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Relations Director Jobs (NOW HIRING)

If you have a skill for selling and a passion for connecting people to amazing places to call home, we would like to invite you to apply for the Community Relations Director (Sales and Marketing ...

Community Relations Director

Kent, WA · On-site

$31.25 - $33.75/hr

If you have a skill for selling and a passion for connecting people to amazing places to call home, we would like to invite you to apply for the Community Relations Director (Sales and Marketing ...

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Relations Director information

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$39K

$100.9K

$173.5K

How much do relations director jobs pay per year?

As of Jul 8, 2026, the average yearly pay for relations director in the United States is $100,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a Relations Director do?

A Relations Director is responsible for managing and enhancing an organization's relationships with key stakeholders, such as clients, partners, the public, or the media. Their duties often include developing communication strategies, overseeing public relations campaigns, and addressing stakeholder concerns. They work to maintain a positive image of the organization and ensure effective communication channels are in place. Depending on the organization, a Relations Director may focus on public relations, investor relations, or community relations.

Is PR a high paying job?

Public Relations (PR) roles, including senior positions like Relations Director, tend to have higher salaries compared to entry-level roles, with compensation varying based on industry, location, and experience. Senior PR professionals often earn six-figure salaries, especially in large organizations or agencies, and may receive bonuses or other benefits. However, pay scales can differ widely depending on the specific role and employer.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media relations directors, media executives, and high-level public relations managers often earn $150,000 or more annually. These positions typically require extensive experience, strong industry networks, and skills in strategic communication, negotiation, and media management.

What jobs make around $100,000 a year?

For a Relations Director, annual salaries around $100,000 are common in senior management roles such as corporate communications, public relations managers, and senior account executives. These positions often require strong leadership skills, industry experience, and sometimes advanced certifications, with salaries varying by industry and location.

What does a director of relations do?

A director of relations oversees an organization's relationships with key stakeholders, such as clients, partners, and community members. They develop strategies to enhance communication, manage public image, and foster collaboration, often leading teams and utilizing communication tools to achieve organizational goals.

How does a Relations Director typically collaborate with other departments to achieve organizational goals?

A Relations Director often works cross-functionally, regularly partnering with departments such as marketing, communications, human resources, and executive leadership. Their role involves aligning messaging, managing stakeholder expectations, and ensuring that public relations strategies support broader organizational objectives. Effective collaboration is key, as the Relations Director may lead interdepartmental meetings, coordinate crisis communications, and provide guidance on stakeholder engagement. This cross-departmental teamwork helps maintain a unified organizational voice and fosters a cohesive approach to building and maintaining relationships.

What is the difference between Relations Director vs Public Relations Manager?

AspectRelations DirectorPublic Relations Manager
Required CredentialsBachelor's degree in communications, marketing, or related field; often requires 7+ years experienceBachelor's degree in communications, marketing, or related field; typically 3-5 years experience
Work EnvironmentStrategic leadership in corporate or organizational settings, overseeing teams and long-term relationsMedia-focused, managing press releases, media outreach, and public image campaigns
Employer & Industry UsageUsed in large corporations, nonprofits, and government agenciesCommon in companies, PR agencies, and media organizations

The Relations Director and Public Relations Manager roles both focus on managing external communications, but the Relations Director typically handles broader strategic relationships and internal stakeholder management, while the Public Relations Manager concentrates on media relations and public image campaigns. The Relations Director usually has more experience and a higher level of responsibility, overseeing teams and long-term strategies.

What are the key skills and qualifications needed to thrive as a Relations Director, and why are they important?

To thrive as a Relations Director, you need a solid background in public relations, communications, or business, often supported by a relevant degree and extensive experience in stakeholder management. Familiarity with media monitoring tools, customer relationship management (CRM) systems, and data analytics platforms is typically expected. Exceptional interpersonal skills, strategic thinking, and the ability to lead teams are crucial soft skills for success in this role. These competencies enable a Relations Director to build strong partnerships, manage an organization’s reputation, and effectively align communication strategies with business objectives.
What cities are hiring for Relations Director jobs? Cities with the most Relations Director job openings:
What are the most commonly searched types of Relations jobs? The most popular types of Relations jobs are:
What states have the most Relations Director jobs? States with the most job openings for Relations Director jobs include:
Infographic showing various Relations Director job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $100,880 per year, or $48.5 per hour.

COMMUNITY RELATIONS DIRECTOR

Liberty Frontida Inc

Fond Du Lac, WI

$50K - $60K/yr

Other

Posted 13 days ago


Job description

Description

POSITION: Community Relations Director 

REPORTS TO: Executive Director/House Manager 

JOB SUMMARY: The Community Relations Director role is responsible for driving occupancy through strategic marketing initiatives and cultivating strong relationships with potential residents and their families while promoting the company and Brand. 

DUTIES:

The Community Relations Director position will be responsible for the below job duties including but not limited to: 

  • Develop and maintain brand standards and guidelines for Frontida Assisted Living, Frontida Management Group and their respective clients. 
  • Develop and implement comprehensive sales strategies to attract potential residents to our assisted living community.
  • Conduct market research to identify target demographics and assess competitor offerings.
  • Assist in developing compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.
  • Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.
  • Coordinate and participate in community events, workshops, and seminars to raise awareness of our assisted living community and establish our presence in the surrounding community.
  • Conduct tours of the community for prospective residents and their families, highlighting the amenities and services we offer.
  • Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.
  • Report on the performance and efficiency of campaigns to assist with the development of key performance indicators and benchmarks.
  • Work with the Executive Directors to train team members on answering the phone, taking complete messages, customer service, touring prospects, and preparing the community for tours. 
  • Clearly and accurately explain income qualifying process and service level assessment process. 
  • On a weekly basis conduct follow-up phone calls to those on the active inquiry list. 
  • Maintain the inquiry lead tracking system. 
  • Complete the weekly sales report with accuracy and provide to the Regional Sales Director as scheduled. 
  • Meet regularly with the Executive Directors to support increasing occupancy and maintain a waiting list for available suites; identify potential move-outs and identify individuals in the tracking system or on the wait list who may be appropriate for the anticipated available suite. 
  • Develop and implement internal and external events to build community awareness. 
  • Drive and support the move-in process in coordination with the Executive Director and Nurse. 
  • Manage the supply of community marketing materials and notify the Marketing Director when supplies begin to run low. 
  • Identify and recommend advertising opportunities for communities. 
  • Assist the Regional Director of Sales in the formulation of the annual marketing budgets. 
  • Accountable to maintain projected budget for assigned communities. 
  • In cooperation with the Regional Director of Sales, develop and implement a strategic marketing plan, to include the quarterly sales plans and competitive analysis. 
  • Establish and maintain open and effective communication with residents, families, employees, owners, supervisor and other members of the management team. 
  • Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises. 
  • Ensure model rooms are completely staged and ready to tour within 2 days of turning over rooms. 

FIRST IMPRESSIONS 

  • Communicates with maintenance/environmental departments at each community for room readiness. 
  • Monitor community first impressions and cleanliness throughout, including landscaping and exterior. 
  • Recommend capital improvements and non-routine projects at communities annually and ongoing  
  • Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises.

In addition to my duties as outlined above, the Marketing Director must uphold Frontida's values in day-to-day activities:  

  • Tell the Truth
  • Work Hard
  • Follow the Rules
  • Love Others
  • Have Fun
  • Build Trust

Receipt and Acknowledgement: I acknowledge and understand that: Receipt of the job description does not imply, nor create a promise of employment, nor an employment contract of any kind, and that my employment is at-will. The job description provides a general summary of the position in which I am employed, that the contents of this job description are essential functions, and I can perform these functions with or without accommodations. I further understand that is my responsibility to inform my supervisor any time that I am unable to perform these functions. Job duties, tasks, work hours and work requirements may be changed at any time. I have read and understand this job description and agree to abide by all duties as stated. 

_________________________________ __________________________

Employee Signature Date

Requirements

QUALIFICATIONS: Previous experience in marketing and sales as it relates to increasing brand awareness and lead generation across multiple markets preferred. Strong written and verbal communication skills and the ability to relate to the public, residents, families, team members, peers, and other professionals appropriately. Ability to maintain accurate sales-related records, content management systems and provide information as requested/required. Excellent analytical skills and data analysis with a strong knowledge of marketing and analytics tools, such Google Analytics, CRM systems (e.g., Alis), etc. Experience working with external agencies and vendors to execute marketing programs. Strong prioritization, organization, and project management skills. Ability to work flexible hours and travel to meet the requirements of the job.

PHYSICAL REQUIREMENTS:

  • Prolonged periods of standing, walking, and sitting.
  • Must be able to lift up to 15 pounds at a time. 
  • Must be able to commute to locations as needed which may require prolong driving at times.Â