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Radio Advertising Sales Jobs (NOW HIRING)

Pillar Ministries

Multimedia Account Executive

Aurora, CO · On-site +1

$50K - $100K/yr

This combination allows our sales team to deliver integrated advertising campaigns that blend cutting‑edge digital marketing with the trusted reach and community impact of leading radio brands.

ProActivate

General Sales Manager

Dallas, TX · On-site

Our client is dedicated to helping businesses grow through effective local radio advertising ... Location : DFW Metropolitan Area Our client is seeking a dynamic and experienced General Sales ...

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Radio Advertising Sales information

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$69K

How much do radio advertising sales jobs pay per year?

As of Aug 19, 2026, the average yearly pay for radio advertising sales in the United States is $58,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $64,500.00 per year, depending on experience, location, and employer.

What is radio advertising sales?

Radio advertising sales involves selling commercial airtime on radio stations to businesses and organizations. Sales representatives work with clients to create advertising campaigns that reach their target audience through radio broadcasts. They are responsible for identifying potential clients, presenting advertising options, negotiating rates, and ensuring client satisfaction. The goal is to help businesses effectively promote their products or services while generating revenue for the radio station.

What are some typical challenges faced in a radio advertising sales role, and how can they be addressed?

Radio Advertising Sales professionals often encounter challenges such as reaching decision-makers, handling objections about radio's effectiveness compared to digital media, and meeting sales quotas in competitive markets. Building strong relationships with clients, staying informed about audience data, and presenting creative advertising solutions can help overcome these obstacles. Successful salespeople also collaborate closely with programming and production teams to craft campaigns that stand out and deliver measurable results for clients.

What are the key skills and qualifications needed to thrive as a radio advertising sales professional, and why are they important?

To thrive in Radio Advertising Sales, you need strong sales acumen, knowledge of marketing principles, and ideally a background in communications or business. Familiarity with CRM software, media planning tools, and radio traffic systems is commonly required. Exceptional interpersonal skills, persuasive communication, and resilience help professionals build client relationships and close deals. These competencies drive revenue growth and ensure effective client partnerships in the competitive advertising industry.

What is the difference between Radio Advertising Sales vs Digital Advertising Sales?

AspectRadio Advertising SalesDigital Advertising Sales
Required CredentialsSales experience, communication skills, sometimes marketing or media backgroundSales experience, digital marketing knowledge, analytics skills
Work EnvironmentRadio stations, media agencies, advertising firmsOnline platforms, digital agencies, media companies
Industry UsageTraditional media, local and national advertisingOnline, social media, programmatic advertising

Radio Advertising Sales focuses on selling advertising spots on radio stations, emphasizing traditional media channels. Digital Advertising Sales involves selling online ad space across digital platforms, requiring familiarity with digital marketing tools. Both roles involve client relationship management and sales skills but differ in media type and technical knowledge.

How much do radio advertising salespeople make?

Radio advertising salespeople typically earn a median annual salary of around $50,000 to $70,000, with additional commissions based on sales performance. Experienced salespeople or those working in larger markets can earn over $100,000 annually. Compensation often includes base pay plus commission, and success depends on sales skills and client relationships.
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What cities are hiring for Radio Advertising Sales jobs?

Cities with the most Radio Advertising Sales job openings:

What states have the most Radio Advertising Sales jobs?

States with the most job openings for Radio Advertising Sales jobs include:

What job categories do people searching Radio Advertising Sales jobs look for?

The top searched job categories for Radio Advertising Sales jobs are:

Radio Advertising Sales jobs near you
Infographic showing various Radio Advertising Sales job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $58,999 per year, or $28.4 per hour.

General Sales Manager - Atlanta Radio

Cox Media Group

Atlanta, GA • On-site

Full-time

Re-posted 22 days ago

Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

Location: GA-Atlanta
Job Title: General Sales Manager - Atlanta Radio
Position Overview
Atlanta Radio is looking for a General Sales Manager to join the team!
At Cox Media Group (CMG), our team consists of top talent and high performers. We are united in the approach of competing with our products and winning with our people.
The successful candidate for the General Sales Manager (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders. They are together developing creative advertising campaigns that can be executed seamlessly across multiple media platforms. In turn creating success for our customers, business results.
The GSM, will have a significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom designed and provide a sufficient return on investment for clients. The GSM will lead client meetings, sales meetings, market events, including the development of advertising seminars and b2b marketing strategies. While most of their attention will be working with the advertising sales team and advertisers, the GSM will partner with the Local Programming team. They are together developing effective marketing campaigns for our top-rated radio stations. The ideal candidate will have a proven track record of leading integrated campaign development, collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. Successful background in recruitment and management of talented account executives is preferred.
Essential Duties and Responsibilities
  • Coach, lead, and inspire the sales team to surpass business goals
  • Integrated Marketing and Sales Advocate
  • Establish and execute a revenue strategy that maximizes our assets and revenue potential
  • Achieve revenue goals through the development and supervision of the CMG sales team
  • Develop advertising campaigns designed around advertiser needs and objectives executed across multiple media platforms
  • Develop strategy, design, and activation plan of advertiser events and promotions
  • Responsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser results
  • Exercise independent judgment to allocate resources to programs that are likely to yield the best results
  • Partner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activities
  • Lead the creative process, brainstorming, and design of campaigns
  • Develop insights and strategies through consumer research
  • Drive critical thinking on brand and product strategy
  • Drive new business development on all platforms

Minimum Qualifications
  • Must have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales
  • Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platforms
  • Must have a strong track record of developing strategic priorities, action plans, and a track record of achieving results
  • Proven understanding of the competitive media landscape
  • Highly successful at leading collaboration and leading cross-departmental processes
  • Proven success in creating integrated marketing concepts and campaigns across multiple media platforms
  • Experienced problem solver; brainstorming and marketing strategy facilitation a plus
  • Strong relationships and networking skills are a must
  • Must have a valid driver's license with clean driving record

Preferred Qualifications
  • Bachelor's degree preferred, equivalent work experience, and abilities considered
  • Successful background in recruitment and management of talented account executives is preferred

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Req #: 2248 #LI-Onsite
CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.
At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.
If you are currently a CMG employee, please log into THRIVE to access our internal career center.

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