ZipRecruiter

Log In

1

Programmatic Publisher Jobs in Texas (NOW HIRING)

Smadex SLU

Creative Strategy Manager

Austin, TX · On-site

... in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of ... Exposure to leading global app publishers and media partners in the digital advertising industry.

Smadex SLU

Senior Data Scientist

Austin, TX · On-site

EVC). We are a fully transparent platform built with top technology, countless programmatic ... Exposure to leading global app publishers and media partners in the digital advertising industry.

Smadex SLU

Senior Data Scientist

Austin, TX · On-site

EVC). We are a fully transparent platform built with top technology, countless programmatic ... Exposure to leading global app publishers and media partners in the digital advertising industry.

Entravision Communications

News Editor TV

Mcallen, TX · On-site

... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...

Koddi

Senior Software Engineer - SSP

Fort Worth, TX

$117K - $154K/yr

Develop integrations with external advertising platforms, DSPs, publishers, exchanges, and ... Advertising technology (SSP, DSP, Ad Exchange, RTB, programmatic advertising, retail media, or ...

Smadex SLU

Ad Operations Analyst

Austin, TX · On-site

Minimum of 2 years of hands-on experience in programmatic media buying , mobile user acquisition ... Exposure to leading global app publishers and media partners in the digital advertising industry.

Smadex SLU

Campaign Analyst

Austin, TX · On-site

Minimum of 2 years of hands-on experience in programmatic media buying , mobile user acquisition ... Exposure to leading global app publishers and media partners in the digital advertising industry.

Townsquare Ignite

Digital Solutions Manager

Dallas, TX · On-site

... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...

Townsquare Ignite

Key Account Manager

Dallas, TX · On-site

As a large-scale digital content publisher, we collect valuable first-party data from our audience ... with programmatic, SEM, social, or multi-channel campaigns. * Strong attention to detail; able to ...

Townsquare Ignite

Digital Solutions Manager

Dallas, TX · On-site

... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...

next page

Showing results 1-20

All JobsProgrammatic Publisher JobsProgrammatic Publisher Jobs in Texas

Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Texas? For Programmatic Publisher jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Texas look for? The top searched job categories for Programmatic Publisher jobs in Texas are:
What cities in Texas are hiring for Programmatic Publisher jobs? Cities in Texas with the most Programmatic Publisher job openings:
Programmatic Publisher jobs near you

Creative Strategy Manager

Smadex SLU

Austin, TX • On-site

Full-time

Medical, Dental, Vision

Posted 21 days ago

Job description

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.

The Role:

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
 

Key Responsibilities

Creative Strategy & Insights (40%)

  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools. 
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)

  • Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers

Client Partnership (20%)

  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)

  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

What You Bring

Required:

  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority

Preferred:

  • Experience with programmatic advertising platforms
  • Gaming industry knowledge (especially mid-core and casual)
  • Familiarity with creative production workflows and timelines
  • Data visualization skills

Success Metrics

  • Reduction in creative-related delays for campaign launches
  • Increase in creative iteration velocity for HV accounts
  • Client satisfaction scores on creative insights and recommendations
  • Knowledge sharing metrics (playbooks created, teams trained, insights distributed)
Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work

Reward package:

  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.

Powered by JazzHR

wkEW6Ycu5X