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Rental Counter Jobs (NOW HIRING)

Salem Leasing

Rental Sales Representative

Tampa, FL

Support rental customers and assist with rental counter activities as needed * Collaborate with the service teams to ensure exceptional customer experience * Keep an updated yard check and know the ...

Salem Leasing

Rental Sales Representative

Conyers, GA · On-site

Support rental customers and assist with rental counter activities as needed * Collaborate with the service teams to ensure exceptional customer experience * Keep an updated yard check and know the ...

KLM RENTAL GROUP

Operation Manager

Clearwater, FL · On-site

Manage all activities at an airport related to servicing of customers at the rental counter and arranging for the rental of vehicles, the selling of incremental products to customers, and the ...

BRAMCO GROUP

Rental Sales Representative

Knoxville, TN · On-site

Coordinate with Rental Counter personnel to ensure day to day activities of rental are completed. * The RSR will be expected to represent the Company in a professional and ethical manner at all times.

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Rental Counter information

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How much do rental counter jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for rental counter in the United States is $15.38, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $15.38 per hour, depending on experience, location, and employer.

What are some common challenges faced by rental counter agents, and how can they be managed effectively?

Rental Counter agents often manage high volumes of customer interactions, especially during peak travel times, which can be challenging when balancing speed and service quality. Managing customer expectations, resolving disputes, and navigating complex rental agreements are also frequent aspects of the role. Successful agents develop strong communication skills, remain calm under pressure, and become well-versed in company policies to handle these situations efficiently. Many companies provide ongoing training and mentorship to help agents handle challenging scenarios and improve customer satisfaction.

What is the difference between Rental Counter vs Equipment Technician?

AspectRental CounterEquipment Technician
CredentialsHigh school diploma or equivalent; customer service skillsTechnical certifications or trade school training
Work EnvironmentCustomer-facing, retail or rental store settingWorkshop or field, hands-on equipment repair
Industry UsageRental companies, construction, and tool rental businessesManufacturers, service centers, construction firms
Primary FocusCustomer service, equipment rental transactionsEquipment maintenance and repair

While both roles are essential in the equipment rental industry, Rental Counter staff primarily handle customer interactions and rental transactions, whereas Equipment Technicians focus on repairing and maintaining equipment. Understanding these differences helps job seekers identify the right career path based on skills and interests.

What does a rental counter agent do?

A Rental Counter agent assists customers with renting vehicles or equipment at rental locations, such as airports or rental stores. Their responsibilities include processing rental agreements, verifying customer identification, explaining rental terms, handling payments, and answering customer questions about products or services. They also inspect returned rentals for damages and ensure that vehicles or equipment are clean and ready for the next customer. Excellent customer service skills and attention to detail are key in this role.

What are the key skills and qualifications needed to thrive as a rental counter agent, and why are they important?

To excel as a Rental Counter Agent, you need strong customer service skills, attention to detail, and a high school diploma or equivalent. Familiarity with reservation software, point-of-sale systems, and basic office applications is typically required. Excellent communication, problem-solving abilities, and a friendly demeanor help build rapport with customers and resolve issues efficiently. These skills ensure smooth rental transactions, customer satisfaction, and repeat business for the company.
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What job categories do people searching Rental Counter jobs look for? The top searched job categories for Rental Counter jobs are:
Rental Counter jobs near you
Infographic showing various Rental Counter job openings in the United States as of August 2026, with employment types broken down into 24% Full Time, 71% Part Time, and 5% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $32,000 per year, or $15.4 per hour.

Sales - Rental Counter Sales Rep

MacAllister Machinery

Macomb, MI

Full-time

Re-posted 11 days ago

MacAllister Machinery rating

8.6

Company rating: 8.6 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

31st of 171 rated vehicle equipment hire

Job description

Description

We’re seeking a customer-focused Inside Rental Sales Representative to support equipment rentals and inside counter sales at our branch. This role works directly with customers, coordinates rental transactions, and helps drive branch revenue by providing the right solutions in a fast-paced environment.
Qualifications
  • Deliver excellent customer service to walk-in, phone, text, and online customers
  • Identify customer needs and recommend appropriate equipment and rental solutions
  • Upsell products and services when appropriate
  • Open and manage customer accounts and follow up on quotes and unsigned contracts
  • Prepare accurate rental reservations, contracts, invoices, and agreements
  • Manage rental transactions from start to finish, including payment collection for cash accounts
  • Coordinate with dispatch to ensure on-time deliveries and returns
  • Support outside sales and internal departments as needed
  • Maintain a clean, professional showroom and counter area
  • Complete daily, weekly, and monthly branch reports as assigned
Required
  • High school diploma, technical training, or college coursework
  • Minimum 2 years of experience in heavy equipment or the construction industry
  • Basic understanding of construction phases, equipment, and mechanical concepts
  • Strong customer service, communication, and sales skills
  • Comfortable using computers and web-based systems (Microsoft Office, databases)
  • Willingness to work overtime, be on-call, and work occasional weekends

The duties and responsibilities outlined in this posting are not exhaustive and may evolve based on business needs. All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.

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