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Public Relations Manager Jobs in Reston, VA (NOW HIRING)

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Public Relations Manager information

See Reston, VA salary details

$36K

$87.2K

$139.7K

How much do public relations manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for public relations manager in Reston, VA is $87,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,700.00 and $101,600.00 per year, depending on experience, location, and employer.

What are some common challenges public relations managers face when handling crisis communications, and how can they effectively address them?

Public Relations Managers often encounter challenges during crisis communications, such as rapidly evolving information, controlling the narrative, and managing stakeholder expectations. To address these, it's important to have a well-developed crisis communication plan, maintain transparency, and coordinate closely with internal teams to ensure messaging is clear and consistent. Building strong relationships with media contacts and being proactive rather than reactive can also help mitigate reputational damage. Effective PR Managers remain calm under pressure and prioritize timely, honest communication to preserve public trust.

What does a public relations manager do?

A Public Relations Manager is responsible for managing the public image of an organization or individual. They create and implement communication strategies to promote positive media coverage and handle crisis situations that may arise. Their duties often include writing press releases, organizing events, cultivating relationships with journalists, and monitoring media trends to ensure the organization’s reputation is maintained or enhanced.

Is a public relations manager a stressful job?

Public relations managers often face high-pressure situations, tight deadlines, and the need to manage multiple stakeholders, which can contribute to job stress. The role requires strong communication skills, crisis management abilities, and adaptability, making it potentially demanding but also rewarding for those comfortable with fast-paced environments.

What does a public relations manager do?

A public relations (PR) manager maintains the public image of an organization or client. Their duties may include managing a creative team, writing press releases, working with advertising, answering questions for the media, and organizing fundraisers. A public relations fundraising manager works on particular fundraising campaigns. Someone in this job should be able to use social trends to promote company relations with the public.

What are the key skills and qualifications needed to thrive as a public relations manager, and why are they important?

To thrive as a Public Relations Manager, you need strong written and verbal communication skills, a background in public relations or communications, and often a bachelor’s degree in a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Outstanding interpersonal skills, crisis management abilities, and creativity set top performers apart in this role. These competencies are crucial for building a positive public image, managing communication strategies, and effectively navigating media relationships.

Is public relations manager a high paying career?

Public relations managers typically earn higher-than-average salaries compared to many other communication roles, with median annual pay often exceeding $100,000 in many regions. Compensation varies based on experience, industry, and location, and advanced skills in strategic communication and media relations can lead to higher earnings.
More about Public Relations Manager jobs
What are the most commonly searched types of Public Relations jobs in Reston, VA? The most popular types of Public Relations jobs in Reston, VA are:
What job categories do people searching Public Relations Manager jobs in Reston, VA look for? The top searched job categories for Public Relations Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Public Relations Manager jobs? Cities near Reston, VA with the most Public Relations Manager job openings:
Public Relations Manager jobs near you
Infographic showing various Public Relations Manager job openings in Reston, VA as of August 2026, with employment types broken down into 98% Full Time, and 2% Part Time. Highlights an 89% In-person, 7% Hybrid, and 4% Remote job distribution, with an average salary of $87,161 per year, or $41.9 per hour.

Public Relations Specialist - Journeyman

Red Carrot

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 hours ago

Job description

Public Relations Specialist - Journeyman
Level: Journeyman  |  Work Location: On-Site – Arlington, VA
⚠ This position is contingent upon contract award.
ABOUT THE ROLE
Red Carrot is seeking a Journeyman Public Relations Specialist to support the customer's External Affairs office. This is a high-visibility role supporting strategic communications, media relations, conference planning, and stakeholder engagement on behalf of one of the nation's most critical federal agencies.
KEY RESPONSIBILITIES
  • Develop media engagement strategies for campaigns, announcements, and events including identifying target media outlets and reporters
  • Produce media clips and ad hoc analysis of print and online coverage to assess the effectiveness of customer outreach
  • Prepare media kits, releases, fact sheets, and responses to media inquiries
  • Support strategic communications planning for product rollouts and customer campaigns
  • Draft communication materials including talking points, social media content, web content, and leave-behind materials
  • Support conference and event planning including pre-event logistics, staffing plans, and after-action reports
  • Develop weekly and monthly media analysis reports
  • Facilitate stakeholder engagement and partnership outreach in support of customer campaigns
MINIMUM QUALIFICATIONS
  • BS/BA in Marketing, Public Relations, Communications, or related field
  • Minimum 5 years of demonstrated experience planning PR campaigns and working with client and project team members
  • Federal government communications experience strongly preferred
  • Must live in the local area; may be required to come into the Arlington, VA office as determined by leadership
  • Ability to obtain a DHS Fitness Determination

 

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

  • Training and Development – Tuition reimbursement and professional trainings for eligible employees.
  • Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
  • 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
  • Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
  • Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.

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