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Programmatic Publisher Jobs in Dallas, TX (NOW HIRING)

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Familiarity with the Google Marketing Platform (Studio/CM360), Mediaocean, and various social/programmatic publishers and specs. * Leadership & Grit: Experience mentoring early career staff and the ...

You will partner closely with cross functional teams across programmatic, planning, activation ... Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete led channels ...

Senior Account Executive

Dallas, TX ยท On-site

$125K - $150K/yr

LoopMe's technology brings together advertisers and publishers to redefine brand advertising for ... Educating clients on the value and differentiation of our programmatic offering, including formats ...

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Programmatic Publisher information

See Dallas, TX salary details

$12

$29

$62

How much do programmatic publisher jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for programmatic publisher in Dallas, TX is $29.58, according to ZipRecruiter salary data. Most workers in this role earn between $22.84 and $33.99 per hour, depending on experience, location, and employer.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Dallas, TX? For Programmatic Publisher jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Dallas, TX look for? The top searched job categories for Programmatic Publisher jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Programmatic Publisher jobs? Cities near Dallas, TX with the most Programmatic Publisher job openings:
Infographic showing various Programmatic Publisher job openings in Dallas, TX as of July 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $61,526 per year, or $29.6 per hour.

Media Director, Programmatic

Starcom Mediavest Group Germany Gmbh

Dallas, TX โ€ข Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago


Job description

Company Description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.

Responsibilities
  • Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans
  • Oversee the planning, execution, management, and optimization of complex online biddable media campaigns and programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
  • Guide teams through campaign readiness, including creative asset delivery, insertion orders, campaign artifacts, partner requirements, and all relevant launch documentation
  • Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, innovation opportunities, upcoming activations, and new or never-been-done-before tactics with clarity and confidence
  • Deliver executive-level insights and strategic recommendations to clients, connecting performance trends, optimizations, audience learnings, and marketplace shifts to measurable business outcomes
  • Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth
  • Build strong cross-functional partnerships with strategy, planning, analytics, creative, account, investment, and technology teams to drive integrated programmatic solutions
  • Evaluate and shape direct programmatic partnerships, private marketplace opportunities, preferred deals, and DSP-led buying strategies to advance client goals and agency best practices
Qualifications
  • The ideal candidate will bring deep programmatic media expertise, strong strategic judgment, executive-level communication skills, and a proven ability to lead teams, client relationships, and complex campaign portfolios
  • 10+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
  • Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
  • Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
  • Strong analytical, organizational, financial, and communication skills, with a demonstrated ability to translate data into strategic recommendations for senior clients and internal leadership
  • Significant client-facing experience with the ability to identify risks, manage escalations, influence stakeholders, and guide teams through complex business and campaign challenges
  • Ability to bring forward innovative, first-to-market, and never-been-done-before tactical recommendations that align with client goals and marketplace trends
  • Experience leading, coaching, and developing multi-level programmatic teams, with a focus on quality delivery, operational excellence, career growth, and inclusive team culture
  • Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.ย Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.Employment Type: FULL_TIME