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Resort Marketing Jobs (NOW HIRING)

Alterra

Director, Marketing - Year Round

Park City, UT · On-site

Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park ... The Director of Marketing is a leadership position responsible for developing and executing the ...

Polo Club

H2B Recreation Aide

Boca Raton, FL · On-site

$15 - $16/hr

Recreational Aides will provide administrative assistance to members related to resort marketing efforts, hours of operations and recreational scheduled events.

Devils Backbone Adventure Resort

Be Seen First

Resort Manager

Matewan, WV · On-site

$50K - $75K/yr

Marketing & Guest Engagement * Route all media inquiries to the corporate office. * Submit photos and videos of the resort for marketing and social media use. * Represent the resort professionally ...

Devils Backbone Adventure Resort

Be Seen First

Resort Manager

Matewan, WV · On-site

$50K - $75K/yr

Marketing & Guest Engagement * Route all media inquiries to the corporate office. * Submit photos and videos of the resort for marketing and social media use. * Represent the resort professionally ...

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Resort Marketing information

See salary details

$22K

$47.5K

$74K

How much do resort marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for resort marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is resort marketing?

Resort marketing refers to the strategies and activities used to promote and sell a resort's services, accommodations, and amenities to potential guests. It involves understanding the target market, creating appealing campaigns, leveraging digital and traditional advertising, and building the resort's brand image. Resort marketers work to attract guests year-round, increase bookings, and enhance the overall guest experience through effective communication and promotions.

What are the key skills and qualifications needed to thrive in resort marketing?

To thrive in Resort Marketing, you need a solid background in marketing principles, hospitality industry knowledge, and often a degree in marketing, business, or hospitality management. Proficiency with digital marketing platforms, CRM systems, analytics tools, and content management systems is commonly required. Creativity, strong interpersonal skills, and the ability to adapt to changing trends help professionals stand out in this competitive field. These skills are crucial for attracting guests, building brand loyalty, and driving revenue in a dynamic resort environment.

How does the resort marketing role typically collaborate with other departments to execute successful campaigns?

In a Resort Marketing role, collaboration with other departments such as Sales, Events, Food & Beverage, and Guest Services is essential to ensure cohesive and effective campaigns. Marketing professionals often coordinate with these teams to gather insights on promotions, guest preferences, and upcoming events, which helps tailor marketing materials and strategies. Regular meetings and cross-departmental planning sessions are common practices to align messaging, maximize resources, and ensure a unified guest experience across all touchpoints. This collaborative approach not only drives campaign success but also fosters professional relationships and a deeper understanding of overall resort operations.

What is the difference between Resort Marketing vs Hotel Marketing?

AspectResort MarketingHotel Marketing
CredentialsMarketing degree, hospitality certificationsMarketing degree, hospitality certifications
Work EnvironmentResorts, vacation destinationsHotels, urban or resort properties
Industry UsagePrimarily in resort and vacation destinationsAcross various hotel types and brands
Search & Comparison IntentResort marketing strategies, resort marketing jobsHotel marketing strategies, hotel marketing jobs

Resort Marketing focuses on promoting vacation resorts and destination experiences, emphasizing leisure, outdoor activities, and exclusive amenities. Hotel Marketing, on the other hand, targets individual hotels or hotel chains, often with a broader scope including urban, boutique, or luxury properties. While both roles require similar marketing skills and industry knowledge, Resort Marketing is specialized for vacation destinations, whereas Hotel Marketing covers a wider range of hospitality establishments.

More about Resort Marketing jobs

What states have the most Resort Marketing jobs?

States with the most job openings for Resort Marketing jobs include:

What job categories do people searching Resort Marketing jobs look for?

The top searched job categories for Resort Marketing jobs are:

Resort Marketing jobs near you
Infographic showing various Resort Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Assistant Director of Marketing

Crescent

Horseshoe Bay, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Assistant Director of Marketing
Position Summary
Horseshoe Bay Resort is seeking an experienced and creative marketing professional to serve as Assistant Director of Marketing. This leadership role is responsible for supporting the development and execution of integrated marketing strategies that drive brand awareness, guest engagement, and revenue growth across the resort.
Working closely with Revenue Management, Sales, Food & Beverage, Membership, and Operations teams, the Assistant Director of Marketing will lead the execution of digital marketing campaigns, special events, public relations initiatives, brand partnerships, and promotional programs that strengthen the resort's market position and drive measurable business results.
This is an exciting opportunity to market one of Texas' premier destination resorts, featuring luxury accommodations, championship golf, waterfront recreation on Lake LBJ, a full-service marina, spa experiences, racquet sports, destination dining, private club membership, and a year-round calendar of signature events.
Essential Responsibilities
Marketing Strategy & Campaign Execution
  • Support the development and execution of integrated marketing plans, campaigns, promotions, and resort activations aligned with business and revenue objectives.
  • Collaborate with department leaders to identify opportunities and create targeted marketing initiatives that increase revenue and guest engagement.
  • Execute seasonal campaigns, new amenity launches, promotional offers, and property-wide marketing initiatives.
  • Monitor campaign performance and recommend optimization strategies based on results and market conditions.
  • Maintain brand standards across all marketing channels and guest-facing communications.

Digital Marketing & Content Management
  • Oversee website content, SEO initiatives, digital advertising, email marketing campaigns, social media activity, and OTA listings.
  • Ensure all digital assets, content, and online information remain accurate, current, and aligned with brand standards.
  • Coordinate the creation and management of photography, video, and creative content assets.
  • Manage marketing calendars, content schedules, and project timelines to ensure on-time execution.

Public Relations, Events & Partnerships
  • Collaborate with public relations partners to develop press releases, media outreach initiatives, and brand storytelling opportunities.
  • Build and maintain relationships with media contacts, influencers, and strategic brand partners.
  • Support the planning, promotion, and execution of resort-wide events, holiday programming, member experiences, golf events, and special activations.
  • Assist in the development of strategic partnerships and influencer programs that expand brand awareness and reach.

Budget & Vendor Management
  • Manage assigned marketing budgets and monitor expenditures.
  • Coordinate relationships with agencies, freelancers, photographers, media partners, and vendors.
  • Review invoices, evaluate campaign performance, and track marketing ROI.

Leadership & Collaboration
  • Supervise, coach, and develop marketing team members while ensuring project accountability and professional growth.
  • Assist in leading departmental meetings, planning sessions, and project reviews.
  • Partner with Sales, Revenue Management, Food & Beverage, Membership, and Operations teams to support resort-wide business objectives.
  • Present campaign updates, performance metrics, and strategic recommendations to leadership as needed.

Market Intelligence
  • Monitor hospitality industry trends, competitor activity, consumer behavior, and emerging marketing platforms.
  • Utilize market insights and analytics to support strategic decision-making and campaign effectiveness.

Qualifications
Education
  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.

Experience
  • 5-7 years of progressive marketing experience, preferably within hospitality, resorts, luxury lifestyle, entertainment, or destination-driven brands.
  • Experience leading integrated marketing campaigns, digital marketing initiatives, public relations efforts, and event promotion.
  • Demonstrated success managing cross-functional projects and collaborating with executive leadership teams.
  • Hospitality resort marketing experience strongly preferred.

Knowledge, Skills & Abilities
  • Strong understanding of integrated marketing strategy, brand management, digital marketing, and content development.
  • Experience with SEO, email marketing, social media strategy, online reputation management, and OTA platforms.
  • Proficiency with major social media platforms, including Meta, TikTok, LinkedIn, X, and Pinterest.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Excellent written, verbal, presentation, and copywriting skills.
  • Experience managing budgets, vendor relationships, media buys, and performance reporting.
  • Proficient in Microsoft Office Suite; Adobe Creative Cloud experience preferred.
  • Creative, analytical, collaborative, and results-oriented.
  • Ability to thrive in a fast-paced environment and quickly adapt to changing business needs.

Why Join Horseshoe Bay Resort?
Located in the scenic Texas Hill Country on the shores of Lake LBJ, Horseshoe Bay Resort is a premier destination known for luxury accommodations, award-winning golf, waterfront recreation, spa experiences, tennis and pickleball facilities, exceptional dining, and year-round events. The resort attracts leisure travelers, corporate groups, club members, and special event guests from across the country.
As Assistant Director of Marketing, you will help promote and grow a portfolio of experiences that includes:
  • Four championship golf courses and nationally recognized golf experiences.
  • A full-service marina and lakefront recreation on Lake LBJ.
  • Luxury hotel accommodations, villas, residences, and private home rentals.
  • A destination spa, tennis, and pickleball programming.
  • Signature holiday events, seasonal celebrations, and resort activations.
  • A vibrant private club lifestyle supported by premier amenities and member experiences.

Physical Requirements
  • Lift and carry up to 45 pounds occasionally.
  • Sit, stand, walk, bend, reach, and stretch for extended periods.
  • Navigate stairs and multiple resort locations throughout the workday.
  • Work indoors and outdoors in varying weather conditions.
  • Communicate effectively with guests, team members, vendors, and business partners.
  • Perform essential job functions with or without reasonable accommodation.

Benefits
Health & Financial Benefits
  • Medical, Dental, and Vision Insurance
  • 401(k) Plan with Employer Match
  • Paid Vacation and Holidays
  • Short-Term and Long-Term Disability Insurance
  • Critical Illness and Accident Coverage
  • Associate Relief Fund

Resort & Travel Benefits
  • Dining and Retail Discounts at Horseshoe Bay Resort
  • Employee discounts at participating Crescent Hotels & Resorts properties nationwide
  • Limited access to select resort amenities, including golf and recreational privileges, based on occupancy and business levels

Join a dynamic team responsible for marketing one of the Southwest's most distinctive resort destinations while helping create exceptional guest experiences and drive long-term business growth
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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