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Public Relations Jobs in Reston, VA (NOW HIRING)

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Public Relations information

See Reston, VA salary details

$35.9K

$87K

$139.4K

How much do public relations jobs pay per year?

As of Sep 6, 2026, the average yearly pay for public relations in Reston, VA is $87,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $101,400.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.

What are the most commonly searched types of Public Relations jobs in Reston, VA?

The most popular types of Public Relations jobs in Reston, VA are:

What are popular job titles related to Public Relations jobs in Reston, VA?

For Public Relations jobs in Reston, VA, the most frequently searched job titles are:

What cities near Reston, VA are hiring for Public Relations jobs?

Cities near Reston, VA with the most Public Relations job openings:

Infographic showing various Public Relations job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $87,000 per year, or $41.8 per hour.

Communications Specialist - Public Relations

Dlapiper

Reston, VA • Hybrid

$34.09 - $53.17/hr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 17 days ago


Key responsibilities

  • Help create and implement media relations strategies to enhance the firm's visibility with legal and business audiences.

  • Collaborate with attorneys and colleagues to develop storylines promoting the firm's practice areas, attorneys, and achievements.

  • Proactively pitch story ideas, news releases, and commentary to secure media placements in relevant outlets.


DLA Piper rating

8.4

Company rating: 8.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

14th of 35 rated law firms


Job description

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

Summary

As a Communications Specialist (Public Relations), you will play an important role in promoting the firm's brand through targeted media relations and public relations efforts. The role requires a proactive and results-oriented individual with a deep understanding of the media landscape and a proven track record in building relationships with journalists and media outlets.


Location

This position can sit in any of our US offices and offers a hybrid work schedule.
Responsibilities

  • Help create and implement comprehensive media relations strategies that align with firm goals and enhance its visibility with legal and business audiences.

  • Collaborate with the attorneys and Communications, Marketing and Business Development colleagues to develop storylines that promote the firm's practice areas, attorneys, and significant achievements.

  • Proactively pitch story ideas, news releases, and commentary to secure media placements in relevant outlets.

  • Maintain media relationships and be aware of changes in media landscape.

  • Other duties or projects as assigned.


Desired Skills

Proactive, strategic thinker with a passion for storytelling and understanding of the legal industry. Proven track record of successfully securing media coverage and building relationships with journalists. Excellent writing, editing, and verbal communications skills, with the ability to convey complex concepts clearly and engagingly. Strong organizational skills and the ability to manage multiple projects and deadlines effectively. Proficiency in media monitoring tools. Ability to work West Coast hours preferred but not mandatory.

Minimum Education

  • Bachelor's degree in Public Relations, Marketing, Communications, Journalism, or related field.

Minimum Years of Experience

  • 5 years' experience in Marketing, Public relations, Journalism, or similar field.


Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

  • Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

  • Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

  • Provide timely, accurate, and quality work product.

  • Successfully meet deadlines, expectations, and perform work duties as required.

  • Foster positive work relationships.

  • Comply with all firm policies and practices.

  • Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

  • Ability to work under pressure and manage competing demands in a fast-paced environment.

  • Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.


Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm's discretion in the future.
Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Applicants must apply directly online instead of sending application materials via email.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.

Agency applications will not be considered.

No immigration sponsorship is available for this position.
The firm's expected hiring range for this position is $34.09 - $53.17 per hour depending on the candidate's geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with applicable laws.

The compensation offered for employment will also be dependent on other factors including the candidate's experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm's direction and in accordance with applicable policy and law.

#LI-GB1
#LI-Hybrid

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Job applicant poster viewing center.


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About DLA Piper

Sourced by ZipRecruiter

DLA Piper is one of the largest business law firms in the world and one of the most recognized law firm brands globally. Since our firms founding, we have established ourselves as an innovative and entrepreneurial firm that is deeply committed to our global core values of people, clients and community. In fact, it is the individual members of the DLA Piper teamthe combination of talented lawyers and business professionals working togetherthat define our success and drive our growth.

Industry

Legal services

Company size

5,001 - 10,000 Employees

Headquarters location

City of London, Greater London, GB