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How much do pr jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for pr in Reston, VA is $22.45, according to ZipRecruiter salary data. Most workers in this role earn between $17.02 and $26.78 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Public Relations (PR) Specialist, and why are they important?

To thrive as a Public Relations (PR) Specialist, you need excellent written and verbal communication skills, a bachelor's degree in communications, public relations, or a related field, and an understanding of media relations. Familiarity with media monitoring tools, content management systems, and social media platforms is typically required. Strong interpersonal skills, creativity, and crisis management abilities help professionals stand out in this role. These skills and qualities are crucial for building a positive public image, managing brand reputation, and effectively conveying key messages to diverse audiences.

What does a PR job do?

A PR (Public Relations) job involves managing a company's or individual's reputation by creating positive public images through media relations, press releases, and communication strategies. PR professionals often coordinate with media outlets, craft messaging, and monitor public perception to support organizational goals.

Is PR a good paying job?

Public relations (PR) professionals can earn a wide range of salaries depending on experience, location, and industry. Entry-level PR roles typically pay lower, while experienced specialists or managers can earn higher salaries, often supplemented with bonuses and benefits. Overall, PR can be a well-paying career for those with strong communication skills and industry expertise.

What are PR professionals?

PR professionals, or Public Relations specialists, are responsible for managing and maintaining the public image of organizations, companies, or individuals. They create and distribute press releases, handle media inquiries, and develop communication strategies to promote positive relationships with the public and the media. Their work involves crafting messaging, organizing events, and responding to crises to ensure their client or employer is portrayed favorably.

What are some common challenges faced by public relations professionals when managing multiple client accounts simultaneously?

Public relations professionals often juggle multiple client accounts, which can present challenges such as managing competing deadlines, customizing communication strategies for diverse industries, and maintaining strong client relationships. Time management and organizational skills are crucial for staying on top of media requests, campaign launches, and client updates. Collaborating closely with internal teams and clients helps ensure that all projects stay on track and client expectations are consistently met.

What are 7 types of PR?

Public relations (PR) professionals can specialize in various areas, including media relations, community relations, crisis communication, corporate communication, government affairs, investor relations, and digital or social media PR. Each type focuses on different strategies and channels to manage an organization's reputation and communication goals.

What kind of jobs are in PR?

Public relations (PR) jobs include roles such as PR specialist, media relations manager, communications coordinator, and corporate communications director. These positions involve managing a company's image, writing press releases, building media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.

What is the difference between Pr vs Public Relations Specialist?

AspectPrPublic Relations Specialist
Required CredentialsBachelor's degree in communications, marketing, or related field; often certifications like APRSame as Pr, including bachelor's degree and certifications
Work EnvironmentCorporate, agency, or nonprofit settings; media and communication focusSimilar environments; media relations and communication tasks
Employer & Industry UsageUsed broadly across industries for communication rolesCommonly used interchangeably with Pr in job listings
Search & Comparison IntentOften compared with Public Relations Specialist for job duties and qualificationsSame as Pr in search queries and career planning

Pr and Public Relations Specialist are often used interchangeably, with similar qualifications, work environments, and industry usage. Both roles focus on managing an organization's communication and media relations, making them closely related in the job market.

What are the most commonly searched types of Pr jobs in Reston, VA? The most popular types of Pr jobs in Reston, VA are:
What job categories do people searching Pr jobs in Reston, VA look for? The top searched job categories for Pr jobs in Reston, VA are:
What cities near Reston, VA are hiring for Pr jobs? Cities near Reston, VA with the most Pr job openings:
Pr jobs near you
Infographic showing various Pr job openings in Reston, VA as of July 2026, with employment types broken down into 74% Full Time, 15% Part Time, and 11% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $46,696 per year, or $22.4 per hour.
Public Relations Manager

Public Relations Manager

Holland & Knight

Washington, DC

$146K - $219K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Holland & Knight rating

8.3

Company rating: 8.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

16th of 34 rated law firms

Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position can be based out of one of the Firm's offices: Atlanta, Austin, Dallas, Denver, Nashville, Portland, Seattle or Washington, D.C.

Description:

The Public Relations Manager serves as part of Holland & Knight's public relations team, providing support for firmwide external communications. Responsible for developing and implementing public relations strategies to raise the profile of the Firm and protect and enhance its reputation and brand. This position reports to the Director of Public Relations.

Key Responsibilities Include:

  • Oversees an integrated communications and public relations strategy seeking positive placements in a variety of media outlets that enhance the reputation and business development goals of the Firm and its attorneys. The successful candidate will develop a thorough understanding of the Firm's industry/practice areas and communications needs.
  • Develops and maintains strong relationships with the media. Fields inquiries from outside media and coordinates with attorneys on responses and interviews.
  • Works closely with industry/practice marketers and industry/practice group leaders to develop and execute public relations plans that support business development goals.
  • Proactively researches, identifies, pitches and secures media opportunities for attorneys. Researches and drafts attorney talking points for media interviews and assists with attorney media training when needed.
  • Researches and places attorney-authored articles in targeted journals and publications.
  • Prepares, drafts and edits certain awards submissions for the Firm, practicegroups and attorneys.
  • Drafts, edits and distributes press releases for new lateral partner hires, awards, events, rankings, deals/cases and other topics as appropriate.
  • Assists with firmwide crisis communications.
  • Serves as a liaison and provides insight to the Firm's outside public relations agency.
  • Special projects and additional duties as assigned.

Qualifications:

  • At least 5 - 7 years of experience in communications, public relations or marketing roles, preferably in a professional services environment or PR agency.
  • Excellent written and verbal communications skills.
  • Strong organizational and project management skills; detail oriented.
  • Performs well under pressure in a fast-paced, deadline-driven environment.
  • Ability to work independently as well as with a team.
  • Solid experience pitching stories to the media.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Minimum Education:

  • Bachelor's degree required.Major in communications, journalism or public relations preferred.

This position may be filled in District of Columbia. The base salary range for this position is listed below. These ranges may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

  • District of Columbia - $146,000 - $219,000/yr
  • Washington - $134,000 - $201,000/yr
  • Colorado - $122,000 - $182,000/yr

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact ApplicantAccommodations@hklaw.com.

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP's privacy policies.

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