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Virtual Public Relations Jobs in Reston, VA (NOW HIRING)

Virtual panel interviews * Reports to: Media Relations Manager and supports the Communications leadership team * Preferred background: Candidates with nonprofit, association, public affairs ...

Coordinate and participate in virtual and in-person public meetings and community events with ... Bachelor's Degree in Communications/Public Relations, Marketing, Journalism, Urban Planning or a ...

Bachelor's Degree in Public Relations, Public Affairs, Journalism, or a related field. In lieu of a ... and or virtual communication, which may involve delivering presentations. The projected ...

... public affairs, advocacy, and community-focused initiatives. Their internal marketing and ... Virtual panel interview with communications leadership * Interview Timing: Week of 5/4 * This role ...

... public affairs, advocacy, and community-focused initiatives. Their internal marketing and ... Virtual panel interview with communications leadership * Interview Timing: Week of 5/4 * This role ...

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Virtual Public Relations information

See Reston, VA salary details

$35.9K

$87K

$139.4K

How much do virtual public relations jobs pay per year?

As of Aug 8, 2026, the average yearly pay for virtual public relations in Reston, VA is $87,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $101,400.00 per year, depending on experience, location, and employer.

What is a virtual public relations specialist?

Virtual Public Relations (PR) specialists are professionals who manage an organization’s public image, communications, and media relations remotely, often using digital tools and platforms. They handle press releases, social media, and crisis communications to promote a positive public perception without needing to be physically present at the office or events. Virtual PR specialists collaborate with clients, journalists, and stakeholders via email, video calls, and online platforms, making this role flexible and adaptable for remote work. Their responsibilities are similar to traditional PR professionals but are conducted entirely online, allowing them to serve clients regardless of location.

What is the difference between Virtual Public Relations vs Virtual Public Relations?

AspectVirtual Public RelationsVirtual Public Relations
CredentialsPublic Relations degree or related certificationPublic Relations degree or related certification
Work EnvironmentRemote, online communication with clients and mediaRemote, online communication with clients and media
Industry UsageCommonly used in marketing, corporate communications, and mediaCommonly used in marketing, corporate communications, and media
Search IntentPeople comparing PR roles or seeking remote PR jobsPeople comparing PR roles or seeking remote PR jobs

Virtual Public Relations involves managing a company's or individual's reputation remotely through online media, press releases, and media outreach. It requires strong communication skills and industry knowledge. The role is often used interchangeably with other PR roles, but the focus remains on remote, online engagement with media and stakeholders.

What are the key skills and qualifications needed to thrive as a virtual public relations specialist?

To thrive as a Virtual Public Relations Specialist, you need strong written and verbal communication skills, a background in communications or marketing, and experience with media relations. Familiarity with digital PR tools, social media management platforms, and analytics systems is typically required. Creativity, adaptability, and relationship-building are standout soft skills for managing brand reputation online. These skills are crucial for effectively promoting an organization's image, engaging digital audiences, and navigating the fast-paced virtual media landscape.

What does a virtual public relations specialist do?

As a Virtual Public Relations professional, you'll leverage digital tools such as email, video conferencing, and collaboration platforms to maintain strong client communications and build media relationships. Regular virtual meetings, prompt response times, and clear documentation are key to ensuring alignment with client goals and media outreach strategies. You'll also use online media monitoring and analytics tools to track coverage and measure campaign impact. Building trust and rapport remotely requires proactive communication and adaptability to different clients' preferred channels.
What are the most commonly searched types of Public Relations jobs in Reston, VA? The most popular types of Public Relations jobs in Reston, VA are:
What are popular job titles related to Virtual Public Relations jobs in Reston, VA? For Virtual Public Relations jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Virtual Public Relations jobs in Reston, VA look for? The top searched job categories for Virtual Public Relations jobs in Reston, VA are:
What cities near Reston, VA are hiring for Virtual Public Relations jobs? Cities near Reston, VA with the most Virtual Public Relations job openings:

Communications Specialist - Public Relations

Dlapiper

Reston, VA • Hybrid

$34.09 - $53.17/hr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 19 days ago


Job description

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

Summary

As a Communications Specialist (Public Relations), you will play an important role in promoting the firm's brand through targeted media relations and public relations efforts. The role requires a proactive and results-oriented individual with a deep understanding of the media landscape and a proven track record in building relationships with journalists and media outlets.


Location

This position can sit in any of our US offices and offers a hybrid work schedule.
Responsibilities

  • Help create and implement comprehensive media relations strategies that align with firm goals and enhance its visibility with legal and business audiences.

  • Collaborate with the attorneys and Communications, Marketing and Business Development colleagues to develop storylines that promote the firm's practice areas, attorneys, and significant achievements.

  • Proactively pitch story ideas, news releases, and commentary to secure media placements in relevant outlets.

  • Maintain media relationships and be aware of changes in media landscape.

  • Other duties or projects as assigned.


Desired Skills

Proactive, strategic thinker with a passion for storytelling and understanding of the legal industry. Proven track record of successfully securing media coverage and building relationships with journalists. Excellent writing, editing, and verbal communications skills, with the ability to convey complex concepts clearly and engagingly. Strong organizational skills and the ability to manage multiple projects and deadlines effectively. Proficiency in media monitoring tools. Ability to work West Coast hours preferred but not mandatory.

Minimum Education

  • Bachelor's degree in Public Relations, Marketing, Communications, Journalism, or related field.

Minimum Years of Experience

  • 5 years' experience in Marketing, Public relations, Journalism, or similar field.


Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

  • Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

  • Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

  • Provide timely, accurate, and quality work product.

  • Successfully meet deadlines, expectations, and perform work duties as required.

  • Foster positive work relationships.

  • Comply with all firm policies and practices.

  • Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

  • Ability to work under pressure and manage competing demands in a fast-paced environment.

  • Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.


Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm's discretion in the future.
Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Applicants must apply directly online instead of sending application materials via email.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.

Agency applications will not be considered.

No immigration sponsorship is available for this position.
The firm's expected hiring range for this position is $34.09 - $53.17 per hour depending on the candidate's geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with applicable laws.

The compensation offered for employment will also be dependent on other factors including the candidate's experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm's direction and in accordance with applicable policy and law.

#LI-GB1
#LI-Hybrid

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Job applicant poster viewing center.