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Public Relations Manager Jobs in Reston, VA (NOW HIRING)

Baker Botts

Public Relations Manager

Washington, DC · On-site

ABOUT THE ROLE The Public Relations Manager is responsible for developing and executing strategic media relations initiatives that enhance the visibility and reputation of Baker Botts across key ...

Agent So Fearth

Public Relations Assistant

Washington, DC · On-site

$20 - $28/hr

This position is ideal for individuals looking to launch their career in public relations, communications, marketing, or brand management. Key Responsibilities * Assist with the development and ...

GDR Defense

Public Relations Specialist

Bethesda, MD · On-site

Public Relations Specialist Location: Walter Reed National Military Medical Center, Bethesda ... The specialist will develop communication strategies, manage media and stakeholder engagement ...

Artemis Arc

Public Relations Specialist

Bethesda, MD · On-site

This role leads strategic communication initiatives and manages high-impact public affairs projects ... The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ...

Artemis Arc

Public Relations Specialist

Bethesda, MD · On-site

This role leads strategic communication initiatives and manages high-impact public affairs projects ... The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ...

Artemis Arc

Public Relations Specialist

Bethesda, MD

This role leads strategic communication initiatives and manages high-impact public affairs projects ... The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ...

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Public Relations Manager information

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$36K

$87.2K

$139.7K

How much do public relations manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for public relations manager in Reston, VA is $87,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,700.00 and $101,600.00 per year, depending on experience, location, and employer.

What does a public relations manager do?

A Public Relations Manager is responsible for managing the public image of an organization or individual. They create and implement communication strategies to promote positive media coverage and handle crisis situations that may arise. Their duties often include writing press releases, organizing events, cultivating relationships with journalists, and monitoring media trends to ensure the organization’s reputation is maintained or enhanced.

What does a public relations manager do?

A public relations (PR) manager maintains the public image of an organization or client. Their duties may include managing a creative team, writing press releases, working with advertising, answering questions for the media, and organizing fundraisers. A public relations fundraising manager works on particular fundraising campaigns. Someone in this job should be able to use social trends to promote company relations with the public.

What are the key skills and qualifications needed to thrive as a public relations manager, and why are they important?

To thrive as a Public Relations Manager, you need strong written and verbal communication skills, a background in public relations or communications, and often a bachelor’s degree in a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Outstanding interpersonal skills, crisis management abilities, and creativity set top performers apart in this role. These competencies are crucial for building a positive public image, managing communication strategies, and effectively navigating media relationships.

What are some common challenges public relations managers face when handling crisis communications, and how can they effectively address them?

Public Relations Managers often encounter challenges during crisis communications, such as rapidly evolving information, controlling the narrative, and managing stakeholder expectations. To address these, it's important to have a well-developed crisis communication plan, maintain transparency, and coordinate closely with internal teams to ensure messaging is clear and consistent. Building strong relationships with media contacts and being proactive rather than reactive can also help mitigate reputational damage. Effective PR Managers remain calm under pressure and prioritize timely, honest communication to preserve public trust.

Is a public relations manager a stressful job?

Public relations managers often face high-pressure situations, tight deadlines, and the need to manage multiple stakeholders, which can contribute to job stress. The role requires strong communication skills, crisis management abilities, and adaptability, making it potentially demanding but also rewarding for those comfortable with fast-paced environments.

Is public relations manager a high paying career?

Public relations managers typically earn a competitive salary that varies by industry, location, and experience level. According to industry data, the median annual salary for public relations managers is above the national average for many professions, with higher earnings possible for those with extensive experience or working in large organizations. Certifications in communication or management can also influence earning potential.
More about Public Relations Manager jobs

What are the most commonly searched types of Public Relations jobs in Reston, VA?

The most popular types of Public Relations jobs in Reston, VA are:

What job categories do people searching Public Relations Manager jobs in Reston, VA look for?

The top searched job categories for Public Relations Manager jobs in Reston, VA are:

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Public Relations Manager jobs near you
Infographic showing various Public Relations Manager job openings in Reston, VA as of August 2026, with employment types broken down into 98% Full Time, and 2% Part Time. Highlights an 90% In-person, 6% Hybrid, and 4% Remote job distribution, with an average salary of $87,161 per year, or $41.9 per hour.

Public Relations Manager

Washington, DC • On-site

Baker Botts
Law Firms • 1 - 5K employees
Learn more about Baker Bottsexternal

Full-time

Medical, Retirement, PTO

Re-posted 22 hours ago

Job description

ABOUT BAKER BOTTS
Baker Botts is a leading international law firm recognized for its deep understanding of the industries it serves. With offices across major global markets, the firm delivers sophisticated legal services while cultivating a collaborative, inclusive culture where both attorneys and professional staff contribute to client success and organizational excellence.
ABOUT THE ROLE
The Public Relations Manager is responsible for developing and executing strategic media relations initiatives that enhance the visibility and reputation of Baker Botts across key practice areas and geographies. This role is primarily focused on the firm's U.S. offices and will also collaborate closely with lawyers and communications professionals in international offices to ensure consistent, cross-border messaging.
This individual will lead media relations for the firm's Litigation and Tax departments, each of which includes highly ranked, market-leading practices in sectors such as energy, technology and renewables.
The ideal candidate will bring law firm experience and a strong network of media contacts in legal, business, energy, technology, and trade publications. They should be a strategic thinker and tactical executor who can navigate complex legal topics, quickly identify opportunities, and position firm lawyers and matters with high-value media.
WHAT YOU'LL DO
Primary Responsibilities
  • Create, schedule, and publish content for LinkedIn, Instagram, and X; maintain the firmwide social media calendar.
  • Design branded graphics and collaborate with Marketing & Brand to ensure visual consistency.
  • Promote earned media, press coverage, and firm achievements across social channels and the online newsroom.
  • Support attorneys with LinkedIn content and provide profile-development guidance.
  • Draft and Develop and implement proactive PR strategies in partnership with the Chief Marketing Officer and Senior Manager, Communications to elevate the firm's profile.
  • Manage national and trade media relations campaigns for Litigation and Tax practices.
  • Maintain strong, existing relationships with journalists at top-tier national, legal, energy and technology media outlets.
  • Identify, shape, and pitch compelling storylines and media opportunities related to client work, industry trends, legal matters, and firm developments.
  • Support and prepare lawyers for media interviews and public speaking opportunities.
  • Draft press releases, deal announcements, and media talking points; oversee distribution and reporting.
  • Monitor industry news and coverage for media opportunities and risks; respond quickly to breaking news with relevant firm insights.
  • Develop and maintain media lists and editorial calendars that align with the firm's strategic priorities.
  • Collaborate across departments and with international colleagues to support firmwide campaigns and initiatives.
  • Serve as a spokesperson when appropriate or assist firm leadership in responding to media inquiries.
  • Oversee relationships with external PR vendors and ensure quality deliverables and performance.
  • Evaluate media coverage and effectiveness of PR initiatives, and report metrics regularly.
  • Other duties as assigned.

WHAT YOU'LL BRING
Required
  • Bachelor's degree required.
  • Minimum of 7 years of experience in PR or media relations, with time at a law firm or professional services environment.
  • Must have strong media contacts in:
    • National business outlets
    • Legal publications
    • Energy and infrastructure press
    • Technology and IP trades
  • Excellent written, verbal, and interpersonal communication skills.
  • Deep understanding of law firm structure and the unique sensitivities of legal PR.
  • Proficiency in MS Office (Word, Outlook, Excel, PowerPoint).
  • Experience with media monitoring and PR platforms such as Meltwater, Roxhill, Cision, and Muck Rack strongly preferred.
  • Exceptional time management and organizational skills, with the ability to manage competing deadlines.
  • Ability to work independently, think critically, and handle sensitive or confidential information with discretion.
  • Willingness to work outside of standard business hours, including evenings or weekends, as needed.

SUCCESS IN THIS ROLE
Within the first 6-12 months, a high performer will have built trusted relationships with key lawyers, communications colleagues, and priority media contacts; developed and executed proactive media strategies for the Litigation and Tax departments; secured high-value coverage that elevates the firm's visibility in legal, business, energy, technology, and trade outlets; and established disciplined processes for tracking opportunities, measuring results, and responding quickly to time-sensitive media needs. Success in this role also requires sound judgment, discretion, strong writing, responsiveness, and the ability to translate complex legal and industry developments into compelling, reputation-enhancing stories.
HOW YOU'LL WORK
Extent of Contact
Internal:
  • Frequent interaction with Client Development team and firm leadership
  • High-touch collaboration with partners and attorneys across U.S. offices
  • Coordination with international lawyers and communications colleagues

External:
  • Extensive contact with journalists, editors, and PR industry contacts
  • Occasional coordination with vendors and consultants

Physical Requirements
  • Must be able to work at a computer and on the phone for extended periods.
  • Ability to lift up to 10 pounds.
  • Function effectively in a standard office environment.

Working Conditions and Environment
  • Standard office setting with a hybrid work schedule (minimum three days per week in the office).
  • Full-time role requiring a five-day workweek.
  • Occasional travel may be necessary.
  • Flexibility required to accommodate urgent media needs or time-sensitive opportunities.

COMPENSATION
Baker Botts L.L.P. offers a competitive total rewards package, including salary, health and welfare benefits, retirement savings, paid time off, and professional development support.
  • Washington DC Office: $170,000 - $200,000 annually
  • New York Office: $170,000 - $200,000 annually
  • California Offices: $170,000 - $200,000 annually

Actual compensation will be commensurate with experience, qualifications, and market conditions.
Baker Botts L.L.P. is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, gender, sex, age, religion, creed, national origin, citizenship, marital status, sexual orientation, disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other basis protected by federal, state, or local law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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