such as Google Ads and Google Analytics are highly desirable.
  • Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
  • Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels.
  • Ability to think creatively, strategically, and technically.
  • Ability to work a flexible schedule based on department and Company needs.

What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement

Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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About Macy's

Sourced by ZipRecruiter

Macy's is proudly America's Department Store. There's a reason we've been around for 160 years. Customers come to us for fashion, value and celebration. Macy's is also known for giving back to our communities. The magic of Macy's ultimately comes alive in our stores, and our store colleagues are the ones making it happen. They provide outstanding customer service, create a memorable shopping experience, and drive sales results.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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