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Rental Counter Jobs (NOW HIRING)

Airport Rental Agent

Kansas City, MO · On-site

$40K - $55K/yr

Rental Agents finalize reservations and close sales at the airport rental counter while providing exceptional customer service. Hours of operation are Sunday - Thursday, 7am-1am; Friday 7am-12am, and ...

Coordinator all rental, used, and demo hauling through central dispatch. * Work with credit department for customer credit authorizations. * Work with rental utility/yard technician on check-out and ...

Airport Rental Agent

Kansas City, MO · On-site

$40K - $55K/yr

Rental Agents finalize reservations and close sales at the airport rental counter while providing exceptional customer service. Hours of operation are Sunday - Thursday, 7am-1am; Friday 7am-12am, and ...

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Rental Counter information

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$15

How much do rental counter jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for rental counter in the United States is $15.38, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $15.38 per hour, depending on experience, location, and employer.

What are some common challenges faced by rental counter agents, and how can they be managed effectively?

Rental Counter agents often manage high volumes of customer interactions, especially during peak travel times, which can be challenging when balancing speed and service quality. Managing customer expectations, resolving disputes, and navigating complex rental agreements are also frequent aspects of the role. Successful agents develop strong communication skills, remain calm under pressure, and become well-versed in company policies to handle these situations efficiently. Many companies provide ongoing training and mentorship to help agents handle challenging scenarios and improve customer satisfaction.

What is the difference between Rental Counter vs Equipment Technician?

AspectRental CounterEquipment Technician
CredentialsHigh school diploma or equivalent; customer service skillsTechnical certifications or trade school training
Work EnvironmentCustomer-facing, retail or rental store settingWorkshop or field, hands-on equipment repair
Industry UsageRental companies, construction, and tool rental businessesManufacturers, service centers, construction firms
Primary FocusCustomer service, equipment rental transactionsEquipment maintenance and repair

While both roles are essential in the equipment rental industry, Rental Counter staff primarily handle customer interactions and rental transactions, whereas Equipment Technicians focus on repairing and maintaining equipment. Understanding these differences helps job seekers identify the right career path based on skills and interests.

What does a rental counter agent do?

A Rental Counter agent assists customers with renting vehicles or equipment at rental locations, such as airports or rental stores. Their responsibilities include processing rental agreements, verifying customer identification, explaining rental terms, handling payments, and answering customer questions about products or services. They also inspect returned rentals for damages and ensure that vehicles or equipment are clean and ready for the next customer. Excellent customer service skills and attention to detail are key in this role.

What are the key skills and qualifications needed to thrive as a rental counter agent, and why are they important?

To excel as a Rental Counter Agent, you need strong customer service skills, attention to detail, and a high school diploma or equivalent. Familiarity with reservation software, point-of-sale systems, and basic office applications is typically required. Excellent communication, problem-solving abilities, and a friendly demeanor help build rapport with customers and resolve issues efficiently. These skills ensure smooth rental transactions, customer satisfaction, and repeat business for the company.
More about Rental Counter jobs
Infographic showing various Rental Counter job openings in the United States as of August 2026, with employment types broken down into 24% Full Time, 71% Part Time, and 5% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $32,000 per year, or $15.4 per hour.

Rental Counter Coordinator

Holt of California

Stockton, CA

Full-time

Posted 10 days ago


Holt Of California rating

8.0

Company rating: 8.0 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

65th of 171 rated vehicle equipment hire


Job description

Holt of California is proud to be part of the elite group of Caterpillar dealers worldwide. We sell, rent and service a wide-variety of equipment Including Large and Small Construction Tractors, Forklifts, and Prime/Stand-by-Power Generation.

THIS POSITION IS LOCATED IN Stockton, CA.

POSITION SUMMARY

Assist with renting equipment and fellow sales representatives with the full rental and sales cycle, dispatching One Ton Drivers for deliveries and pick-ups, fleet management and providing excellent customer service.

QUALIFICATIONS REQUIREMENTS

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

DUTIES AND RESPONSIBILITIES

  • Take customer calls and sales requests for rental equipment.
  • Handle paperwork associated with the rental of equipment (coordinate shop work, delivery, computer generated agreements and invoicing).
  • Handle paperwork associated with the demo or sale of rental and/or used equipment.
  • Coordinator all rental, used, and demo hauling through central dispatch.
  • Work with credit department for customer credit authorizations.
  • Work with rental utility/yard technician on check-out and check-in of equipment.
  • Work with Rental Manager on special projects, asset management and inventories including physical inventory for yard and shop areas.
  • Other duties as assigned.

SKILLS

  • Ability to read and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to write reports, business correspondence and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages, area, circumference and volume.
  • Ability to apply concepts of basic algebra and geometry.
  • Ability to apply common sense understanding to carry out instructions furnished in written or oral instructions.
  • Ability to deal with problems involving a few concrete variables in standardized situations.
  • Must have some computer and keyboard skills.
  • Knowledge of material handling equipment helpful, but not mandatory.

EDUCATION AND/OR EXPERIENCE

  • High School GED and/or one to two years construction equipment and rental experience and/or training; or equivalent combination of education and experience.

CERTIFICATES, LICENSES, REGISTRATIONS

Must have a valid driver license and a clean DMV driving report.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand, walk, and use hands and fingers to handle or feel objects; reach with hands and arms.

The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust and focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee regularly works in outside weather conditions. The employee occasionally works near moving mechanical parts and in high precarious place. The employee can be exposed to fumes or airborne particles at a customer’s site. The employee is occasionally exposed to toxic or caustic chemicals and vibration. The noise level in the work environment is usually moderate.

COMPENSATION

Pay Range: $23.00 - $26.00 Hourly

Pay Range Dependent on Knowledge, Skills, and Ability to perform the responsibilities of the job.

WHY WORK FOR HOLT?

Competitive hourly rate of pay with excellent company paid benefits including medical, dental, vision, life insurance, long-term disability, 401(k), profit sharing, nine paid holidays, paid vacation, and paid sick time. Career advancement opportunities and ongoing professional development.

Holt is an Equal Opportunity Employer M/F/V/DV. Holt provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, all applicable veteran status or disabled veteran status.

For more information about our California Employee Privacy Policy, please click on link below.

Privacy Policy

#ZIP

Company Description

People come first at Holt of California. Whether you are a customer or employee, we strive to meet your needs to the best of our abilities. It takes a special combination of productivity and safety to provide our customers with superior customer service while ensuring our employees go home safe every day.

The safety of our employees is one of the highest priorities we place on our company culture and comes through in our Vision Zero initiative. Vision Zero has the goal to have zero injuries and incidents without sacrificing quality and productivity.

Holt of California understands that what happens at work can affect you at home and vice versa. We strive to provide our employees with a safe, enjoyable work environment that extends through to the benefits we offer to them and their families. It’s important to us that our employees know things are taken care of at home so they can focus on the job at hand when at work.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


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