ZipRecruiter

Log In

1

Public Relations Jobs in Reston, VA (NOW HIRING)

Rumble

Director of Public Relations

Washington, DC · On-site +1

$172K - $194K/yr

As Director of Public Relations, you will operate at the center of a complex communications ecosystem, bringing together B2C product storytelling, B2B positioning, and investor-facing narratives. You ...

next page

Showing results 1-20

All JobsPublic Relations JobsPublic Relations Jobs in Reston, VA

Public Relations information

See Reston, VA salary details

$36K

$87.2K

$139.7K

How much do public relations jobs pay per year?

As of Jul 26, 2026, the average yearly pay for public relations in Reston, VA is $87,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,700.00 and $101,600.00 per year, depending on experience, location, and employer.

What kind of jobs can a public relations degree get you?

A public relations degree can lead to roles such as public relations specialist, communications coordinator, media relations manager, or corporate communications director. These jobs involve managing an organization’s image, crafting press releases, and working with media, often requiring strong writing, interpersonal skills, and familiarity with media tools.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by Public Relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

Do PR people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, PR roles offer competitive pay compared to other communication fields. Entry-level positions tend to have lower salaries, while experienced PR managers and directors can earn higher compensation, often supplemented with bonuses and benefits.

What Is Public Relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a Public Relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What kind of jobs are in PR?

Public relations (PR) offers a variety of roles including PR specialist, media relations manager, communications coordinator, and corporate communications director. These jobs involve managing a company's image, writing press releases, coordinating media outreach, and developing communication strategies, often requiring strong writing, interpersonal, and media skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to maintain a positive reputation.
More about Public Relations jobs
What are the most commonly searched types of Public Relations jobs in Reston, VA? The most popular types of Public Relations jobs in Reston, VA are:
What are popular job titles related to Public Relations jobs in Reston, VA? For Public Relations jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Public Relations jobs in Reston, VA look for? The top searched job categories for Public Relations jobs in Reston, VA are:
What cities near Reston, VA are hiring for Public Relations jobs? Cities near Reston, VA with the most Public Relations job openings:
Public Relations jobs near you
Infographic showing various Public Relations job openings in Reston, VA as of July 2026, with employment types broken down into 100% Part Time. Highlights an 100% In-person job distribution, with an average salary of $87,161 per year, or $41.9 per hour.
Public Relations Manager

Public Relations Manager

Holland & Knight

Washington, DC

$146K - $219K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Holland & Knight rating

8.3

Company rating: 8.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

16th of 34 rated law firms

Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position can be based out of one of the Firm's offices: Atlanta, Austin, Dallas, Denver, Nashville, Portland, Seattle or Washington, D.C.

Description:

The Public Relations Manager serves as part of Holland & Knight's public relations team, providing support for firmwide external communications. Responsible for developing and implementing public relations strategies to raise the profile of the Firm and protect and enhance its reputation and brand. This position reports to the Director of Public Relations.

Key Responsibilities Include:

  • Oversees an integrated communications and public relations strategy seeking positive placements in a variety of media outlets that enhance the reputation and business development goals of the Firm and its attorneys. The successful candidate will develop a thorough understanding of the Firm's industry/practice areas and communications needs.
  • Develops and maintains strong relationships with the media. Fields inquiries from outside media and coordinates with attorneys on responses and interviews.
  • Works closely with industry/practice marketers and industry/practice group leaders to develop and execute public relations plans that support business development goals.
  • Proactively researches, identifies, pitches and secures media opportunities for attorneys. Researches and drafts attorney talking points for media interviews and assists with attorney media training when needed.
  • Researches and places attorney-authored articles in targeted journals and publications.
  • Prepares, drafts and edits certain awards submissions for the Firm, practicegroups and attorneys.
  • Drafts, edits and distributes press releases for new lateral partner hires, awards, events, rankings, deals/cases and other topics as appropriate.
  • Assists with firmwide crisis communications.
  • Serves as a liaison and provides insight to the Firm's outside public relations agency.
  • Special projects and additional duties as assigned.

Qualifications:

  • At least 5 - 7 years of experience in communications, public relations or marketing roles, preferably in a professional services environment or PR agency.
  • Excellent written and verbal communications skills.
  • Strong organizational and project management skills; detail oriented.
  • Performs well under pressure in a fast-paced, deadline-driven environment.
  • Ability to work independently as well as with a team.
  • Solid experience pitching stories to the media.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Minimum Education:

  • Bachelor's degree required.Major in communications, journalism or public relations preferred.

This position may be filled in District of Columbia. The base salary range for this position is listed below. These ranges may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

  • District of Columbia - $146,000 - $219,000/yr
  • Washington - $134,000 - $201,000/yr
  • Colorado - $122,000 - $182,000/yr

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact ApplicantAccommodations@hklaw.com.

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP's privacy policies.

What Holland & Knight employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply