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$35.5K

$76.2K

$84K

How much do revenue generation jobs pay per year?

As of Jun 7, 2026, the average yearly pay for revenue generation in the United States is $76,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in a Revenue Generation role, and why are they important?

To thrive in Revenue Generation, you need a solid understanding of sales strategies, market analysis, and financial acumen, often supported by a degree in business or a related field. Familiarity with CRM systems, data analytics tools, and sales automation platforms is crucial for tracking and optimizing performance. Outstanding communication, negotiation skills, and resilience help build lasting client relationships and overcome objections. These skills drive consistent revenue growth and ensure competitive positioning in the market.

How do professionals in revenue generation typically collaborate with other departments to achieve business goals?

Revenue generation professionals often work closely with sales, marketing, finance, and product teams to align strategies and maximize profitability. They collaborate on setting pricing strategies, identifying new market opportunities, and optimizing sales funnels. Regular communication and joint meetings help ensure everyone is working toward shared targets, and cross-departmental projects are common to drive growth initiatives. Building strong relationships with colleagues in these areas is key to overcoming challenges and achieving revenue objectives.

What is revenue generation in a business context?

Revenue generation refers to the strategies and activities a business undertakes to earn income from its products or services. This can include sales, marketing, pricing, customer relationship management, and finding new markets. The goal is to maximize the amount of money coming into the company, ensuring financial sustainability and growth. Effective revenue generation is crucial for a business to cover costs, invest in development, and remain competitive.
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Revenue Generation jobs near you
Infographic showing various Revenue Generation job openings in the United States as of May 2026, with employment types broken down into 13% Internship, 74% Full Time, and 13% Part Time. Highlights an 87% In-person, and 13% Hybrid job distribution, with an average salary of $76,238 per year, or $36.7 per hour.

Director, Revenue Generation - Ohio State University

AEG

Columbus, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.
As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.
Learfield Amplify is actively seeking a Director, Revenue Generation. to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.
Essential Duties & Responsibilities:
  • Oversee revenue generation efforts involving ticket sales, new donor acquisition, customer service, premium seating, hospitality and other revenue generating opportunities
  • Responsible for the recruiting, hiring and professional development of revenue generation staff
  • Provide ongoing training, coaching and mentoring for revenue generation staff
  • Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing revenue
  • Develop and maintain a personal client base of ticket sales prospects and customers
  • Prepare and manage an annual Revenue Generation plan and budget in concert with appropriate staff and senior management that encompasses the sales and retention of all our various customers
  • Effectively manage various group assets / experiences to maximize group ticket sales at all home games
  • Prepare timely and accurate sales reports that monitor the progress of the revenue generation team both individually and collectively and ensures that we maintain proper sales pacing to meet the goals set forth
  • Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and party suite rentals
  • Work closely with university athletic department marketing staff on promotions as it relates to driving revenue
  • Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental revenue

Minimum Qualifications:
  • 5+ years of experience working in sales with collegiate and/or professional sports team and 2+ years of experience working in a ticket sales management role
  • Superior communication skills, collaborative with strong leadership and interpersonal skills
  • Results oriented leader with proven ability to motivate people and maximize revenue production
  • Proven track record in revenue generation
  • Must be enthusiastic, creative and able to think both strategically and tactically
  • Ability to work in a dynamic, high-paced environment
  • Ability to handle multiple tasks at one time
  • Highest level of personal and professional integrity and ethics
  • Strong customer service skills
  • Demonstrated proficiency in Microsoft Office Suite
  • Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred
  • Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc
  • Willingness and ability to work long hours, including holidays and weekends as required

Preferred Qualifications:
  • Bachelor's Degree in Sports Administration or business field

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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