Job Title: Digital Personalization Manager
Job ID: 26-03379
Location: Remote (EST hours)
Duration: 1 year with possible extension on W2 contract
Job Summary:
Seeking a Digital Personalization Manager to lead digital personalization and optimization initiatives across web and app platforms. The role focuses on designing and executing personalized customer journeys, A/B testing, and campaign optimization while collaborating with cross-functional stakeholders.
Responsibilities:
- Lead personalization, segmentation, and A/B/MVT testing initiatives
- Translate business and stakeholder requirements into personalization campaigns
- Manage personalization roadmap, project plans, and execution
- Partner with analytics teams to define tracking and measure performance
- Launch, monitor, and optimize personalization campaigns end-to-end
- Provide guidance and training on personalization and marketing technologies
Required Skills:
- 7+ years of experience in digital marketing, personalization, A/B testing, or campaign management
- Experience leading teams and managing personalization campaigns
- Strong stakeholder management and project management skills
- Hands-on experience with tools such as Adobe Target, Salesforce Marketing Cloud, Optimizely, Dynamic Yield, or Pega.
Preferred:
- Agile methodology experience
- CMS, AI/ML exposure a plus
- Experience in e-commerce, agency, or regulated industries
Compensation:
The hourly rate for this position is between $70.00-$90.00 per hour.
Factors which may affect starting pay within this range may include [geography/market, skills, education, experience and other qualifications of the successful candidate].
Benefits:
Sunrise offers ACA compliant medical coverage/dental insurance/vision insurance to all employees. We also offer Sick time benefits as required per State regulations.
Company Description
Founded in 1990, Sunrise Systems is an award winning IT/Professional Staffing firm to Fortune 500 and State/Local Government Agencies.