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Search Engine Marketing Jobs in Madison, WI (NOW HIRING)

Our Associate SEM Analysts support paid media initiatives. What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital ...

Marketing Specialist

Fort Atkinson, WI · On-site

$60K - $75K/yr

Manage a diverse mix of marketing platforms--including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards--to reach audiences wherever they are. Build monthly marketing dashboards ...

In this role, you will manage and execute DFW's digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver ...

We specialize in tailored digital marketing strategies; SEO,AIO, PPC, SEM, content marketing, and social media campaigns.Our ICP consists of small-midsize service businesses (roofing, remodeling ...

We specialize in tailored digital marketing strategies; SEO, AIO, PPC, SEM, content marketing, and social media campaigns. Our ICP consists of small-midsize service businesses (roofing, remodeling ...

We specialize in tailored digital marketing strategies; SEO, AIO, PPC, SEM, content marketing, and social media campaigns. Our ICP consists of small-midsize service businesses (roofing, remodeling ...

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

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Search Engine Marketing information

See Madison, WI salary details

$25.7K

$71.6K

$105.8K

How much do search engine marketing jobs pay per year?

As of Sep 1, 2026, the average yearly pay for search engine marketing in Madison, WI is $71,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,400.00 and $84,700.00 per year, depending on experience, location, and employer.

What is a search engine marketing?

A Search Engine Marketing (SEM) job involves managing online advertising campaigns on search engines like Google and Bing to increase website visibility and drive targeted traffic. SEM specialists use paid strategies such as Pay-Per-Click (PPC) advertising, keyword research, ad copy optimization, and performance analysis to improve ad effectiveness. They often work with analytics tools to track campaign success and make data-driven adjustments. The goal is to maximize return on investment (ROI) by reaching the right audience at the right time with compelling ads.

What are the common responsibilities of a search engine marketing specialist?

A Search Engine Marketing (SEM) specialist typically manages pay-per-click (PPC) campaigns, conducts keyword research, and analyzes campaign performance data to optimize ad spend and maximize results. They are responsible for creating compelling ad copy, monitoring daily budgets, tracking conversion rates, and making real-time adjustments to improve campaign effectiveness. SEM specialists also collaborate closely with content creators, designers, and other marketing team members to ensure campaigns align with broader business goals. Staying current with industry trends and algorithm updates is also a key part of this role to maintain and improve ad performance.

What are the key skills and qualifications needed for search engine marketing?

To excel in Search Engine Marketing, you need a strong understanding of digital marketing concepts, paid search strategies, data analysis, and typically a bachelor’s degree in marketing or a related field. Experience with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Analytical thinking, creativity, and strong communication skills help professionals develop and optimize campaigns while collaborating with team members and clients. These abilities are critical for driving measurable results, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

Is search engine marketing a good career?

Search engine marketing (SEM) is a growing field that involves managing paid advertising campaigns on search engines like Google. It requires skills in data analysis, keyword research, and familiarity with tools such as Google Ads and analytics platforms, making it a viable career option for those interested in digital marketing and advertising. Job prospects are strong as businesses continue to invest in online visibility.

What does a search engine marketing specialist do?

A search engine marketing specialist develops and manages online advertising campaigns to improve a company's visibility on search engines. They use tools like Google Ads and analytics platforms to optimize ad performance, analyze data, and adjust strategies to increase website traffic and conversions.

What are the most commonly searched types of Search Engine Marketing jobs in Madison, WI?

The most popular types of Search Engine Marketing jobs in Madison, WI are:

What job categories do people searching Search Engine Marketing jobs in Madison, WI look for?

The top searched job categories for Search Engine Marketing jobs in Madison, WI are:

Infographic showing various Search Engine Marketing job openings in Madison, WI as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $71,611 per year, or $34.4 per hour.

Associate SEM Analyst

Sentryinsurance

Madison, WI • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago


Job description

Our Associate SEM Analysts support paid media initiatives.

What You'll Do

As an Associate SEM Analyst, you will:

  • Assist in the day-to-day management and optimization of campaigns on digital marketing platforms.

  • Conduct keyword research, ad copy creation, and bid management to improve campaign performance.

  • Monitor campaign budgets and performance, identifying trends and opportunities for improvement.

  • Collaborate with the team to analyze data and generate performance reports, providing actionable insights.

  • Support the implementation and testing of new campaign strategies and tactics.

  • Communicate effectively with internal stakeholders and external partners regarding campaign status and results.

  • Stay current on industry trends and best practices to inform campaign strategies and ensure the team is leveraging the latest tools, formats, and best practices.

What it Takes

  • Bachelors Degree or equivalent related work experience. Degree in Marketing, Business, Communications, Information Systems or a related field.

  • Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape.

  • Desire to contribute to a team environment and care about collective success.

  • Excellent written and verbal communication skills, with the ability to articulate information clearly.

  • Proficiency in Microsoft Excel for data analysis and reporting.

  • Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial.

  • Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.) preferred.

Here is what you can look forward to as part of our team:

At Sentry, your total rewards go beyond competitive compensation. We're committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

  • Hybrid Flexibility:Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.

  • Dining on Us:Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.

  • Continuous Learning:Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.

  • Comprehensive Benefits:We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.

  • Work-Life Balance:Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.

  • Investing in Your Future:We're committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.

  • Giving Back:Through the Sentry Foundation, we're proud to support the United Way and make a difference in our communities.

Why Join Sentry?

At Sentry, we believe our people are the heart of our success. We're proud to be recognized for the culture we've built, earning spots on Forbes' lists for America's Best Midsize Employers and Best Employers for New Grads, as well as Newsweek's America's Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it's anchored in a long history of stability. Since our founding in 1904, we've dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority, for over 30 years.

Your Career, Our Community

Whether you're working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you'll find a challenging and rewarding environment. Explore theOur Teamstab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.

Ready to own your future? Join us at Sentry, opportunities await!

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Talent Acquisition Specialist

Thank you for your interest in Sentry!

Katelynne Rivera

Katelynne.Rivera@Sentry.com

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.