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Programming Strategist Jobs (NOW HIRING)

Montclair State

Programming Director

Montclair, NJ · On-site

$145K - $160K/yr

Develop and implement a programming strategy balancing national PBS content with locally produced and acquired programming. * Plan and manage the station's broadcast and streaming schedules ...

NBCUniversal

Coordinator, Programming

Miami, FL · Hybrid

Coordinator, Program Scheduling The Coordinator, Program Scheduling, plays a key role in the execution of linear programming strategies for the networks Telemundo, Universo & Telexitos. Reporting to ...

NBCUniversal

Coordinator, Programming

Miami, FL · Hybrid

Coordinator, Program Scheduling The Coordinator, Program Scheduling, plays a key role in the execution of linear programming strategies for the networks Telemundo, Universo & Telexitos. Reporting to ...

NBCUniversal

Coordinator, Programming

Miami, FL · Hybrid

Coordinator, Program Scheduling The Coordinator, Program Scheduling, plays a key role in the execution of linear programming strategies for the networks Telemundo, Universo & Telexitos. Reporting to ...

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All JobsProgramming Strategist Jobs

Programming Strategist information

See salary details

$45K

$139.9K

$177.5K

How much do programming strategist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programming strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

How does a programming strategist typically collaborate with content creators and marketing teams to optimize scheduling and audience engagement?

Programming Strategists work closely with content creators to understand the strengths and target audiences of various programs, ensuring that scheduling decisions maximize viewership and retention. They also collaborate with marketing teams to coordinate promotional campaigns, align content launches with audience trends, and analyze performance data to make informed adjustments. This cross-functional teamwork is essential for crafting a programming lineup that not only attracts but also sustains audience interest in a competitive media landscape.

What are the key skills and qualifications needed to thrive as a programming strategist?

To thrive as a Programming Strategist, you need strong analytical skills, a solid background in media or content planning, and typically a degree in communications, marketing, or a related field. Familiarity with audience analytics tools, scheduling software, and data visualization platforms is important for making informed programming decisions. Creative thinking, collaboration, and clear communication are essential soft skills for developing engaging content strategies and working across teams. These skills ensure the creation and delivery of compelling, audience-driven programming that meets organizational objectives.

What is a programming strategist?

A Programming Strategist is a professional who develops and manages content schedules and strategies for television, radio, streaming platforms, or digital media. They analyze audience data, market trends, and competitive programming to maximize viewership and engagement. Their responsibilities often include coordinating with marketing, production, and sales teams to ensure the content lineup aligns with business goals. Programming Strategists play a key role in optimizing the timing and selection of shows or content to attract and retain target audiences.

What is the difference between Programming Strategist vs Software Developer?

AspectProgramming StrategistSoftware Developer
CredentialsBachelor's in Computer Science or related field; certifications like PMP or Agile certificationsBachelor's in Computer Science or related field; coding certifications
Work EnvironmentStrategic planning, project management, cross-team collaborationWriting, testing, and deploying code in development teams
Industry UsageTech companies, consulting firms, product teamsSoftware companies, startups, tech departments
Search & Comparison IntentUnderstanding strategic roles in tech projectsTechnical coding and development tasks

The Programming Strategist focuses on planning, aligning technical projects with business goals, and managing cross-functional teams. In contrast, a Software Developer primarily writes and tests code to build software products. While both roles require technical knowledge, the strategist emphasizes planning and coordination, whereas the developer concentrates on coding and implementation.

More about Programming Strategist jobs
What cities are hiring for Programming Strategist jobs? Cities with the most Programming Strategist job openings:
What states have the most Programming Strategist jobs? States with the most job openings for Programming Strategist jobs include:
What job categories do people searching Programming Strategist jobs look for? The top searched job categories for Programming Strategist jobs are:
Programming Strategist jobs near you
Infographic showing various Programming Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 13% Part Time, 1% Temporary, 4% Contract, and 1% Nights. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Promotion & Community Strategist - PBS Programming

WQED Multimedia

Pittsburgh, PA • On-site

$55K - $75K/yr

Full-time

Posted 23 days ago

Job description

Promotion & Community Strategist - PBS Programming
About the job
WQED Multimedia | Pittsburgh, PA (Hybrid)
Note: We have a strong preference for local candidates who can work in the office (hybrid) and be present in the community, but we are open to considering remote candidates who over-index on knowledge and passion for PBS programming and online community-building.
Reports to: Marketing Director
About WQED
WQED Multimedia is an iconic public media institution-one of America's original educational broadcasters. Today, we reach hundreds of thousands of neighbors across southwestern Pennsylvania through five broadcast television channels, streaming platforms, 24/7 classical radio, and education and community engagement programs.
This is a moment of real transformation. With major shifts in media consumption, the launch of new digital products like WQED+, the elimination of our federal funding, and growing demand for trusted, hopeful, local storytelling; WQED is evolving from a traditional broadcaster into a multi-platform community resource.
Joining WQED now means an opportunity to help shape how Pittsburgh connects through stories, culture, learning, and shared experiences-on air, online, and in person.
The Role
WQED is looking for a Content Promotion & Community Strategist to serve as the voice of the viewer and turn great PBS programming into moments people discover, talk about, and show up for - online and in real life.
You'll activate audiences by combining your instinct, data, and genuine love of PBS storytelling to shape how content is surfaced, promoted, and brought into community.
You'll help ensure that when the next Ken Burns film, Masterpiece drama, or science series premieres, it is wildly anticipated, watched heavily and connects viewers in conversation.
What You'll Focus On
Programming Intelligence → Marketing Activation
  • Track the PBS pipeline and identify high-potential premieres early.
  • Develop promotional angles and audience targets based on past trends.
  • Identify opportunities for hype moments, countdowns, and cross-channel amplification.
  • Shape positioning, messaging, and campaign timing, and collaborate with fellow marketing team members and cross-functional colleagues to bring to life.

WQED+ App Curation with Promotional Strategy
  • Plan hero carousel strategy and featured collections in collaboration with the production team.
  • Create fresh collection concepts for PBS programming and develop recurring, promotable themes.
  • Test positioning, sequencing, and promotional framing to increase streams and completion.
  • Balance national PBS tentpoles with Pittsburgh originals.

Programming-Led Email & Digital Promotion
  • Own the weekly "What to Watch" email.
  • Launch dedicated promotional sends for major premieres.
  • Provide PBS-related news and content for the monthly WQED email.
  • Segment by genre interest (drama, nature, history) and viewing behaviors.
  • Use performance data to refine subject lines, positioning, and send timing.

Build Genre-Based Communities - Online and In Person
  • Cultivate digital communities around:
    • Drama
    • Science/Nature
    • History
    • Other interest areas that you identify
  • Pilot watch prompts, polls, discussion moments and other interactive engagement tactics.
  • Collaborate with colleagues to:
    • Create genre-based meetups
    • Host screenings
    • Turn streaming passion into real-world connection

Turn Insights into Growth
  • Monitor streaming trends, genre flow, and drop-off patterns.
  • Identify opportunities to:
    • Increase app usage
    • Strengthen member retention
    • Support higher-tier giving
  • Share actionable insights with Marketing, Development, and Production.

You'll Thrive If You...
  • Love PBS programming and have strong opinions about it.
  • Get excited about tentpoles and how to build momentum around them.
  • Have a knack for building communities.
  • Are energized by experimentation and testing.
  • Believe trusted, hopeful storytelling deserves strong promotion.

Required Application Materials
Cover letter required. Please address the following two prompts:
  • Tell us what interests you about PBS programming.
  • Share specific examples of your community-building experience.

Concise, thoughtful responses are preferred. We value clarity and reflection over length.
Equal Employment Opportunity
WQED Multimedia is a fair and equal employer, providing access and opportunities to all applicants without regard to race, color, creed, religious beliefs, gender, gender identity, self-expression, sexual orientation, marital status, age, national origin, ethnicity, ancestry, citizenship, disability, medical condition, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law and as directed by the Equal Employment Opportunity Commission. WQED Multimedia provides equitable consideration for employment for qualified applicants with criminal histories in a manner consistent with relevant legal requirements. Qualified applicants with a disability or disabled veterans who are unable or limited in their ability to apply (as a result of their disability) have the right to request reasonable accommodation by emailing careers@wqed.org.

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