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Relevance Jobs (NOW HIRING)

Relevance Strategist

New York, NY · On-site

$132K - $171K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva ...

Relevance Strategist

New York, NY · Hybrid

$132K - $171K/yr

Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva ...

Relevance Strategist

Los Angeles, CA · Hybrid

$130K - $169K/yr

As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary ...

Relevance Strategist

Los Angeles, CA · On-site

$130K - $169K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary ...

Head of Implementation

San Francisco, CA · On-site

  • Medical

  • Dental

  • Vision

  • PTO

With Relevance AI, anyone can create and manage intelligent agents that handle workflows, decisions, and collaboration - all within one unified platform. Our technology already powers industry ...

Senior Staff Machine Learning Engineer, Feed Relevance

$107K - $146K/yr

  • Medical

  • Retirement

  • PTO

As a Senior Staff Machine Learning Engineer, Feed Relevance , you'll drive the development of GenAI-powered recommendations, leveraging Reddit's unique community landscape, rich conversational data ...

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Showing results 1-20

Relevance information

See salary details

$37K

$96.3K

$122K

How much do relevance jobs pay per year?

As of Aug 18, 2026, the average yearly pay for relevance in the United States is $96,278.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $98,500.00 per year, depending on experience, location, and employer.

What is a relevance engineer?

Relevance engineers are professionals who focus on improving the quality and accuracy of search results, recommendations, and content ranking systems. They work with data, algorithms, and user feedback to ensure that users receive the most useful and pertinent information in response to their queries. Their role often involves optimizing search engines, recommendation systems, and personalization algorithms across various digital platforms. Relevance engineers collaborate with data scientists, software engineers, and product managers to continually enhance user experience by delivering relevant and timely results.

How does a relevance engineer typically collaborate with data scientists and product teams to improve search results?

A Relevance Engineer works closely with data scientists to analyze search data, identify patterns, and experiment with algorithms that enhance the accuracy of search results. They also partner with product managers and UX teams to align technical improvements with user needs and business goals. This collaboration often involves regular cross-functional meetings, sharing insights from A/B tests, and iterating on features based on user feedback and performance metrics. Such teamwork ensures that search relevancy enhancements are both technically sound and user-centric.

What are the key skills and qualifications needed to thrive as a relevance engineer, and why are they important?

To thrive as a Relevance Engineer, you need expertise in information retrieval, machine learning, and data analysis, usually demonstrated by a degree in computer science or a related field. Familiarity with search technologies (like Elasticsearch or Solr), A/B testing platforms, and programming languages such as Python is typically required. Strong problem-solving skills, collaboration, and effective communication help individuals stand out in this role. These competencies ensure that search and recommendation systems deliver accurate, user-focused results, directly impacting user satisfaction and business outcomes.

What is the difference between Relevance vs Content Strategist?

AspectRelevanceContent Strategist
Required CredentialsTypically a degree in marketing, communications, or related fieldSimilar credentials, often with additional specialization in content marketing or digital media
Work EnvironmentMarketing teams, digital agencies, media companiesContent marketing teams, digital agencies, media organizations
Employer & Industry UsageUsed across various industries to assess content relevancePrimarily in marketing, advertising, and media sectors
Search & Comparison IntentPeople compare relevance to content strategists to understand roles in content planningOften compared to relevance to clarify scope of content planning vs. content evaluation

Relevance focuses on evaluating how well content or information aligns with user needs, while a Content Strategist develops and manages content plans to meet marketing goals. Both roles overlap in content creation and digital marketing but differ in their primary focus: relevance is about assessment, and content strategists about planning and execution.

What is a relevant job?

A relevant job is one that aligns with a person's skills, experience, and career goals. It typically matches their qualifications and interests, making it suitable for their professional development and job search objectives.
More about Relevance jobs
Infographic showing various Relevance job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 24% Part Time, and 1% Contract. Highlights an 66% Physical, 3% Hybrid, and 31% Remote job distribution, with an average salary of $96,278 per year, or $46.3 per hour.

Relevance Strategist

VaynerMedia LLC

New York, NY • On-site

$132K - $171K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago


Job description

VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Overall Purpose
Strategy provides a crucial perspective on business dynamics and relevance.
We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, platform trends, cultural shifts, and tech innovations that inform our strategic recommendations.
Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop relevance strategies, and plan for attention. You won't be writing 80-page decks that sit on a shelf. You will be the signals engine that translates real-time human behavior into business growth.
We are in the know on consumer relevance, what's emerging (trends, conversations, influencers, new competitors, vernacular, how it's all showing up on platforms), and have an intuitive sense for how to authentically use these signals as meaningful, actionable inputs for social content.
KEY AREAS OF RESPONSIBILITY
  • Mine, prioritize, and translate signals every day-advising on hard working/emerging strategies in social for underpriced attention; what to pay attention to
    • Decode social trends, subcultures, movements in culture at large, among specific audiences and in specific verticals - with distinct focus on things emerging and shaping culture to ensure work is resonating with more audiences
    • First to know about any updates platforms roll-out and how they affect the work and/or open up opportunities for the brand; can go very deep, in journalistic fashion, into specific culture niche segments to surface relevant insights
    • Own any breaking news alerts / real-time opportunities ad hoc
    • Listen, mine comments to uncover opportunities and identify the patterns and multiple ways in that speak the language of the consumers
  • Conduct social listening and content audits. Understand and leverage various native platforms, research, and data tools to bring consumers to life in inspiring ways for creatives to ideate.
  • Analyze in-market creative and collaborate with the creative team to drive real-time optimizations based in in-market creative performance data - helping teams analyze, ideate, and make effective content and understand the post-mortem performance dynamics
  • Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight
  • Develop and deliver cohesive analyses and presentations, both internally and externally
  • Supports strategy leads with the relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies.

EXPERIENCE/KNOWLEDGE REQUIRED
  • 1-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development.
  • High level of curiosity to go deep on context and nuances, subcultures and specific niche topics.
  • Promising ability to think strategically, with a balanced analytical and creative approach.
  • Familiarity reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights.
  • Collaborative and able to work with different disciplines, internal and external to achieve desired outcomes.
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.
VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
  • Exact compensation may vary based on skills, experience, and location.
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits

Base Salary
$65,000-$75,000 USD