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Plastic Surgery Studios

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SEO/SEM Specialist

Rancho Cucamonga, CA · On-site

$50K - $65K/yr

As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our ...

Petal and Pup

SEM Performance Lead

San Francisco, CA · On-site

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

MOTA

SEO / PPC Expert

Sunnyvale, CA

Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis. * Manage ...

Collabera

SEM Specialist

Sunnyvale, CA · On-site

Stay informed of industry trends and best practices Experience: * 3+ years PPC/SEM optimization experience for AdWords, or Bing * Works well independently on assigned tasks, as well as team at large

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How much do search engine marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for search engine marketing in California is $70,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $82,900.00 per year, depending on experience, location, and employer.

What is a search engine marketing?

A Search Engine Marketing (SEM) job involves managing online advertising campaigns on search engines like Google and Bing to increase website visibility and drive targeted traffic. SEM specialists use paid strategies such as Pay-Per-Click (PPC) advertising, keyword research, ad copy optimization, and performance analysis to improve ad effectiveness. They often work with analytics tools to track campaign success and make data-driven adjustments. The goal is to maximize return on investment (ROI) by reaching the right audience at the right time with compelling ads.

What are the common responsibilities of a search engine marketing specialist?

A Search Engine Marketing (SEM) specialist typically manages pay-per-click (PPC) campaigns, conducts keyword research, and analyzes campaign performance data to optimize ad spend and maximize results. They are responsible for creating compelling ad copy, monitoring daily budgets, tracking conversion rates, and making real-time adjustments to improve campaign effectiveness. SEM specialists also collaborate closely with content creators, designers, and other marketing team members to ensure campaigns align with broader business goals. Staying current with industry trends and algorithm updates is also a key part of this role to maintain and improve ad performance.

What are the key skills and qualifications needed for search engine marketing?

To excel in Search Engine Marketing, you need a strong understanding of digital marketing concepts, paid search strategies, data analysis, and typically a bachelor’s degree in marketing or a related field. Experience with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Analytical thinking, creativity, and strong communication skills help professionals develop and optimize campaigns while collaborating with team members and clients. These abilities are critical for driving measurable results, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

Is search engine marketing a good career?

Search engine marketing (SEM) is a growing field that involves managing paid advertising campaigns on search engines like Google. It requires skills in data analysis, keyword research, and familiarity with tools such as Google Ads and analytics platforms, making it a viable career option for those interested in digital marketing and advertising. Job prospects are strong as businesses continue to invest in online visibility.

What does a search engine marketing specialist do?

A search engine marketing specialist develops and manages online advertising campaigns to improve a company's visibility on search engines. They use tools like Google Ads and analytics platforms to optimize ad performance, analyze data, and adjust strategies to increase website traffic and conversions.

What are the most commonly searched types of Search Engine Marketing jobs in California?

The most popular types of Search Engine Marketing jobs in California are:

What are popular job titles related to Search Engine Marketing jobs in California?

For Search Engine Marketing jobs in California, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing jobs in California look for?

The top searched job categories for Search Engine Marketing jobs in California are:

What cities in California are hiring for Search Engine Marketing jobs?

Cities in California with the most Search Engine Marketing job openings:

Search Engine Marketing jobs near you
Infographic showing various Search Engine Marketing job openings in California as of September 2026, with employment types broken down into 1% Internship, 71% Full Time, 27% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $70,128 per year, or $33.7 per hour.

SEO/SEM Specialist

Plastic Surgery Studios

Rancho Cucamonga, CA • On-site

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 10 days ago

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Key responsibilities

  • Develop and refine SEO and SEM strategies across digital channels to increase website traffic and conversion rates.

  • Assist in setting up, analyzing, and optimizing PPC campaigns, including keyword research, ad copy development, and performance monitoring.

  • Work with the marketing team to strategize and optimize clients' digital marketing programs, including SEO, content marketing, and local optimization.

Job description

Overview

Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.

Responsibilities

SEO Tasks and Responsibilities

  • Provide a positive marketing experience for our clients
  • Identify objectives and key goals for marketing clients’ practices
  • Assist the Marketing Director in the development, execution, and management of marketing strategies
  • Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
  • Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
  • Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
  • Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
  • Drive campaign success by being proactive and identifying key opportunities to grow and scale
  • Maintain quality control to ensure marketing strategies are up to company standards

SEM/PPC Tasks and Responsibilities

  • Assist the Digital Marketing Manager is setting up new PPC Campaigns and Landing Pages for Google Ads Platform
  • Conduct PPC Keyword research to target based on procedures and selected regions per client
  • Develop Ad copy and provide recommendations to improve CTR and Conversions
  • Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
  • Ensure lead data is being transmitted to client via integrations along with call data
  • Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)

Qualifications

  • Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
  • Ability to work effectively in a fast-paced, innovative, and collaborative environment
  • Approachable and flexible attitude while handling multiple projects at the same time
  • Ability to remain energetic and positive
  • Self-motivated problem solver and team player
  • Sales and results oriented
  • The desire to have fun and engage in company activities

Company Description

Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in website design, content development and marketing, digital marketing, social media management and print marketing.

We offer our employees:
Full benefits (medical, dental, 401K)
Casual work environment
Flexible work hours

Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.