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Programmatic Sales Jobs in Florida (NOW HIRING)

While programmatic sales experience is essential, we welcome candidates who bring that expertise from various industries, including publishers, traditional media, or digital advertising. * The ...

VP, Programmatic - Lamark Media

Boca Raton, FL · On-site +1

$150K - $170K/yr

This role sits shoulder to shoulder with the sales team as the programmatic voice in new business and be a driving force behind how programmatic shows up across Lamark: for clients, for prospects ...

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing ... Bachelor's degree in sales, marketing, business, or equivalent professional experience preferred ...

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Programmatic Sales information

What is programmatic sales?

Programmatic sales refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process replaces traditional, manual methods of negotiating ad deals by leveraging platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs) to target specific audiences in real time. Programmatic sales can increase efficiency, improve targeting, and maximize return on investment for advertisers. It is widely used in digital advertising across display, video, mobile, and social media channels.

What are some common challenges faced in a Programmatic Sales role and how can they be addressed?

Professionals in Programmatic Sales often encounter challenges such as keeping up with rapidly evolving ad technologies, educating clients about the benefits of programmatic solutions, and managing complex data-driven campaigns. Successfully addressing these challenges involves continuous learning, clear communication with clients to build trust, and close collaboration with technical and account management teams. Staying updated on industry trends and leveraging analytics tools can also help maximize campaign effectiveness and client satisfaction.

What are the key skills and qualifications needed to thrive as a Programmatic Sales professional, and why are they important?

To thrive as a Programmatic Sales professional, you need a strong understanding of digital advertising, data analytics, and sales strategies, often supported by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google Analytics is typically required, along with experience in using programmatic ad tech. Excellent communication, negotiation, and relationship-building skills help professionals stand out in securing and managing client accounts. These skills and qualifications are crucial for driving revenue, optimizing campaign performance, and maintaining strong client partnerships in the rapidly evolving digital advertising landscape.

What is the difference between Programmatic Sales vs Digital Advertising Sales?

AspectProgrammatic SalesDigital Advertising Sales
CredentialsExperience in digital media, data analysis, and ad tech platformsExperience in media sales, client management, and advertising strategies
Work EnvironmentTech-driven, data-focused, often collaborative with ad tech teamsClient-facing, relationship management, sales-oriented
Industry UsagePrimarily in digital media, online advertising platformsBroader advertising industry, including digital and traditional media

Programmatic Sales focuses on automated digital ad buying using technology and data, while Digital Advertising Sales involves direct client relationships and traditional sales methods. Both roles require digital media knowledge but differ in approach and daily tasks.

What are popular job titles related to Programmatic Sales jobs in Florida? For Programmatic Sales jobs in Florida, the most frequently searched job titles are:
Infographic showing various Programmatic Sales job openings in Florida as of July 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Sales Director, AdTech

Illumin

Orlando, FL • On-site, Remote

Full-time

This job post has expired today. Applications are no longer accepted.


Job description

Who we are
At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.
We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what's possible in journey advertising.
Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.
Who We Need
Reporting to the RVP of Sales, we are hiring a Sales Director to join our team. In this role, you will take ownership of the full sales cycle and drive revenue by selling our managed services and self-serve solutions. You will seek out, connect with and secure prospects, following leads to close deals. You will focus on selling solutions, acquiring new clients, expanding relationships with existing ones, and collaborating with agencies and brands to build strategic partnerships that align with their business goals and deliver measurable results.
Please note that this is a remote opportunity selling into clients within the east coast. This job posting is for existing vacancy.
What's in It for You?
Impact. This is your opportunity to help redefine the AdTech industry by representing a highly respected product and well-known brand. With a platform that clients actively seek, you will craft impactful, solutions-driven strategies that meet the evolving needs of marketers and advertisers.
Unlimited Earnings. Enjoy the benefits of a highly competitive, uncapped commission structure with the unique ability to sell to clients multiple times. With ad agencies, every new logo represents new business development opportunities, allowing you to grow your pipeline and income exponentially.
Confidence. Represent a best-in-class product that stands out in the market for its innovation and measurable results. Our solutions are trusted for their ability to deliver flexible, omnichannel marketing campaigns, giving you the confidence to approach prospects with authenticity and pride.
Professional Growth. At illumin, we are committed to helping you grow and reach your full potential. This role offers a clear path for advancement, with the opportunity to become a Senior Account Executive, Director of Sales, and ultimately Vice President.
How You Will Make an Impact:
  • Own the end-to-end sales cycle. You will manage the entire sales process, including identifying, pitching, and closing deals with agencies and brands. You will sell illumin's powerful SaaS platform alongside our media offerings, presenting both managed services and self-serve solutions to meet diverse client needs.
  • Grow our reach. You will develop new business to meet sales quotas, targeting potential prospects and leveraging qualified leads from our pre-sales team. You will build, own, and expand a book of business, focusing on acquiring new clients and nurturing existing relationships across various industries.
  • Collaborate. You will work closely with our Account Managers and Product and Campaign Management teams to ensure seamless client onboarding and campaign execution.
  • Engage. You will use your knowledge of the ad tech ecosystem to provide prospects and clients with strategic insights and innovative solutions that enhance their digital strategies.

What You Bring:
  • The drive. You are results-driven and motivated to exceed sales targets. You are a proactive hunter passionate about seeking new opportunities and building relationships; you can identify client needs and recommend tailored solutions.
  • The industry experience. You have a proven track record of meeting or exceeding quotas in digital advertising sales, successfully managing sales cycles, and driving revenue with clients from small businesses to large organizations. You bring expertise in Real Time Bidding, programmatic, or ad network sales. You thrive in a hunter role and are proficient with tools such as Sales Navigator, ZoomInfo, and Salesloft. While programmatic sales experience is essential, we welcome candidates who bring that expertise from various industries, including publishers, traditional media, or digital advertising.
  • The technical proficiency. You are familiar with the digital media landscape and are adproficient with CRM tools. You are comfortable using MS Office. You can grasp complex technical details and translate them into valuable, easily understood client insights.
  • The communication skills. You have exceptional communication skills. You are naturally curious and can channel your inquisitiveness into asking probing questions that build connections, uncover true motivations, and lead to long-term relationships. You can create compelling pitch decks, conduct research to support business development and make engaging presentations.
  • The commitment to success. You can work both autonomously and collaboratively in a team-oriented environment. You are highly coachable and committed to personal growth, always looking for ways to improve and learn. You can balance multiple deals at different stages while maintaining attention to detail, always prioritizing the customer's objectives.
  • The flexibility. You can travel to client sites as needed. And are passionate about spending quality time with key accounts.

Compensation:
At illumin, we believe compensation should be transparent, fair, and reflective of both experience and impact. The base salary range for this role is $120,000-$140,000, with an expected first-year on-target earnings (OTE) of $180,000-$220,000.
Compensation is determined based on skills, experience, and the scope and complexity of the role. We value open conversations about compensation and are happy to discuss our approach at any stage of the hiring process.
What else should you know about us?
We are undergoing a transformative shift. We are embracing change and the opportunities that come with it, empowering every illumineer to innovate, experiment, and bring forward new ideas. Whether accessing new technology, restructuring workflows, or expanding your team, you will have full support if you can make the business case.
We are a broad and diverse team, but we all share a passion for success, a drive to do more, and a love of creating connections. We hire for talent and commitment and provide the guidelines and guidance to elevate skills, knowledge, and abilities across all areas. This is a place where proven methods meet bold ideas, offering opportunities to grow personally and professionally.
Apply Now
If you want to seize the opportunity to impact a company and influence an industry, and you have 70% of what we are looking for, apply now. We can't promise an interview, but we will consider your whole application.
What You Can Expect from Our Interview Process:
  • A virtual interview with a Talent Advisor will discuss your interest in the role and background. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
  • An interview with a member of the Regional Vice President to share your experience and learn more about illumin's sales approach and solutions.
  • An interview with the Senior Vice President, Sales.
  • A final interview with the VP Account Management and the VP, Sales Enablement.

Illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of color, Indigenous People of North America and the world, veterans, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.
We are committed to providing equitable opportunities in employment and to providing a workplace free from discrimination and harassment. We are equally committed to providing an inclusive and accessible workplace. If you require accommodations at any stage of the interview process, please email us at [email protected].
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