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Public Relations Jobs in Reston, VA (NOW HIRING)

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Senior Associate, Public Relations

Washington, DC · On-site

$80 - $95/hr

About Us RH Strategic is a well-established public relations agency with a robust client portfolio across technology, cybersecurity, healthcare, government, sustainability, and education industries.

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All JobsPublic Relations JobsPublic Relations Jobs in Reston, VA

Public Relations information

See Reston, VA salary details

$35.9K

$87K

$139.4K

How much do public relations jobs pay per year?

As of Sep 6, 2026, the average yearly pay for public relations in Reston, VA is $87,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $101,400.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Reston, VA?

The most popular types of Public Relations jobs in Reston, VA are:

What are popular job titles related to Public Relations jobs in Reston, VA?

For Public Relations jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Public Relations jobs in Reston, VA look for?

The top searched job categories for Public Relations jobs in Reston, VA are:

What cities near Reston, VA are hiring for Public Relations jobs?

Cities near Reston, VA with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $87,000 per year, or $41.8 per hour.

Public Relations Specialist - Journeyman

Red Carrot

Arlington, VA • On-site

$70 - $90/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

Job description

Public Relations Specialist - Journeyman Level: Journeyman | Work Location: On-Site – Arlington, VA

This position is contingent upon contract award.

ABOUT THE ROLE

Red Carrot is seeking a Journeyman Public Relations Specialist to support the customer's External Affairs office. This is a high-visibility role supporting strategic communications, media relations, conference planning, and stakeholder engagement on behalf of one of the nation's most critical federal agencies.

KEY RESPONSIBILITIES
  • Develop media engagement strategies for campaigns, announcements, and events including identifying target media outlets and reporters
  • Produce media clips and ad hoc analysis of print and online coverage to assess the effectiveness of customer outreach
  • Prepare media kits, releases, fact sheets, and responses to media inquiries
  • Support strategic communications planning for product rollouts and customer campaigns
  • Draft communication materials including talking points, social media content, web content, and leave-behind materials
  • Support conference and event planning including pre-event logistics, staffing plans, and after-action reports
  • Develop weekly and monthly media analysis reports
  • Facilitate stakeholder engagement and partnership outreach in support of customer campaigns
MINIMUM QUALIFICATIONS
  • BS/BA in Marketing, Public Relations, Communications, or related field
  • Minimum 5 years of demonstrated experience planning PR campaigns and working with client and project team members
  • Federal government communications experience strongly preferred
  • Must live in the local area; may be required to come into the Arlington, VA office as determined by leadership
  • Ability to obtain a DHS Fitness Determination
Benefits at Red Carrot
  • Training and Development – Tuition reimbursement and professional trainings for eligible employees.
  • Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.
  • 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.
  • Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.
  • Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.
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